First partnership in HTC’s 2014 design collaboration programme ‘Here’s to Creativity’
Singapore, 15 August 2014 – HTC, a global leader in mobile innovation and design, has teamed up with design power house PHUNK, the internationally acclaimed, Singapore-based contemporary art and design collective, to create a limited edition version of the award-winning HTC One (M8) handset. The campaign, which launches today, will see 64 bespoke handsets specially created to provide a sneak preview of the collective’s upcoming exhibition, which will take place across Japan, Singapore and Hong Kong in 2014.
Renowned for its commitment to outstanding design, HTC’s collaboration with PHUNK champions the world’s best design and creative talent. To deliver the bespoke creations, PHUNK and the design team at HTC worked together to explore the ideas of Wonderment, taking inspiration from surroundings, culture and the society in which we live – all of which complement HTC’s focus on creating original, spirited and intuitive design.
Jonah Becker, Head of HTC Design said: “At HTC we are always looking for inspiration from designers and artists across all cultures and media. PHUNK is a hugely talented collective of designers and artists whose global perspective and attention to craft mirrors our values on the HTC design team. Their work responds to the world around them in the same way we design for the attitudes and behaviours we see in people during our creative process. We worked closely with PHUNK to integrate their interpretation of the ‘Wonderment’ theme into the metal unibody of the HTC One (M8), culminating in an exceptional piece of art that is an inspiration to our team and those who will be lucky enough to own one.”
Jackson Tan, Co-Founder of PHUNK said: “We’re celebrating our 20th year in the industry so we were really excited to be involved in something that allows us to further spread our creativity in areas we haven’t yet explored, when it comes to innovation in technology. The design created for the HTC One (M8) gives a snapshot of our forthcoming exhibition, which is inspired by, and is an interpretation of, the world around us. It’s the first time anyone has been able to cast their eyes on what’s to come from our art and design collective, and we are excited to share our passion for cultural spirit, love, joy and magic.”
The limited edition PHUNK design is featured exclusively on the HTC One (M8) – the ultimate in advanced, premium mobile design. The handset sports a high-resolution, 5” screen, wrapped in a sophisticated metal unibody. The intelligent HTC Sense 6 software experience brings the beautiful exterior design of the HTC One (M8) to the inside, and HTC BlinkFeed™ collates bite-size news updates on to the users’ home screen. As well as this, stunning images are just a snap away, thanks to the new Duo Camera and HTC’s UltraPixel™ sensor which allows stunning images to be captured in any light. The partnership with PHUNK follows on from the success of HTC’s previous limited edition handsets including British fashion designer David Koma.
For more information, please visit the HTC blog: http://blog.htc.com/2014/08/phunk-htc-one-m8/.
For updates on how you can get your hands on this limited edition HTC One (M8), follow HTC Singapore on Facebook at https://www.facebook.com/htc.sg.
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