Fitbit Delivers First Fitbit OS Update for Fitbit Ionic with New Apps and a Smarter Experience

Fitbit
Delivers First Fitbit OS Update for Fitbit Ionic with New Apps and a Smarter
Experience

Fitbit
App Gallery features new free apps from popular brands, Fitbit, developers,
and 100+ clock faces for at-a-glance information that matters most to you

Fitbit
R&D launches Fitbit Labs apps and clock faces to accelerate innovation,
motivate users, and

help
drive positive behavior change

Fitbit
and Deezer partner to offer global offline music service to Fitbit Ionic in
2018

SINGAPORE – December 6, 2017 – Fitbit (NYSE:
FIT), the leading global wearables brand, today delivers the first update to
its Fitbit OS platform for a smarter, more
personalized experience for Fitbit Ionic™smartwatch
users with more than 60 apps now available across a wide range of categories,
100+ clock faces, and enhanced performance. Fitbit is also introducing Fitbit
Labs, a Fitbit Research initiative that will bring innovative apps and
intelligent clock face experiences to users to motivate and drive behavior
change, and help accelerate the company’s pace of innovation. Additionally,
Fitbit is partnering with Deezer, the world’s
most dynamic, diverse and personal music streaming service, to provide
international users the ability to listen to music directly from their wrist
with Fitbit Ionic in 2018. Next year, users who add the Deezer app will be
given access to a massive music catalogue including their favorite playlists,
workout mixes and Deezer’s signature feature, Flow – a personal soundtrack
that combines data analytics and human curation to play the songs that users
want to hear.[i]

“Ionic has received strong,
positive reviews regarding its leading health and fitness-focused features,
long battery life, platform compatibility, and more. With this update, we are
delivering on our promise to enhance the smart experience with popular apps,
intelligent clock faces, and new motivating tools that help you reach your
goals,” said Jon Oakes, VP of Product at Fitbit. “This is just the start –
along with future enhancements to the Fitbit OS, we have an extremely engaged
global developer community excited to continually bring even more unique
offerings to our users via the Fitbit App Gallery.”

Personalize with apps and clock
faces across a broad range of categories

Discover free apps from popular
brands across a wide range of categories that provide you with a simple,
effective way to interact with your device and adds convenience to your life.
Plus, browse new apps and clock faces from developers to customize the look and
feel of your Ionic smartwatch and see at-a-glance information, like active
minutes, heart rate, games, goal progress, run cadence, sleep, or weather.

New apps from popular brands
available for free download include:[ii]

●       Food & Drink: Yelp,
the leading local guide for consumers, to easily find the best nearby
restaurants.

●       Health & Fitness: GAME
GOLF, the leader in tracking golf performance analytics, will help
to improve your game by providing precise distances to the green and
visualizing the hole layout (coming by end of year); and Surfline,
the leading surf reporting and forecasting company, to track swells and
conditions so you can find the best waves (coming by end of year). 
. 

●       Home & IOT: Hue
Lights, for controlling Philips’ leading wireless lighting system.

●       News: Flipboard,
with stories for every interest, to quickly preview the latest health and
fitness stories; and The New York Times, the global paper of record,
to easily check current news headlines.

●       Travel & Transit: TripAdvisor , the
world’s largest travel site, to easily discover restaurants and things to do
nearby (coming by end of year); Uber by Fitbit gets you fast
reliable rides in minutes, displays your ride status, and provides access to
your trip details (coming by end of the year); and United
Airlines, one of the world’s largest airlines, to access boarding
passes and check flight status (coming by end of year).

More motivation for global users
with offline music, coming in 2018:

Music is an integral part of any
workout, and through a new partnership with international streaming music
service Deezer, Fitbit users around the globe will have the ability to take
their favorite streaming music with them, no phone required (available in 2018).

“Whether it’s to run faster,
train longer, or push you a little further, music is a motivator that can
help you reach your health and fitness goals. We’re excited to partner with
Fitbit, the leading global wearables brand, to bring our personalized offline
music streaming service to its large international community,” said Riad
Hawa, Global VP of Hardware Partnerships at Deezer. “By bringing Deezer
to Fitbit Ionic, users around the globe can leave their phones at home and
listen to their favorite music from our vast library right from their wrist.”

Engaged and growing developer
community

More
than 5,000 developers having joined Fitbit’s new developer community and
registered for the SDK public beta. In addition, more than 1,000 developers
have started to build apps or clock faces on an Ionic smartwatch and are
designing smart, interactive experiences for Fitbit users that will be
regularly added to the Fitbit App Gallery.

Accelerating innovation with
Fitbit Labs

In addition to the new apps noted
above, Fitbit Labs leverages the Fitbit Research & Development team’s
expertise in data analysis and behavioral science to test potential new
features in the form of experimental apps and smart clock faces designed to
motivate users and drive behavior change. The team has built smart,
insightful, and motivating experiences using Fitbit’s software development
kit (SDK)[iii], giving the
company a highly scalable way to test new features and analyze anonymous user
data and feedback to help accelerate the development of future technologies.

Fitbit Labs apps and clock faces
include: 

●       Fitbit Pet clock
face series helps you stay active by using your steps to feed and care for a
virtual dog or cat.

●       Mood Log clock
face lets you track how you feel and observe your mood patterns over
time (coming by end of year).

●       Tennis app
tracks your swings to give insights into your playing style and a breakdown
of your shots by forehand, backhand and serve to help improve your game (coming
by end of year).

●       Think Fast task-switching
game that tests your mental sharpness. Insights to help you understand the
effect of sleep and a healthy lifestyle on your performance coming later this
year.[iv]

●       Treasure Trek app
helps motivate you to stay active through gamification of your step
goal (coming by end of year).

More information about the Fitbit
Labs apps and clock faces can be found here. Additional apps and clock faces from
Fitbit Labs will be added throughout 2018 and beyond.

“Over the last 10 years, we have
built one of the largest health and fitness databases in the world, and that
has directly informed the development of some of our most insightful and
innovative features,” said Shelten Yuen, VP of Research at Fitbit. “With
Fitbit Labs, we are creating a testing ground that will provide us with
additional data and insights we can leverage to bring even more meaningful
and effective health and fitness features to market in the future – all while
offering cutting-edge, motivating experiences to our users.”

Get more motivation right from
your wrist:

As one of the largest social
fitness networks in the world, Fitbit has brought your personal friend
network to the wrist with the new Fitbit Leaderboard app. At a glance, you
can now see where you stack up against your friends, family or coworkers, and
cheer or taunt them directly from your wrist, providing motivation to you and
your social community to reach your goals.

Enhanced on-device experience and
convenience

Lastly, the update to Fitbit OS
adds faster touch interactions and more convenient options for Fitbit Pay™. Now you can choose which credit or
debit card you want to pay with, right from your wrist. The list of
participating banks has also expanded to include 25 banks across three
networks in 13 markets, with more countries and banks rolling out in 2018.
See the regularly updated list of partnered banks atwww.fitbit.com/fitbit-pay/banks.

Fitbit will continue to add new
apps and clock faces to the Fitbit App Gallery throughout 2018 and beyond.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead
healthier, more active lives by empowering them with data, inspiration and
guidance to reach their goals. As the leading global wearables brand, Fitbit
designs products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative and popular
products includes Fitbit Surge®, Fitbit
Blaze®, Fitbit Charge 2®, Alta
HR™, Alta®,  Fitbit
Flex 2®, Fitbit
One® and Fitbit
Zip® activity
trackers, as well as the Fitbit Ionic™ smartwatch, Fitbit
Flyer™ wireless headphones and Fitbit
Aria® and Fitbit
Aria 2™ Wi-Fi Smart Scales. Fitbit® products are carried in
46,000 retail stores across 78 countries around the globe. Powered by one of
the world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences, insights
and guidance through leading software and interactive tools, including the
Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness solutions
designed to help increase engagement, improve health outcomes, and drive a
positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are
trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other
countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.

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Forward-Looking
Statements

This press release contains
forward-looking statements, within the meaning of the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995, that involve risks
and uncertainties including, among other things, statements regarding the
future availability of apps and clock faces in the Fitbit App Gallery through
the Fitbit OS platform, including those apps and clock faces created by
Fitbit Labs, and the future availability of the Deezer streaming music
service on Fitbit Ionic. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we operate,
including competition from much larger technology companies; any inability to
successfully develop and introduce new products, features, and services or
enhance existing products and services; product liability issues, security
breaches or other defects; and other factors discussed under the heading
“Risk Factors” in our most recent report on Form 10-Q filed with the
Securities and Exchange Commission. All forward-looking statements contained
herein are based on information available to us as of the date hereof and we
do not assume any obligation to update these statements as a result of new
information or future events.