Alibaba
Group Launches 2017 11.11 Global Shopping Festival
Group Launches 2017 11.11 Global Shopping Festival
Over 140,000 brands offering 15 million quality products on sale
throughout the 24-hour festival
throughout the 24-hour festival
More than one million stores to offer innovative New Retail
experiences to consumers
experiences to consumers
Hangzhou, China – October 20, 2017 –
Alibaba Group (NYSE:BABA) has announced the launch of its 11.11 Global Shopping
Festival pre-sale activities, kicking off the festival period with more than
three weeks of interactive marketing promotions, innovative New Retail
experiences and new product offerings from around the world. Alibaba will host
a press conference on October 31st in Shanghai to announce
additional details and activities around this year’s 11.11 festivities and
details of the gala.
Alibaba Group (NYSE:BABA) has announced the launch of its 11.11 Global Shopping
Festival pre-sale activities, kicking off the festival period with more than
three weeks of interactive marketing promotions, innovative New Retail
experiences and new product offerings from around the world. Alibaba will host
a press conference on October 31st in Shanghai to announce
additional details and activities around this year’s 11.11 festivities and
details of the gala.
Over 140,000 brands will
participate in this year’s 11.11, offering promotions for more than 15 million
product listings. More than 60,000 international brands will be available to
the more than half a billion Chinese consumers visiting Alibaba’s platforms.
participate in this year’s 11.11, offering promotions for more than 15 million
product listings. More than 60,000 international brands will be available to
the more than half a billion Chinese consumers visiting Alibaba’s platforms.
A year after Alibaba announced
its New Retail strategy, this year’s 11.11 Global Shopping Festival will
further showcase the possibilities for the future of retail by infusing
physical retail elements in social media, interactive content, and
entertainment in one ecosystem at an unprecedented scale. Some online to
offline initiatives include:
its New Retail strategy, this year’s 11.11 Global Shopping Festival will
further showcase the possibilities for the future of retail by infusing
physical retail elements in social media, interactive content, and
entertainment in one ecosystem at an unprecedented scale. Some online to
offline initiatives include:
· Over 1
million stores from different merchants will utilize various online and offline
integrations under Alibaba’s New Retail models to enhance merchant operations
and create innovative consumer experiences;
million stores from different merchants will utilize various online and offline
integrations under Alibaba’s New Retail models to enhance merchant operations
and create innovative consumer experiences;
· More than
1,000 brands across various categories will be converting over 100,000 physical
locations into “smart stores” which will feature a range of New Retail
experiences from browsing, shopping tours, virtual fitting rooms, payments and
deliveries;
1,000 brands across various categories will be converting over 100,000 physical
locations into “smart stores” which will feature a range of New Retail
experiences from browsing, shopping tours, virtual fitting rooms, payments and
deliveries;
· More than
600,000 local neighbourhood convenience stores and 30,000 Rural Taobao service
centers will be part of this year’s 11.11, utilizing Alibaba’s one-stop
solution to digitize their businesses and to assist merchandising and inventory
management. These small merchants will partner with leading international
brands such as Mondelez, Lay’s, Ferrero and P&G to serve more than 100
million consumers;
600,000 local neighbourhood convenience stores and 30,000 Rural Taobao service
centers will be part of this year’s 11.11, utilizing Alibaba’s one-stop
solution to digitize their businesses and to assist merchandising and inventory
management. These small merchants will partner with leading international
brands such as Mondelez, Lay’s, Ferrero and P&G to serve more than 100
million consumers;
· Augmented-reality
games like “Catch the Cat” will allow Chinese consumers to earn special
promotion coupons and prizes when they find and scan the Tmall mascot using the
Mobile Taobao App. Tmall mascots will be featured in thousands of retail stores
including Starbucks and KFCs and other key shopping locations across China.
games like “Catch the Cat” will allow Chinese consumers to earn special
promotion coupons and prizes when they find and scan the Tmall mascot using the
Mobile Taobao App. Tmall mascots will be featured in thousands of retail stores
including Starbucks and KFCs and other key shopping locations across China.
For the first time, Tmall will
bring more than 100 Chinese brands overseas, offering special promotions
targeting over 100 million overseas Chinese consumers in Asia and around the
world.
bring more than 100 Chinese brands overseas, offering special promotions
targeting over 100 million overseas Chinese consumers in Asia and around the
world.
Alibaba’s logistics network,
Cainiao Network, expects over 3 million logistics personnel to handle the
millions of packages generated from the 24-hour shopping festival. Cainiao
Network will invest over US$200 million to help merchants and logistics
partners to handle the increase in demand.
Cainiao Network, expects over 3 million logistics personnel to handle the
millions of packages generated from the 24-hour shopping festival. Cainiao
Network will invest over US$200 million to help merchants and logistics
partners to handle the increase in demand.
The 11.11 Global Shopping Festival
Gala will take place on November 10th in Shanghai and will be
directed by Hollywood producer David Hill for the second year in a row,
featuring celebrity guests and performances livestreamed by three TV station
partners in China: Zhejiang TV, Beijing TV and Shenzhen TV.
Gala will take place on November 10th in Shanghai and will be
directed by Hollywood producer David Hill for the second year in a row,
featuring celebrity guests and performances livestreamed by three TV station
partners in China: Zhejiang TV, Beijing TV and Shenzhen TV.
# # #
About the 11.11 Global
Shopping Festival
Shopping Festival
The 11.11 shopping festival began
in 2009 with participation from just 27 merchants as an event for merchants and
consumers to raise awareness of the value in online shopping. Last year, nearly
100,000 merchants participated in the global shopping event, with consumers
spending RMB 120.7 billion (USD 17.79 billion) during the 24-hour period. For
additional history and facts from last year’s festival, as well as the latest
news and updates on the 2016 11.11 Global Shopping Festival, please visit
Alizila: http://www.alizila.com.
in 2009 with participation from just 27 merchants as an event for merchants and
consumers to raise awareness of the value in online shopping. Last year, nearly
100,000 merchants participated in the global shopping event, with consumers
spending RMB 120.7 billion (USD 17.79 billion) during the 24-hour period. For
additional history and facts from last year’s festival, as well as the latest
news and updates on the 2016 11.11 Global Shopping Festival, please visit
Alizila: http://www.alizila.com.
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