More help for 2,500 SMEs to “Go Global” with
Google
New tools and programmes for Singaporean
businesses to succeed at home and abroad
businesses to succeed at home and abroad
SINGAPORE, 31 July
2017 — Today Google
announced an expansion to its Go Global initiative–first started in
2015—designed to help homegrown brands tap into the global market, with a
commitment to train 2,500 small and medium enterprises (SMEs) by 2019 to be
digital and export-ready.
Singapore has a proud history as an export hub, and recent research by Oxford
Economics shows that the internet now plays a key part in helping drive
exports. Small businesses that are online are almost four times more likely
than those that are not to export.
The expanded Go Global
programme aims to help SMEs by:
programme aims to help SMEs by:
- Helping SMEs with little or no
digital experience to get online - Training SMEs to explore new
markets and expand their export footprint - Nurturing SME talent into
digital leaders to accelerate their firm’s online efforts
Go Global now includes
a wide range of training tools including:
a wide range of training tools including:
- A new programme that gives SMEs
access to dedicated marketing consultants who can advise how to grow using
online media campaigns - SMEs who have already embarked
on e-Commerce, or those looking to start e-Commerce campaigns, can seek
consultancy advice on developing e-Commerce capabilities (i.e: data
analytics, CRM tools). SMEs may apply for SPRING’s Capability Development
Grant to develop these capabilities. - Masterclasses led by Google and
partner agencies providing practical advice on how to grow a digital
presence - Export-specific workshops for
brands looking to bring their products and services overseas using tools
such as AdWords, Google Analytics and Global Market Finder - Squared Online for SMEs which
provides training for 1,000 SME leaders looking to build in-house digital
expertise
Today, Google also
announced new partnerships with the National Trades Union Congress (NTUC) and Singapore
infocomm Technology Federation (SiTF) to scale its outreach
efforts to SMEs. This new collaboration will extend Go Global’s offerings to
NTUC’s and SiTF’s combined base of 13,650 member companies, and provide an
important avenue for Google to take in valuable feedback from industry
associations on ways to enhance support to SMEs.
announced new partnerships with the National Trades Union Congress (NTUC) and Singapore
infocomm Technology Federation (SiTF) to scale its outreach
efforts to SMEs. This new collaboration will extend Go Global’s offerings to
NTUC’s and SiTF’s combined base of 13,650 member companies, and provide an
important avenue for Google to take in valuable feedback from industry
associations on ways to enhance support to SMEs.
Mr. Gilberto Gaeta,
Head of Google Marketing Solutions for Singapore, Malaysia, Philippines and
Emerging Markets commented, “We’ve seen great traction with our efforts with Go
Global since its launch and we want to go even bigger this year to provide more
help for SMEs to fulfil their dreams of becoming recognised brands at home and
abroad. Whether it’s taking their first step online or exploring new markets,
we hope that the programme will help SMEs take their businesses to greater
heights.”
Head of Google Marketing Solutions for Singapore, Malaysia, Philippines and
Emerging Markets commented, “We’ve seen great traction with our efforts with Go
Global since its launch and we want to go even bigger this year to provide more
help for SMEs to fulfil their dreams of becoming recognised brands at home and
abroad. Whether it’s taking their first step online or exploring new markets,
we hope that the programme will help SMEs take their businesses to greater
heights.”
About Go Global
Since its launch in
2015, Go Global has helped more than 1,000 SMEs in Singapore increase their
global presence and exports through a series of free workshops and
masterclasses.
2015, Go Global has helped more than 1,000 SMEs in Singapore increase their
global presence and exports through a series of free workshops and
masterclasses.
For more information
about Go Global, please visit https://goglobal.withgoogle.com/ and
hear about their success stories on YouTube here.
about Go Global, please visit https://goglobal.withgoogle.com/ and
hear about their success stories on YouTube here.
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