New Retail Concepts by Tech Retailer, Challenger to Drive Growth
Challenger, the largest home-grown tech retailer bucks talks of retail doldrums with investment in innovative retail concepts for product categories that hint of growth potential.
To provide shoppers with the ultimate experience per square feet, Challenger refreshed more than 4,000 square feet of its cookie-cutter retail space at Funan mega-store to introduce two new concepts – ‘Go Android!’ and ‘Game On!’
Having noted record sales of Android devices in recent years, Challenger takes a bold step forward with the first ‘Go Android!’ in Singapore, bringing all the big names together to provide a one-stop solution to users of Android mobile devices.
In another first to give greater assurance to increasing Android users, Challenger launched theAccidental Protection Damage plan on 1 April 2015. More than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for theirAndroid and Windows smartphones purchased at Challenger.
At ‘Game On!’, see for yourself how Xbox One, Sony PlayStation, gaming desktops, notebooks, accessories comes together holistically in a purposefully designed space allowing gamers to experience a little more reality when shopping for gaming solutions.
Also part of ‘Game On!’ is the new Xbox Xperience Zone! The first of such concepts in Singapore, gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.