Socialbakers Launches Video Performance Benchmark for Social Networks

Socialbakers Launches Video
Performance Benchmark for Social Networks

Video Performance
Benchmarks is a unique offering on the market, giving marketers a deeper look
at their overall video content performance within a competitive context of
industry, region or country

Singapore, December 6, 2017 — Socialbakers, the
leading AI-powered social media marketing platform, today announced the
addition of the world’s first video performance benchmarks for social networks
to its Socialbakers Suite. Socialbakers video performance benchmarks let
marketers view their video performance metrics in a competitive context against
industries, countries and regions. These benchmarks go beyond the simple
measures available on social platforms about the brands’ own content.

Benchmarking is essential for every marketer
in optimizing performance, justifying budgets and maximizing the impact on
social media. These video benchmarks come in addition to Socialbakers’ ad
performance & cost benchmarks, based on live data from actual ad spend by
the world’s top brands.

The impact of video content is growing. More
than 8 billion videos
are watched on Facebook every day. Adoption of native video across
media is almost 100%, and across brands above 80%. To meet
audiences with content that resonates with them, it’s now a must to integrate
video into the wider social media strategy. However, many marketers are still
unsure what video KPIs they want to tie to larger marketing
objectives. With video performance benchmarks marketers can navigate
the relationship between the obvious potential value of video, the
oversaturated environment in which they compete, and the actual investment it
takes to make an impact. Metrics indices for video performance benchmarks
include: overall score, video views (total, 10 and 30 seconds), video viewers
(unique, unique 10 and 30, time watched, average time watched), and view types
(repeated, click to play, auto).

“Videos are highly engaging pieces of content
and on Facebook alone Live videos generate 10 times the number of interactions
and comments as other videos. Marketers are investing more and more of their
budgets into video and at Socialbakers we want to make sure they are not
investing blindly”, said
Yuval Ben-Itzhak, CEO, Socialbakers. “With the addition of video
performance benchmarks marketers can now integrate their benchmark insights
into their larger digital performance analysis, regardless of social media
platform, all within the Socialbakers Suite”.

Monitoring their own video insights over time
gives marketers a very limited picture of their performance and public video
metrics of their competitors don’t tell the whole story either. When vying for
attention in a high-stakes game, marketers must dig deeper for answers.
Now Socialbakers customers can integrate video performance benchmarks
insights with other social media intelligence provided by the Socialbakers
Suite to learn whether they need to improve their content, modify their
targeting or post their content at better times to maximize audience
engagement.

“Video content is becoming increasingly
important across social as consumer behavior and content preferences shift.
Platforms, noticing this shift, are now prioritizing video over other content
types. In fact a look across some of our clients shows that Facebook video
posts generate twice the organic reach of other content formats. This is a
trend we expect to see continue and short form video should play a pivotal role
in any brand’s social strategy”, said Deanna Sandmann, Director of Insights, 1000 Heads.“Being
able to benchmark video performance against industry benchmarks and competitors
will be invaluable to understanding performance and informing those
strategies”.

ABOUT SOCIALBAKERS

Socialbakers is the trusted social media
management partner to thousands of enterprise brands and SMBs. Leveraging the
largest social media data-set in the industry, Socialbakers’ social media
marketing platform helps brands large and small ensure their investment in social
media is delivering measurable business outcomes. With over 2,500 clients
across 100 countries, Socialbakers is the leading social media management
platform, tracking 10 million social profiles across all major social platforms
including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+,
and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011, a
Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since
2017. For more information, visit www.socialbakers.com.