Star Wars™: Jedi Challenges, A New Smartphone-Powered Augmented Reality Experience Launching this Holiday

 

SINGAPORE — October 10, 2017: Lenovo (HKSE:
992) (ADR: LNVGY) and Disney today unveiled Star Wars: Jedi
Challenges, a new augmented reality Star Warsproduct that allows
fans to experience Star Wars in ways never before
possible. Jedi Challenges features a smartphone-powered Lenovo Mirage
AR headset, Tracking Beacon, Lightsaber controller, and hours of Star
Wars gameplay.[1]

“With Star Wars:
Jedi Challenges, Lenovo and Disney are bringing Star Wars to
fans in ways they could previously only imagine,” said Jeff Meredith, Senior Vice President and General Manager of Lenovo
Consumer PCs & Smart Devices. “Augmented Reality has
always been an important part of Star Wars, and it’s exciting to
bring these key moments to life by marrying Lenovo technology with Disney’s
storytelling.”

“We believe augmented reality will usher in a new era of
storytelling and play an important role in the experiences we create for our
fans,” said Kyle Laughlin, Senior Vice President, Games and
Interactive Experiences, Disney Consumer Products and Interactive Media. “With Star Wars: Jedi Challenges, we’re bringing
together the latest technology and one of the most recognized franchises in the
galaxy to fulfill the wishes of anyone who’s ever wanted to wield a lightsaber
or take on the empire forces on the battlefield.”

Users start by downloading
the Star Wars: Jedi Challenges app[2] onto their
compatible phone and sliding the phone into the tray of the Lenovo Mirage AR headset.
Sleek, portable and lightweight, the Lenovo Mirage AR headset will provide full
gaming immersion with an optimal level of comfort during gameplay. The headset
also comes with a Tracking Beacon, which is placed on the floor and acts as a
stable base for the headset’s sensors to detect the user’s movement during
gameplay.

Equipped with two built-in
fisheye sensors to provide inside-out positional tracking, the headset allows
for free and natural motion for the player to move around as they duel opponents
or direct their forces and pieces across the battlefield.

The headset pairs with a
collectible-quality Lightsaber controller, modeled after the one wielded by
Anakin Skywalker, Luke Skywalker, and Rey. Designed to be a key part of the
experience, the Lightsaber acts as a controller and pointer, allowing players
to navigate the user interface, with all controls, actions and commands
activated with a simple two-button configuration.

Through visible
light-tracking technology, the headset’s sensors work together to lock onto the
position of the Lightsaber controller, allowing players to see a beam form
above the “hilt,” which they can use to block and interact with the universe
in-game. Haptic feedback is activated as players strike or block their
opponents, while an inertial measurement unit sends rotational information from
the controller to the smartphone to assist the beam in remaining stable
mid-swing.

Star Wars: Jedi Challenges
will be available from 4 November onwards
at an SRP of S$379 from these authorized dealers:

Lenovo
(HKSE: 992) (ADR: LNVGY) is a $43 billion global Fortune 500 company and a
leader in providing innovative consumer, commercial, and enterprise technology.
Our portfolio of high-quality, secure products and services covers PCs
(including the legendary Think and multimode Yoga brands), workstations,
servers, storage, smart TVs and a family of mobile products like smartphones
(including the Motorola brand), tablets and apps. Join us on LinkedIn,
follow us on Facebook or
Twitter (@Lenovo)
or visit us at www.lenovo.com.

Disney
Consumer Products and Interactive Media (DCPI) is the business segment of The
Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters
to life through innovative and engaging physical products and digital
experiences across more than 100 categories, from toys and t-shirts, to apps,
books and console games. DCPI comprises four main lines of business: Global
Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and
Labs. The segment is home to world-class teams of app and game developers,
licensing and retail experts, a leading retail business (Disney Store), artists
and storytellers, and technologists who inspire imaginations and bring the
magic of Disney into the daily lives of families and fans around the world.

Star Wars: Jedi Challenges
spec sheet, images and videos at http://news.lenovo.com/IFA2017.

LENOVO
and LENOVO MIRAGE are trademarks of Lenovo. STAR WARS and related
properties are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm
Ltd. ANDROID is a trademark of Google Inc. iPhone is a trademark of Apple
Inc. All other trademarks are the property of their respective owners.
©2017, Lenovo Group Limited.