Journey As It Debuts at CommunicAsia 2017
for 19 participating Taiwan Excellence Award winning brands including
Acer, ASUS, Advantech, Planet, and VIVOTEK
SINGAPORE, 24 May 2017 – The Taiwan flag waved proudly at yesterday’s
opening of CommunicAsia 2017 as it showcased 50 Taiwanese technologies and
innovations at the Taiwan Excellence Pavilion. This year’s inaugural
participation at Asia’s premier sourcing and Information and Communication
Technology (ICT) knowledge platform is part of the country’s drive to lend
support to Taiwanese companies in achieving regional competitiveness within the
ICT sector. According to the Taiwan External Trade Development Council
(TAITRA), the initiative is a key component of the Taiwan Industry Image
Enhancement Project (IEP). 19 Taiwan Excellence Award winning brands on display
at booth BQ2-01 feature technologies in the areas of enterprise mobility, green
energy, smart cities and the Internet-of-Things (IoT). The exhibition runs
until May 25 2017 at the Sands Expo and Convention Centre in
Singapore.
Globally renowned Taiwanese companies Acer,
Advantech, ASUS, Planet and VIVOTEK led the products showcase. Alongside these
brands, Dr. Chiueh Tzi-Cker, Vice President & General Director of
Information and Communications Research Laboratories at the Industrial
Technology Research Institute of Taiwan (ITRI) spoke about integrating existing
technologies and platforms in the push towards Smart Living. ITRI is part of
the delegation led by the Taiwan Electrical and Electronic Manufacturers’
Association at booth BQ3-13.
Mr. Francis Liang Kuo-Hsin, Representative of
the Taipei Representative Office in Singapore, graced the Taiwan Excellence
Pavilion’s maiden launch at CommunicAsia as its Guest-of-Honour. In his opening
address, Mr. Liang said, “Singapore is an important trade partner of Taiwan,
and we have long established a strong and close bilateral relation between the
two countries. Through Taiwan Excellence’s inaugural participation in
CommunicAsia, we hope to promote partnerships, sharing of our cutting-edge
technologies, and facilitate knowledge exchange between leading Taiwanese
companies, innovators and members of the ICT industry in the Southeast Asia
region”, affirming Taiwan’s focus in the region.
Addressing a room full of partners, media and
guests, Mr. Scott Yang, Deputy Director of Marketing at TAITRA, shared that
“many Taiwan manufacturers possess ground-breaking research and development
(R&D) findings and record strong international sales. Aligned with the government’s
initiatives, Taiwan Excellence aims to help these innovative products and
brands break into the regional market in a bid to garner more opportunities for
international cooperation.”
Situated conveniently by the entrance close to
CommunicAsia’s visitor registration, the Taiwan Excellence Pavilion features an
interactive platform, offering visitors an up-close experience with the
products on exhibit. This strategic location helps focus the spotlight on the
innovative brilliance, further bolstering the eminence of the brands and the
esteem in which they are held.
Ranking 2nd in the world for three years on the
trot and top in Asia in digital adoption encompassing areas such as consumer
technology, e-commerce, financial services and interactive digital media and
telecommunications, Singapore is the natural choice as a launch pad for
Taiwan’s Digital Nation Plan and New Southbound Policy. Over the three days at
CommunicAsia, the expected visitor turnout north of 30,000 flaunts officials,
C-Level executives and international buyers. Working in this space, Taiwanese
manufacturers can expect to present their latest technology innovations in
pursuit of the Asia•Silicon Valley vision of propelling Taiwanese manufacturers
to the international forefront of IoT innovation.
About the Taiwan Excellence Award
The symbol of Taiwan Excellence honors Taiwan’s
most innovative products that provide tremendous value to users worldwide. All
products carrying this symbol have been selected for specific Taiwan Excellence
Awards based on their excellence in design, quality, marketing, Taiwanese
R&D, and manufacturing. Initiated by Taiwan’s Ministry of Economic Affairs
(MOEA) in 1992, the symbol of Taiwan Excellence is recognized in 100 countries.
Supported by Bureau of Foreign Trade (BOFT),
MOEA
The Bureau of Foreign Trade (BOFT) under the
Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing
policies and regulations governing foreign trade and economic cooperation.
Established in January 1969, the BOFT’s role and position have been adjusted
regularly to meet the needs of the ever changing international economic and
trade environments. The BOFT has been guiding and working with the Taiwan
External Trade Development Council (TAITRA) in numerous promotional trade
projects and activities both internationally and domestically. Having worked
closely with TAITRA for many decades, the BOFT continues to commission TAITRA
for various critical government projects relating to business, trade and
investment, while promoting Taiwan internationally.
Organized by Taiwan External Trade
Development Council (TAITRA)
Founded in 1970 to help promote foreign trade,
the Taiwan External Trade Development Council (TAITRA) is the foremost
non-profit, semi-governmental trade promotion organization in Taiwan. Jointly
sponsored by the government, industry associations, and several commercial
organizations, TAITRA assists Taiwanese businesses and manufacturers with
reinforcing their international competitiveness and in coping with the
challenges they face in foreign markets. TAITRA boasts a well-coordinated trade
promotion and information network of over 1,200 international marketing
specialists stationed throughout its Taipei headquarters and 50 offices
worldwide. Together with its sister organizations, the Taiwan Trade Center
(TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of
trade opportunities through effective promotion strategies.
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