One of them is a “Lens-camera” with RX100MII sensor and Zeiss lens. RX100 is the a widely acclaimed high end compact camera module which features a large 1 inch sensor which is the same used by the Nikon 1 system. With this attachement you can have that kind of Image Quality on your iPhone or Android Smartphone!
The second model will feature a 10x zoom lens with 1/2,3 inch 18 megapixel CMOS sensor (the image above is one with a f/3,3-5.9 lens). It’s basically the same sensor and lens of the Sony WX150.
These are not the usual add-on lens that you see on the market. These lens modules have built-in sensor, Bionz processor, Wifi/NFC wireless connection and SD card slot. These lenses have no LCD screen and no usual camera controls. You will be able to control them through your smart phone or tablet (via WiFi or NFC). The lenses can be magnetically attached on your smartphone and it works on both, Android and iOS devices. That is nothing like we have seen before. For the first time you can actually shoot top quality images with your smartphone. Forget about Lumia 1020. This is the real deal.