Twitter Announces First Participation in All That Matters, Showcasing New Live and In-Stream Video Programming to Asia Pacific

SINGAPORE – 4 September 2017 – Twitter, the
best place to see what’s happening in the world right now, announces its
collaboration with Branded for All That Matters 2017.
For the first time in Asia Pacific, Twitter will showcase new original content
offerings and live programming to brands and agencies in the region.

Twitter speakers
including Matt Derella (@derella), Global
Vice President, Revenue & Operations, and Maya Hari (@maya_hari),
Managing Director of Asia Pacific, will be presenting across all five
conference tracks of Music, Sports, Gaming, Marketing and Online, from 11 to 13 September 2017 in Singapore.
As the Official Live Partner, Twitter will live broadcast select sessions from
the conference on Periscope from@TwitterMktgSG and @AllThatMatters, and
feature exclusive speaker Q&As from the onsite #BlueRoom. In addition,
Twitter will host an invite-only breakfast session at the event.

Twitter will participate in the
following sessions:

“Twitter is the best place
to see what’s happening around the world and to talk about it. As the past year
has shown, Twitter is aggressively investing in bringing a great depth and
breadth of premium video content to our platform,” said Maya Hari,
Managing Director of Asia Pacific, Twitter. “All That Matters is
an obvious choice for Twitter to showcase where we are taking premium content
in our next chapter. We are excited to tell that story to the industry here in
Asia Pacific.”

“It’s an exciting time for the
global media industry right now, with new chapters being written almost daily,
so we are thrilled and honored to have Twitter join All That Matters 2017,”
said Jasper Donat, CEO, Branded (organisers of All That Matters).
“They are more than a partner, Twitter is seamlessly woven as part of the event
content with live broadcasts from the sessions and I’m really looking forward
to seeing it come to live next week.”

Video consumption on Twitter is
the platform’s largest revenue generating ad format and continues to steadily
increase. In the second quarter of 2017, more than 1,200 hours of live premium
video was streamed on Twitter from content partners across 625 events,
attracting 55 million unique viewers[1].

In the past year, Twitter has
innovated with top premium video publishers and digital creators to produce and
scale diverse content across top verticals including entertainment, news and
sports. Twitter has more than 200 premium content partners across live video
and in-stream video sponsorship worldwide.

Follow @TwitterMktgSG and @AllThatMatters for
live updates and content from All That Matters.

Twitter is what’s happening in
the world and what people are talking about right now. From breaking news and
entertainment to sports, politics, and everyday interests, see every side of
the story. Join the open conversation. Watch live streaming events. Available
in more than 40 languages around the world, the service can be accessed via twitter.com, an
array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterSG, and
download both the Twitter and Periscope apps attwitter.com/download and periscope.tv.

5 nights of music, 3 days of
conference and one All That Matters experience! Conference by day, music
festival by night: All That Matters, Asia’s leading entertainment industry
conference, will return to The Ritz-Carlton Millenia, Singapore. The region’s
premiere ‘Business-2-Business-2-Fan’ event experience is the gateway to Asia
and will continue to reflect the convergence of the entertainment industry.

Five tracks covering music,
sports, gaming, online and marketing will host over 30 keynotes and 125
speakers, this year is going to be our biggest yet! Join us at All That Matters
to hear from and meet with key decision makers from the entertainment industry.

Founded in 2002 and recognised as
a top 10 Event Marketing Agency by Marketing Magazine, Branded creates live
media experiences that matter connecting businesses, brands, celebrities and
fans through large and small scale events, specialising in the media,
entertainment and sports industries. Branded excels in the conceptualisation,
programming, organisation, and production of dynamic conferences, live music
festivals, educational academies, and fan events globally. Branded is an
independent company staffed by passionate multi-cultural, multi-lingual and
multi-talented individuals with offices in Hong Kong and Singapore and
affiliations that reach all corners of the world.

[1] http://files.shareholder.com/downloads/AMDA-2F526X/4782584294x0x951006/4D8EE364-9CC3-4386-A872-ACCD9C5034CF/Q217_Shareholder_Letter.pdf