(SINGAPORE, 9 January 2018) – Sony Corporation (“Sony”) will unveil its new lineup of products at the CES 2018
in Las Vegas, Nevada, held from Tuesday, 9 January (local time).

On display will be its latest
product offerings such as 4K OLED televisions and wireless noisecancelling
stereo headsets that allow you to enjoy high audio quality music while working
out. It will also be introducing its latest initiatives in automotive image
sensors that will contribute to the advent of fully autonomous driving in
society, and artificial intelligence (AI) x Robotics including the
recently-announced entertainment robot aibo™, which will be on display for the
first time anywhere outside of Japan. 

Sony Corporation President &
CEO Kazuo Hirai spoke at the Sony press conference held on Monday, 8 January,
stating, “In the space of consumer electronics, I strongly believe that there
is still so much that we can do to innovate and to bring you the most
meaningful creative and entertainment experiences through our products.”

A video of the press conference can be
streamed at the following URL:

http://www.sony.com/ces2018pr  

Main Products and Prototypes Being
Showcased

                                                     4K OLED
BRAVIA® A8F Series

The new 4K OLED BRAVIA® A8F Series comes
equipped with a 4K HDR image processor X1™ Extreme together with the Sony’s
unique Acoustic SurfaceTM technology that vibrates the display and
enables sound to be output directly from the TV screen, employed in last year’s
acclaimed A1 Series. It adds to the lineup of 4K OLED BRAVIA TVs with the new
design that minimises the footprint allowing A8F to be positioned in a wider
range of locations. It provides an immersive and seamless integration of image
and audio as only Sony can.

The X9000F Series of
BRAVIA 4K LCD TVs also come with X1 Extreme. Through the new XMotion Clarity
technology, moving images are precisely controlled in order to minimize blur,
and it keeps fast action scenes clear and smooth. With a large screen size of
up to 85-inches[1], you
can enjoy the fast-moving action of a movie or sport content in blur-less, high
quality images on a big screen.

The prototype of X1TM
Ultimate next-generation picture processor will also be on display. This has
twice the real-time processing power compared to the current X1 Extreme. By
bringing out the best of both LCD and OLED display panels, it seeks to deliver
the highest level of picture quality in BRAVIA history.  At the event, an 8K display featuring X1
Ultimate will also be showcased. 
Combined with Sony’s unique backlight technology, our prototype 8K
display demo shows off real-time processing of 8K HDR content as well as a peak
brightness of 10,000nits, the highest in the HDR format. 

HT–Z9F and HT–X9000F are
slim sound bars that match beautifully when placed alongside your

BRAVIA. Both sound bars support
Dolby Atmos® and DTS:X™, the latest audio formats. Equipped with
Sony’s ground-breaking Vertical Surround Engine technology, the front speakers
of each model can produce 3-dimensional acoustics all by themselves. In
particular, HT-Z9F is the world’s first 3.1ch sound bar to support Dolby Atmos[2].  By combining them with the Dolby Vision™-compatible3
A8F series and X900F series, as well as UBP–X700 4KUltra
HD Blu-Ray™ player, it brings out a truly immersive experience that blends 4K
HDR picture quality with the latest audio format.

                                              WF-SP700N
wireless noise cancelling

stereo
headset

Furthermore, the WF–SP700N wireless
noise-cancelling stereo headset brings unparalleled audio quality that supports
an active lifestyle, boasting the world’s first[3] noise-cancelling and
splash-proof (IPX4)[4]
functionality among truly wireless headphones. Now you can devote your full
attention to the sport or exercise at hand and enjoy your favourite music
without worrying about outside noise, sweat, or rainwater. The Ambient Sound
mode also allows you to let in external sound during a workout and listen to
music. Additionally, WI–SP600N was
also announced as a sports-centric offering in the behind-the-neck style
wireless headphone category.

Also revealed was an increase in voice
assistant-compatible devices. Sony is planning to bring

Google Assistant compatibility [5] to
last year’s acclaimed 1000X series of wireless noise cancelling headphones as
well as the newly announced WF-SP700N and WI-SP600N. Through this increase in
our compatible device lineup, we hope the Google Assistant will provide smart
features to our customers in all parts of their daily lives, be it in the home
or on the go.

Additionally, Sony will conduct
an audio assistant demonstration on location, taking place in a simulated
living room and kitchen and featuring a lineup of Sony’s audio visual devices.
In addition to playing music and video content, the Google Assistant on BRAVIA7
and last year’s LF-S50G smart speaker can also conveniently connect to a range
of different IoT devices and services to control home appliances, deliver the
latest news, conduct online shopping, and more. BRAVIA also supports
voice-operated control through Amazon Echo[6], Google Home, and LF-S50G.

                                                               Xperia XA2
Ultra

Sony Mobile is displaying two new
super mid-range smartphone models. Xperia XA2 combines
a 5.2-inch Full HD display with a 3,300mAh battery, while Xperia XA2 Ultra has a
6.0-inch Full HD display with 3,580mAh battery. 

Xperia XA2 features a 23 MP high
resolution main camera capable of 4K video capture with a maximum ISO 12800
sensitivity (still pictures), as well as an 8 MP 120-degree super wide-angle
selfie front camera. Xperia XA2 Ultra features the same 23 MP main camera as
Xperia XA2 and additionally comes with “dual selfie” front cameras consisting
of a 16 MP camera with Optical Image Stabilization and the 8MP 120-degree super
wide-angle selfie camera.

Both models offer smooth
performance thanks to the Qualcomm® Snapdragon™ 630 Mobile Platform
and the fingerprint sensor located on the back. They also boast a refined
metallic look thanks to the anodized aluminium on the sides and the beautifully
seamless design with a borderless design that takes the display to the edges.

Both models are set to roll out globally
from late January 2018[7].

LSPX-A1
Ultra Short Throw Projector

Life Space UX products give you
the power to transform your space and create new experiences. The new LSPX-A1
4K Ultra Short Throw Projector will launch in spring 2018 in the US. Designed
to blend in with an artificial marble top, half mirror finished aluminium frame
and wooden shelf, this projector fits seamlessly into any living environment.
Its inbuilt imaging technology allows you to enjoy 4K HDR projections of up to
120-inches simply by placing it near a wall, while its Advanced Vertical Drive
Technology-compatible[8]
tweeter produces audio that resonates through the entire space. For
example, you can transform your space by projecting images of a forest onto the
wall and listening to the bubbling of a brook. It also features subwoofers for
a riveting audio experience while enjoying a favourite film.

There will also be a
demonstration of “It’s all here,” a new concept that uses AI-enabled content
analysis and mapping to display large amounts of music, movies, and books to
find the content that piques your interest. 

On display will be CCB–WD1, a new
Camera Control Box that expands the possibilities of RX0 (currently available).
RX0 brings the high image quality the RX series is known for in a waterproof,
robust[9], and
ultra-compact body. In addition, Sony will demonstrate the new multicamera [10]
solution for RX0, made possible by CCB-WD1’s use of a highly reliable wired
connection[11] or
a more flexible wireless connection[12] through an access point.
The APS-Ccompatible E 18-135mm F3.5-5.6 OSS zoom lens announced on 4 January
(San Diego, U.S.) will also be showcased, which boasts a compact size while
maintaining high magnification and image quality, alongside a new silver
colouring for the current α6300 model. Furthermore, the latest in Sony’s array
of digital camera products will also be available, including α™, Cybershot®,
Handycam®, and Action Cam, as well as the FS7 II XDCAM® memory camcorder and
other cameras geared for film, commercials, and other professional use.

Enjoy a new PlayStation® VR
virtual reality experience from the world of “The Last Guardian,” the
action-adventure title depicting the bond between a young boy and a colossal,
mysterious creature named Trico.

Sony’s high-capability image
sensors give cars the gift of sight in this new demonstration showcasing the
possibilities for contributing to the advent of fully autonomous driving. As
demand rises for technology that allows automobiles to detect their
surroundings in 360degrees during various driving situations, Sony’s advanced
image sensor technology can capture information about its environment faster,
more accurately, and more precisely than the human eye. Visit the Sony booth
for a look at our vision of a future of automated driving, using sensor
technology that exceeds the human eye.

 

Announcement of
Sony’s Initiatives in Automotive Image Sensors

At its Corporate Strategy Meeting in June 2016, Sony
announced that it would aim to combine its existing strengths in areas such as
video and audio technologies, sensors, and mechatronics, with AI, robotics,
communications and other elements to offer new proposals. Since then, it has
been steadily advancing multiple projects in these fields. aibo, an autonomous
entertainment robot, is one such project. It will be on display at CES for the
first time anywhere outside of Japan.

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