Body + M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ
Singapore, 2 June 2014 – Olympus Imaging Singapore is pleased to announce the limited-edition launch of its
stellar award winner: The OLYMPUS OM-D E-M10. The latest mirrorless
interchangeable lens camera in the OM-D series, the OLYMPUS OM-D E-M10’s
cutting-edge technology and attention to details makes it the perfect accessory for
fashionable and stylish photography enthusiasts. Exclusively available on the
OLYMPUS online store, the OLYUMPUS OM-D E-M10 armed with a variety of
personalised accessories packs the essential qualities of high-performance, premium
style, superb compactness and value into a winning combo.
Designed for photography enthusiasts with a flair for style and an eye for details, the
OLYMPUS OM-D E-M10 now comes in a limited-edition camera kit option. Available in
three exciting colours – orange, green and black, each kit offers a specially-designed
leather body cover that is built into the camera. In addition, the kit includes other
premium accessories such as an intricately handcrafted and embossed luxury leather
camera strap, and an accompanying colour-coordinated lens cap with a unique
metallic OM-D logo.
Ultra-slim stylish body for easy grip
Travelling around is made easy with the OLYMPUS OM-D E-M10. Decked out with the the World’s slimmest
standard zoom lens1, M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ, the OLYMPUS OM-D E-M10’s thickness is a
mere 64mm. Despite the ultra-slim body, OLYMPUS OM-D E-M10 features two dials for excellent controls,
giving it exceptional operability. In addition to the solid feel of two metal dials, the grip is designed to fit
perfectly in your hands, and the large electronic viewfinder (EVF) located on the optical axis makes this camera
easy to hold and look through. The intuitive operability and built-in flash of the OLYMPUS OM-D E-M10
complements its compact size effortlessly ensuring no fumbling when using the camera.
Share photos while on-the-go
The OLYMPUS OM-D E-M10 features built-in Wi-Fi capabilities which allow sharing of photos with friends and
travel companions either with a touch or remotely-controlled directly from a smartphone, allowing everyone
to browse through the photos together. Its remote control feature also allows the photographer to select from
P, A, S, M and iAUTO shooting styles, adjust the camera settings and shoot in Live Bulb/ Live Time modes
wirelessly. Be it photography enthusiasts or serious photography users alike, the versatility and stylishness of
the limited edition OLYMPUS OM-D E-M10 is a perfect fit for those looking to take their photo-taking passion
to the next level.
Get creative with photos
For shutterbugs who love that additional touch to their photos, the OLYMPUS OM-D E-M10 offers a wide range
of Art Filters to create over 470 variations of creative effects or get artistic and create a Photo Story with frames
and effects, a feature unique to OLYMPUS.
Explore the cityscape or go off the beaten track. The OLYMPUS OM-D E-M10’s large, bright Electronic
Viewfinder (EVF), 3-axis VCM image stabilisation mechanism with an 81-point FAST AF in-body image
stabilisation mechanism eliminates the need for a tripod, yet still captures brilliantly sharp images anywhere.
With optical technology cultivated over Olympus’ long and rich history, the 16 megapixel Live MOS sensor brings
out the best in ZUIKO depictive power, rich tonal reproductions as well as high-sensitivity performance. Fused
with the TruePic VII image processor inherited from the flagship model OLYMPUS OM-D E-M1, the OLYMPUS
OM-D E-M10 boasts of unparalleled performance in its class.
Availability of the OLYMPUS OM-D E-M10 Limited Edition
The combination of such intricate design details and craftsmanship of the limited edition kit elevates camera
aesthetics, seamlessly weaving elegance in class and competitive features together. Available in end-June, retail
customers can purchase this limited edition OLYMPUS OM-D E-M10 camera kit in three colour variations –
orange, green and black at S$1,388 (single lens 14-42mm) exclusively from Olympus’ online store at
Availability of the OLYMPUS OM-D E-M10 Standard Edition
The OLYMPUS OM-D E-M10 is available in black and silver at S$1,248 (single lens kit) and S$1,448 (double lens
kit – 14-42mm and 40-150mm).