Gionee’s Effective Strategy: Celebrity Endorsement

Gionee’s Effective Strategy: Celebrity Endorsement During last few years, Gionee has made investments in celebrity endorsements, especially in emerging markets such as India and Nigeria. Celebrity endorsements are an effective way to build brand awareness in a new market and…

New brand ambassador for Gionee in Nigeria

Gionee recently unveiled Nigerian music sensation, Deborah Oluseyi Joshua, also known as Seyi Shay as its brand ambassador in Nigeria. Seyi Shay will be the face of Gionee for its promotion campaigns and endorse Gionee’s upcoming products in Nigeria.  As…

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