SAP HANA selected by NTT
DOCOMO to build operational data visualization platform for nationwide customer
service
DOCOMO to build operational data visualization platform for nationwide customer
service
SAP HANA Implemented in Eight
Months to
Help Accelerate Business Processes, Deliver More Business Intelligence, and
Simplify IT Environment
Months to
Help Accelerate Business Processes, Deliver More Business Intelligence, and
Simplify IT Environment
Singapore — June
19, 2017 — SAP
Japan, Co., Ltd., today, announced that NTT DOCOMO, INC. has selected SAP HANA®
platform as the foundation of its data needs to improve customer service. Data,
as large as 18TB, will be collected from various touch points, including
nationwide docomo Shops, for processing and analysis. The implementation took
eight months to complete and officially went live in March 2017.
19, 2017 — SAP
Japan, Co., Ltd., today, announced that NTT DOCOMO, INC. has selected SAP HANA®
platform as the foundation of its data needs to improve customer service. Data,
as large as 18TB, will be collected from various touch points, including
nationwide docomo Shops, for processing and analysis. The implementation took
eight months to complete and officially went live in March 2017.
NTT DOCOMO
needed a new IT platform system to meet three key objectives – strengthen its
competitive edge, propose and deliver services that meet customer needs, and
enhance data utilization efficacy and operational efficiency of the sales team.
needed a new IT platform system to meet three key objectives – strengthen its
competitive edge, propose and deliver services that meet customer needs, and
enhance data utilization efficacy and operational efficiency of the sales team.
“Before we
implemented the new system, we lacked the capability to deliver information to
the sales force. It took the backend office at least a week or two to generate
and deliver information” stated Taku Hasegawa, General Manager of NTT DOCOMO’s
Information Systems Department. “Now with SAP HANA, users can pull out the
latest data whenever they need to. An increase in performance has also helped
individual storefronts to monitor status of sales promotions. Moving forward,
we expect to see an improvement in service at docomo Shops.”
implemented the new system, we lacked the capability to deliver information to
the sales force. It took the backend office at least a week or two to generate
and deliver information” stated Taku Hasegawa, General Manager of NTT DOCOMO’s
Information Systems Department. “Now with SAP HANA, users can pull out the
latest data whenever they need to. An increase in performance has also helped
individual storefronts to monitor status of sales promotions. Moving forward,
we expect to see an improvement in service at docomo Shops.”
To improve
the level of customer service for NTT DOCOMO, SAP HANA will collect data from
various sources including approximately 2,400 docomo Shops with almost 37,000
employees as well as call centers with over 10,000 operators. The new platform
will initiate better customer services by helping to identify areas of
operational improvement at the storefronts and uncover best practices for
applying insights and lessons from other stores.
the level of customer service for NTT DOCOMO, SAP HANA will collect data from
various sources including approximately 2,400 docomo Shops with almost 37,000
employees as well as call centers with over 10,000 operators. The new platform
will initiate better customer services by helping to identify areas of
operational improvement at the storefronts and uncover best practices for
applying insights and lessons from other stores.
“We
are honoured to have been entrusted by NTT DOCOMO to build their data
visualization platform,” said Rohit Nagarajan, vice- president, Digital
Enterprise Platform Group, SAP Asia-Pacific and Japan. “With SAP HANA, we set
out to achieve tangible results for NTT DOCOMO by simplifying and accelerating
insights. We then apply these insights to ultimately benefit NTT DOCOMO’s end
users, that is, their customers.”
are honoured to have been entrusted by NTT DOCOMO to build their data
visualization platform,” said Rohit Nagarajan, vice- president, Digital
Enterprise Platform Group, SAP Asia-Pacific and Japan. “With SAP HANA, we set
out to achieve tangible results for NTT DOCOMO by simplifying and accelerating
insights. We then apply these insights to ultimately benefit NTT DOCOMO’s end
users, that is, their customers.”
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