BBM Messenger Partners
with Criteo to Augment Access to Premium Brands and Advertisers in Indonesia
with Criteo to Augment Access to Premium Brands and Advertisers in Indonesia
Partnership Enables
Brands to Maximise In-app Engagement with BBM Messenger Users in Indonesia
Brands to Maximise In-app Engagement with BBM Messenger Users in Indonesia
Singapore – July
13, 2017 – Since establishing its publisher relationship
with Criteo (NASDAQ: CRTO),
the performance marketing technology company, in 2016, Creative Media Works,
operating as BBM, has expanded its access to premium
brands and high-value advertisers, resulting in significant increases in in-app
engagement for brands through BBM Messenger.
13, 2017 – Since establishing its publisher relationship
with Criteo (NASDAQ: CRTO),
the performance marketing technology company, in 2016, Creative Media Works,
operating as BBM, has expanded its access to premium
brands and high-value advertisers, resulting in significant increases in in-app
engagement for brands through BBM Messenger.
BBM is the largest
messaging platform in Indonesia and has more than 60 million monthly active
users. Since it was created in August 2005, BBM has evolved from a pure
messaging application for text and video communications to online social
ecosystem unifying chat, social, commerce and services like bill payments,
top-ups, vouchers / coupons, games, comics, news, video, shopping, travel,
sport, career and polls.
messaging platform in Indonesia and has more than 60 million monthly active
users. Since it was created in August 2005, BBM has evolved from a pure
messaging application for text and video communications to online social
ecosystem unifying chat, social, commerce and services like bill payments,
top-ups, vouchers / coupons, games, comics, news, video, shopping, travel,
sport, career and polls.
BBM Messenger’s strength
lies in its ability to convert app traffic into consumer engagement, thereby
enabling eCommerce players with ads within BBM to increase online sales and
engagement. BBM leveraged Criteo to accomplish the following:
lies in its ability to convert app traffic into consumer engagement, thereby
enabling eCommerce players with ads within BBM to increase online sales and
engagement. BBM leveraged Criteo to accomplish the following:
- Efficiently
pinpoint or target specific users within BBM Messenger’s user base, by
leveraging The Criteo Engine’s ability to understand each consumer’s
online browsing and purchasing behaviour. - Optimise
BBM Messenger’s ad inventory by allowing premium, high-value advertisers
to engage more effectively with BBM Messenger users through personalised
and brand-appropriate ads delivered in real-time.
“Indonesians spend an
average of 5.5 hours a day on apps and the mobile web, with BBM Messenger being
one of the top mobile apps when it comes to usage frequency and duration. For
brands looking to grow online sales in Indonesia, in-app advertising on BBM
Messenger is a massive consumer engagement opportunity. Criteo’s machine
learning algorithms intelligently match publishers’ ad inventories with brands’
dynamic ads to achieve the best consumer engagement results. We look forward to
continuing to help platforms like BBM Messenger maximise revenue, while helping
brands maximise digital ad spending,” said Dushyant Sapre, Regional Director,
Global Supply and Business Development, Asia-Pacific, Criteo.
average of 5.5 hours a day on apps and the mobile web, with BBM Messenger being
one of the top mobile apps when it comes to usage frequency and duration. For
brands looking to grow online sales in Indonesia, in-app advertising on BBM
Messenger is a massive consumer engagement opportunity. Criteo’s machine
learning algorithms intelligently match publishers’ ad inventories with brands’
dynamic ads to achieve the best consumer engagement results. We look forward to
continuing to help platforms like BBM Messenger maximise revenue, while helping
brands maximise digital ad spending,” said Dushyant Sapre, Regional Director,
Global Supply and Business Development, Asia-Pacific, Criteo.
Results from Criteo’s
Collaboration with BBM
Collaboration with BBM
Since becoming a Criteo
publisher, BBM has achieved the following results:
publisher, BBM has achieved the following results:
- 50
percent increase in overall click-through rates on the BBM platform - 50
percent increase in click-through rates for retail-related ads on the BBM
platform - 50
percent increase in BBM’s daily ad revenue
“BBM Messenger works
with the best-in-breed partners globally, as part of a continuous effort to
provide an enriched user experience, while delivering optimal results to brands
and advertisers. The partnership with Criteo gives us access to a robust network
of premium and high-value advertisers, while increasing our user engagement and
click-through rates. In addition, this collaboration allows both teams to
collectively explore various ad formats and methods that work best for brands
looking to engage mobile consumers in Indonesia,” said Matthew Talbot, CEO
of Creative
Media Works, the company that operates and runs BBM globally.
with the best-in-breed partners globally, as part of a continuous effort to
provide an enriched user experience, while delivering optimal results to brands
and advertisers. The partnership with Criteo gives us access to a robust network
of premium and high-value advertisers, while increasing our user engagement and
click-through rates. In addition, this collaboration allows both teams to
collectively explore various ad formats and methods that work best for brands
looking to engage mobile consumers in Indonesia,” said Matthew Talbot, CEO
of Creative
Media Works, the company that operates and runs BBM globally.
About BBM:
On 27 June 2016,
Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk.
(Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and
technology businesses – announced a long term strategic alliance with
BlackBerry Limited to accelerate BBM’s consumer research and development in
offering new and exciting features, services and content to the global consumer
market. As part of this strategy, BBM is making its APIs available to expedite
the growth of partners and consumer services such as:
Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk.
(Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and
technology businesses – announced a long term strategic alliance with
BlackBerry Limited to accelerate BBM’s consumer research and development in
offering new and exciting features, services and content to the global consumer
market. As part of this strategy, BBM is making its APIs available to expedite
the growth of partners and consumer services such as:
- Content
– music and video streaming, games, sports, news, celebrity blogs,
horoscopes and more - Commerce
– shopping, gifting and coupons/vouchers - Online
to Offline Commerce – booking movies, travel, health services, real-estate
or job postings - Finance
– P2P payments, money transfer, mobile phone re-charge, and utilities
billing
Creative Media Works
now operates under the BBM banner as a stand-alone consumer focused business
with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta,
UAE and South Africa. For more information, visit www.bbm.com.
now operates under the BBM banner as a stand-alone consumer focused business
with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta,
UAE and South Africa. For more information, visit www.bbm.com.
Trademarks, including but not limited
to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry
Limited, used under license, and the exclusive rights to such trademarks are
expressly reserved.
to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry
Limited, used under license, and the exclusive rights to such trademarks are
expressly reserved.
Android is a trademark of
Google Inc.
Google Inc.
iOS is a registered
trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain
other countries. iOS® is used under license by Apple Inc.
trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain
other countries. iOS® is used under license by Apple Inc.
Windows® is either a
registered trademark or trademark of Microsoft Corporation in the United States
and/or other countries.
registered trademark or trademark of Microsoft Corporation in the United States
and/or other countries.
About Criteo:
Criteo (NASDAQ: CRTO)
delivers personalised performance marketing at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy to measure.
Criteo has over 2,500 employees in more than 30 offices across the Americas,
EMEA and Asia-Pacific, serving more than 15,000 advertisers worldwide and with
direct relationships with thousands of publishers. For more information, please
visit www.criteo.com.
delivers personalised performance marketing at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy to measure.
Criteo has over 2,500 employees in more than 30 offices across the Americas,
EMEA and Asia-Pacific, serving more than 15,000 advertisers worldwide and with
direct relationships with thousands of publishers. For more information, please
visit www.criteo.com.
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