Samsung Introduces Latest Series of Enhanced Wearables and New Samsung Pay Loyalty Programme at Galaxy Studio in Singapore

•
The Gear
Sport, Gear Fit2 Pro and Gear IconX are the latest additions to Samsung’s wearables range, and combine the best in smart
living, fitness and health, to help consumers accomplish bigger things beyond fitness

•
Samsung
Rewards, the new loyalty programme for Samsung Pay offers consumers a more rewarding payment experience when making
transactions

Singapore – 8 September 2017 – Samsung Electronics Singapore today
debuted a series of exciting new
announcements at the preview of Galaxy Studio at The Plaza, VivoCity. Three new
devices to its industry-leading wearables line – the Gear Sport, the Gear Fit2
Pro and the Gear IconX were
introduced at the preview. In addition, Samsung also announced Samsung Rewards, a new loyalty
programme for Samsung Pay, its flagship mobile payment service.

“Consumers
are the driving force behind Samsung’s desire to continually innovate and we
are committed to creating meaningful innovations, such as the Galaxy Note8 and
the new additions to our wearables family, that aim to enhance consumers’
everyday life,” said Lee Jui Siang, President, Samsung Electronics Singapore.

“We
are heartened by the growing support from consumers, with a strong 84 percent
of Note owners in Singapore stating that they would recommend the Note to
others. Samsung will continue to introduce programmes like Samsung Rewards that
bring greater value to consumers and we invite everyone to the Galaxy Studio
where they can make new discoveries about how our innovations can better lives,”
Lee added.

Designed
to help consumers get the most out of their day and help them live a healthy
and well-balanced lifestyle, these latest innovations in Samsung’s Gear
portfolio have a wide range of features

that
provide users with the optimal experience on a range of activities – from
robust fitness tracking to nutrition and sleep monitoring1, as well
as motivational coaching as a lifestyle companion. The new line-up of wearables
is equipped with new smart capabilities and easy-to-use features, and is also
supported by partnerships with leading names in tech and fitness.

The
Gear Sport is a sleek and versatile fitness-focused smartwatch that is water
resistant; the Gear Fit2 Pro smartwatch is an enhanced GPS sports band
integrated with smart features; and the Gear IconX is the second generation of
Samsung’s groundbreaking cord-free earbuds. New capabilities have also been
introduced for the Gear Sport and Gear Fit2 Pro, demonstrating Samsung’s
continued expansion in the fitness wearable category.

•
Industry-Leading Water Resistance and Swim
Tracking: An ideal companion for any swim –

from laps
to playing in the pool – the Gear Sport and Gear Fit2 Pro are both 5 ATM2 certified
for water resistance. With Speedo’s latest swimming training app, Speedo On,
both devices also allow users to easily track key swim metrics including lap
count, lap time, setting swim times and distance targets, and more.

•
Top-of-the-line Heart Rate Monitoring: With
improved accuracy, both devices offer advanced

real-time heart rate
monitoring1, where
users can continuously monitor their heart activity – when enjoying a
stress-free nap, or an invigorating cycling class.

•
Premium Partnerships: The Gear
Sport and Gear Fit2 Pro comes complemented with Under Armour and Spotify
partnerships. Users can access Under Armour’s fitness apps, including Under
Armour RecordTM,
MyFitness Pal®, MapMyRun® and
Endomondo™, where they can be provided with a holistic overview of their health
and fitness, through the apps’ activity, nutrition, sleep and fitness tracking functions.
With Spotify’s Offline mode, users can also listen to their favourite music
offline or even without their smartphone, and enjoy their favourite tunes
regardless of where they are.

•
Auto Activity Detection: Both
devices are both built-in with automatic activity detection that are tuned with
and able to recognise users’ activities, including walking, running, cycling
and even dancing and playing basketball.

•
Personalized Motivation: Gear
Sport and Gear Fit2 Pro users can customise their own wellness plan with
tailored goals and alerts on both devices.

•
Payments On the Go: The Gear
Sport also features Samsung Pay3, making payments accessible on users’ wrists, where they will be able
to make payments on the go, even while on a run!

The
Gear Sport is a stylish yet practical smartwatch. Available in Blue and Black, the
Gear Sport’s sleek and ergonomic form can be worn in a variety of colourful and
easily changeable standard 20mm straps, making it perfect for any occasion, where
users can effortlessly transition from the gym to a night out with friends.

The
Gear Sport is equipped with a minimalistic, circular bezel, a 1.2-inch SUPER
AMOLED display and an improved user interface that makes it easy for users to
view information, even when on-the-go. With the Gear Sport, users can work to
achieve their health and wellness goals1, where they can receive nutrition management
alerts and activity recommendations even when they are offline.

Designed
with military-level durability, the Gear Sport can handle a wide range of user
environments4. Equipped
with Near Field Communication (NFC), users can also use the Gear Sport to make
mobile payments3 via Samsung Pay with a flick of their wrist.

In
addition to the new swim and heart rate monitoring capabilities1, the new
Gear Fit2 Pro features advanced built-in GPS tracking to capture users’ run or
ride with accurate activity tracking. The Gear Fit2 Pro also features a SUPER
AMOLED 1.5-inch curved display and a high-resolution colour touchscreen, which
makes real-time updates and notifications easier to read. Available in Black
and Red, the Gear Fit2 Pro’s all-new secure and ergonomic band is lightweight
and comfortable to use for all activities while its versatile design makes it a
stylish accessory.

Available
in Black, Gray and Pink, the updated Gear IconX cord-free earbuds features a
more ergonomic and lightweight design, and is effectively more secure,
comfortable and stylish to use. Ideal for the fitness enthusiast, the Gear
IconX automatically tracks one’s running routines, and also features the
standalone Running Coach function, which can be activated by simply tapping the
earbud to provide in-ear audio5 exercise status updates – in real-time and
without one’s smartphone.

Users
can also effortlessly listen to their favourite music on the new Gear IconX –
making their daily commute more enjoyable and allowing them to get more from
their workouts. With up to 4GB of internal storage6, users
can also enjoy their music offline by transferring their music from a Samsung
smartphone7 or PC, or
accessing their favourite tunes through Bluetooth ®
connectivity. Equipped with fast-charging capabilities and an improved battery
life of up to five hours of music streaming or seven hours of standalone music
playback8, Gear
IconX users can enjoy a seamless and fully standalone music listening
experience. The earbuds are also users’ newest connection to Bixby9, where
with a simple tap and hold, users can use their voice to control their music or
their smartphone, without having to hold it in their hands.

The Gear Sport, Gear Fit2 Pro
and Gear IconX will be available from Q4 2017.

Samsung
today also announced the launch of Samsung Rewards for Samsung Pay, the secure
and easy-to-use mobile payment service that can be used to make purchases
almost anywhere10 in Singapore. The first to launch in the Southeast Asia region, the
launch of the new loyalty programme for the company’s flagship mobile payment
service in the country follows its initial roll-out in U.S. and South Korea, in
November 2016 and March 2017 respectively. In appreciation of the positive
uptake of the mobile payment service by consumers, Samsung Rewards aims to
provide Samsung Pay users with a more rewarding payment experience when making
their purchases.

Samsung
Rewards is a tiered loyalty programme specially curated for Samsung Pay users,
where consumers can earn points from their transactions, which can then be
redeemed for additional rewards in the form of gift vouchers from participating
merchants or used to participate in the in-app games such as Spin-the-Wheel or
Flip-a-Card for additional instant wins. Consisting of three loyalty tiers –
Gold, Silver and Bronze – users can level up across the tiers after meeting a
target number of transactions. With each level up achieved in the Samsung
Rewards programme, users can get to earn more points per transaction, reaping
additional rewards in return. [More
information on Samsung Rewards tiers
and points mechanics can be found in Appendix A].

Samsung
Rewards will be available on Samsung Pay from 15 September 2017, which is
accepted at the vast majority of merchants in Singapore. Consumers may also try
out the mobile payment service at the Samsung Pay Café, which will be
exclusively showcased at Galaxy Studio from 9 September to 29 October 2017,
11am to 9pm daily.

Customers
using Samsung Pay can play its in-app Spin-the-Wheel Game for only 10 Samsung
Rewards Points per spin. From 15 September to 29 October 2017, Samsung will be
holding special launch promotions for Samsung Pay’s in-app Spin-the-Wheel Game,
where customers can stand a chance to win the below great prizes:

•
Samsung Gear Fit2 worth $298

•
A pair of Universal Studios Singapore’s
Halloween Horror Nights NightsTM 7 Tickets worth $136

•
$5 Grab e-Voucher

•
100 Samsung Rewards Points

Users will also be able to
redeem the following gift vouchers with their Samsung Rewards Points:

•
Little Swim School Trial Lesson for Toddlers
(500 Samsung Rewards Points)

•
Samsung Wireless Charging Pad (600 Samsung
Rewards Points)

•
$5 Dairy Farm Group e-Voucher (1000 Samsung Rewards
Points)

•
$5 Grab e-Voucher (1000 Samsung Rewards Points)

In
addition, all Samsung Pay users will receive 50 Samsung Rewards points as a
Welcome Gift, and customers using the new Galaxy Note8 will also receive an
additional 250 Samsung Rewards points when they make their first Samsung Pay
transaction on their new device!

A
secure and easy-to-use mobile payment service, Samsung Pay can be used to make
purchases almost anywhere10 that credit and debit cards are accepted.

•
SIMPLE: With
Samsung Pay, every transaction is made super easy. You simply need to

swipe up to bring up the last
transacted credit or debit card, scan your iris11 or scan
your fingerprint or key in your PIN and make payment.

•       SECURE: With
each separate transaction, Samsung Pay uses an encrypted digital token to replace sensitive card information to
prevent fraud. Your payment information is better protected than ever before.
Transactions made on Samsung Pay require registered fingerprint

or iris
scan11 or PIN
for authorization, so you are in control when each payment is made. The
encrypted fingerprint and iris scan11 information are stored in a separate, secure
area of your device. Samsung’s industry-leading defence grade Knox security
platform, which received the

most “Strong”
ratings of any mobile security platform for Corporate Managed Security12, provides
real-time kernel protection and monitors malicious software and activities on
your device for added security.

•
ALMOST
ANYWHERE10: Samsung Pay is accepted almost anywhere10 you can swipe or tap your credit or debit card. By incorporating Samsung’s proprietary
MST (Magnetic Secure

Transmission)
technology, together with NFC (Near Field Communication), Samsung Pay is
compatible with the majority of existing and new payment terminals, allowing
users to pay with their compatible Samsung smartphone almost anywhere. Thanks
to MST, Singapore users can also use Samsung Pay for transactions up to their
individual cards’ limit.

Following
the launch of the Galaxy Note8, Samsung also unveiled the survey findings from
a recent market research survey in Singapore on the Galaxy Note series13. The
survey looked at sentiment from Note owners towards the Note device and factors
influencing smartphone purchase among smartphone owners.

Key findings from the survey
also include:

•
Note users
are loyal fans

More than
8 in 10 Note users love their Samsung Galaxy Note devices, with 84 percent of
Note owners stating that they would recommend the Note to others, 85 percent
stating that the Note is a smartphone they are proud to own, and 73 percent
stating that the Note is the best smartphone they ever had.

•
The Galaxy
Note is synonymous with productivity and accomplishment, with its large high-quality
screen and S Pen as key drivers

Amongst
Note users in Singapore, 82 percent feel productive, while 78 percent feel
accomplished, when using their Note device. 67 percent of Note owners also
multitask with their Note device.

o 88 percent of users state that the larger
high-quality screen on the Note makes work easier to
accomplish

o 59 percent of users say that the S Pen makes
them more productive than they have been on
other smartphones

o  62 percent
of users takes note with their S Pen

•
A premium
and high-quality screen and a longer battery life are among the top most
attractive features for the average smartphone owner

Smartphone
owners in Singapore chose the Note’s screen quality and battery life as key
selling points (45 percent and 57 percent respectively).

•
Note users
feel a sense of connection with other Note users

66 percent
of Note users in Singapore feel a sense of affinity with the Note community,
where 57 percent also feel that they have more in common with those who use the
same smartphone as them

With
the Note’s signature expansive screen and S Pen touted as productivity drivers
for Note users in Singapore, it has become synonymous with the attractiveness
of the Note series to smartphone users. The survey findings also illustrates
the backbone of the Note community of enthusiasts that has emerged through
their affinity for both features, since the conception of the Note devices.

The
survey findings are a testament to Samsung’s category-defining leadership in
the smartphone market, where its Note series have set a new standard for
large-screen devices.

Held
in celebration of the launch of the Samsung Galaxy Note8 in Singapore, Galaxy
Studio will comprise specially curated experiential zones and comprehensive
product showcase areas, where visitors can enjoy and try out a slew of fun and
immersive activities that incorporates the all-round multimedia features of
Samsung’s connected suite of devices and services.

Activities at the various
themed zones include:

•
Embark on
an Interactive Fitness Journey

In this
curated experiential zone for the Gear Sport, visitors can get to try out
first-hand the enhanced fitness features and capabilities of the smartwatch. By
participating in an interactive game of cycling or rowing, visitors can get
their adrenaline pumping and monitor their heart rate and burned calories using
the Gear Sport1.

•
S Pen
Gallery

Visitors
can get to experience how the amazing and enhanced S Pen can help them do
bigger things in this zone. Using the S Pen features, visitors can try
designing their own

selfies on
a specially created dedicated app, where they can even write a Live Message on
the completed image to project on the LED screen.

•
360° Globe
with Gear 360 (2017)

In the
360° Globe room, visitors can experience a magical and mystical whirlwind
around them and the different ways to capture their travel memories in 360°
using the new Gear 360 (2017).

•
4D VR
Theatre

Take 4D VR
experiences to new heights in Galaxy Studio’s iconic VR experiential zone!

Visitors
can embark on the new vivid and thrilling Galactic Attack by Six-Flags® augmented
reality roller coaster ride that offers an exciting gameplay shooting
experience. On top of a fully immersive virtual reality coaster experience,
visitors can even battle it out in space in VR-style to save the planet from an
alien drone invasion, all via the Samsung Gear VR with Controller – it’s simply
out of this world!

•
IP68
Portrait Pool

Visitors
can experience the enhanced S Pen’s IP68 capability in this zone. Using the
Galaxy Note8, they can take a selfie and transform the image into an artistic
canvas portrait drawing in ink, oil or liquid effect using the S Pen while
dipping it underwater, experiencing the device’s water resistance. Their
creative artwork will also then be displayed on the underwater screen!

•
Samsung
Pay Café

In this
zone, consumers can experience how Samsung Pay brings shopping convenience to
their lives, where they can enjoy a complimentary KOKO ice-cream – a delicious
coconut ice-cream in its husk complemented with coconut juice – from the
in-house café.

•
Experience
the Latest Innovations in the Galaxy Family

Galaxy
Studio will feature dedicated product showcase areas, presenting the latest
devices in the Galaxy and Gear family – including the Galaxy Note8, Gear Sport,
Gear Fit2 Pro, Gear IconX (2018) and Galaxy Plus – where visitors will get the
opportunity to have a hands-on experience. Visitors can explore the key
features of the new flagship via its Interactive Table, equipped with a wide
range of interactive Galaxy Note8 content.

In
addition, one-to-one white glove service by Samsung staff will be available to
introduce the latest product features to visitors.

mySamsung
customers visiting Galaxy Studio on the weekends can head down to the mySamsung
Service Clinic to run a quick check on their Samsung Galaxy devices! Held
exclusively for them, they simply need to flash or download the mySamsung app
on their Galaxy device to enjoy the services, including:

•
Five-point diagnostic test to ensure their
devices are operating at the optimal level

•
Free Screen Protector14

Consumers
visiting Galaxy Studio can also stand a chance to win15
attractive prizes in the weekly giveaway! Visitors can stand to win a pair of
Universal Studios Singapore’s Halloween Horror NightsTM 7 tickets
between 9 September to 4 October, or a pair of Shilla Beauty Concert tickets to
watch SHINee and Red Velvet between 5 October to 29 October, with a total of
120 pairs and 90 pairs of tickets respectively to be won. They can also stand a
chance to win15 a Galaxy
Note8 worth $1,398 from the Grand Finale lucky draw, with a total of 8 units to
be won!

To
be eligible for the lucky draws, visitors will simply need to complete at least
three different missions at the experiential zones, take a photo at Galaxy
Studio and upload it on Facebook or Instagram with the hashtag #GalaxyStudioSG,
and fill up their particulars on an online form and submit the same at the
Galaxy Studio redemption counter. Visitors who experience and complete at least
three different missions at the experiential zones will also be able to redeem
unique Bag Patches, available in eight designs12, from the
Redemption Counter, and receive a complimentary14 exclusive
Eco-bag.

1  Not intended for use in
detection, diagnosis, treatment, monitoring or management of any medical
condition or disease. Any health-related information accessed through the
device(s) and/or application(s) should not be treated as medical advice. Users
should seek any medical advice from a physician.

2 Gear Sport and Gear Fit2 Pro
have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet)
under specific conditions. According to accredited test results, individual
results may vary. This means that both devices are safe to wear while walking
in the rain or showering, and may be used for shallow-water activities like
swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should
not be used for scuba diving, waterskiing, or other activities involving
high-velocity water or submersion below shallow depth.

3 Use of Samsung Pay on Gear requires installation
of Samsung Gear app on compatible smartphone, and certain features may require
Bluetooth® connectivity to the smartphone and network connectivity of the
connected smartphone. Samsung Pay on Gear does not support all functionality
available on Samsung Pay for smartphones.

4Gear Sport is MIL-STD-810G certified. According
to accredited test results, individual results may vary.

5 The Gear IconX voice guide
supports nine languages including U.S. English, Chinese Mandarin, Spanish,
German, French, Korean, Italian, Russian and Japanese.

6 Actual user-accessible
internal storage is less than specified total memory due to operating system,
software, and other built-in applications, and may vary after software
updates/upgrades.

7The Gear IconX is compatible with devices
running Android 4.4 and above.

8 Based on Samsung’s internal
test results, and dependent on usage, battery conditions and other surrounding
factors and conditions.

9Limited to Samsung devices with Bixby voice
capabilities including Galaxy Note8, Galaxy S8 and Galaxy S8+

10 Availability almost anywhere
is based on compatibility of Samsung Pay on MST and/or NFC payment terminals,
with some supported for use only after software upgrades. Samsung Pay is
exclusive to selected Samsung Galaxy smartphones and smartwatches only, and
available across all participating payment networks, banks, and merchants.
Availability may vary, please check www.samsung.com/sg/samsungpay for updates.

11Do not use with infants, please consult a doctor
before use if you have epileptic or other medical conditions. Iris Scanner may
be unable to read your iris where view of your iris is impaired or the
appearance of your iris changes, including when you are wearing glasses or
coloured contact lenses.

12 Samsung Knox received the
most ‘Strong’ ratings of any mobile security platform in the report “Mobile
Device Security: A Comparison of Platforms” from Garter, Inc. The report,
published on April 6, 2016, compared the core of security features built into
twelve mobile device platforms as well as enterprise management capabilities.
Source of data: https://news.samsung.com/global/samsung-knox-receives-most-strong-ratings-of-anysecurity-platform-in-gartner-report-mobile-device-security-a-comparision-of-platforms.

13The survey of smartphone owners was conducted by
Edelman Intelligence July 21 – August 2, 2017 and included 757 interviews with
smartphone owners age 18 or older in Singapore.

14Limited to 1 redemption per visitor. Free gifts
are while stocks last and are not exchangeable for cash or other items.

15Contest terms &
conditions apply.

*All functionality, features,
specifications and other product information provided in this document
including, but not limited to, the benefits, design, pricing, components,
performance, availability, and capabilities of the product are subject to
change without notice or obligation.

Specifications are accurate
as at time of print and are subject to change without prior notice. Bluetooth®
is a registered trademark of Bluetooth SIG, Inc., and any use of such marks
herein is under license. Wi-Fi® and Wi-Fi Direct® are registered trademarks of
Wi-Fi Alliance. Android and other Google marks are trademarks of Google Inc.
iPhone is a trademark of Apple Inc, registered in the U.S. and other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries. All other company, product and service names mentioned herein are
marks, trademarks, registered trademarks or service marks of the respective
owners.

Samsung Pay, a mobile payment
service from Samsung Electronics, is simple, safe and available almost anywhere7 you can swipe or tap your
card. Combining NFC (Near Field Communication) with Samsung’s proprietary MST
(Magnetic Secure Transmission) technologies, Samsung Pay provides consumers a
way to pay almost anywhere you can swipe or tap a card at merchant locations.
Samsung continues to strategically expand

its partnership
ecosystem for Samsung Pay to provide greater flexibility, access, and choice
for customers while enabling an easy and safe payment experience.

Samsung inspires
the world and shapes the future with transformative ideas and technologies. The
company is redefining the worlds of TVs, smartphones, wearable devices,
tablets, digital appliances, network systems, and memory, system LSI and LED
solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.