Sony’s EXTRA BASS™ Pumps Up the ULTRA Festival Experience

Sony’s EXTRA BASS™ Pumps Up the ULTRA Festival Experience

(SINGAPORE, 30 May 2017) – Sony Electronics returns with a
bang as the official wireless speaker, headphone and home audio system partner
for four ULTRA Worldwide festivals across the Asia market – Singapore, Korea,
Taiwan and the Philippines. Bringing the party live to electronic dance music
fans across the region, Sony Electronics is also proud to be a Live Stream
Partner for ULTRA Singapore. With an exciting lineup of promotional activities
planned in the lead up to and during ULTRA, fans can look forward to the
ultimate festival experience with Sony.

Returning to the Lion City for its second full-scale edition, ULTRA
Singapore will take place on 10 and 11 June 2017. ULTRA Worldwide is the
world’s premier electronic music festival brand, featuring leading DJs and
state-of-the-art production. Attendees will be invited to experience the smooth
rhythms and deep bass beats of ULTRA Singapore at the Sony booth, powered byEXTRA
BASS™[1]. Featuring Sony’s immersive EXTRA BASS™ Club Room at the Sony booth,
festival goers will also be treated to Sony’s latest audio offerings and
ultimate entertainment experience with our industry-leading 4K Digital Cinema
projectors. 

“With Sony Electronics’ extensive range of audio products, we aim to
provide immersive experiences for music fans to suit any genre and occasion
whether it’s slow jazz on an audiophile record or the rich, heart thumping
beats of an electronic track at a pool party,” said Mr. Yukihiro Kitajima, General Manager, Video & Sound Division,
Consumer Business Group, Sony Electronics Asia Pacific. “Partnering the world’s
premier electronic music festival with our EXTRA BASS™ Series, showcases our
ongoing commitment to deliver the ultimate music experience to our consumers
and dance music fans.”

ULTRA Live Powered by Sony EXTRA BASS™

As the exclusive Live Stream Partner
for ULTRA Singapore, Sony will bring the ultimate experience to fans at
selected Sony Stores in Southeast Asia, including the Singapore flagship store
at 313@Somerset.

Since the beginning of May this year,
several in-store activities and promotions were rolled out in various countries
in the region with opportunities for consumers to win free tickets to ULTRA
Worldwide events with the purchase of selected Sony EXTRA BASS™ products.
Promotional activities are still on-going for the following countries:

PHILIPPINES

There will be in-store promotions where
customers will get a chance to win General Admission tickets to Road to ULTRA
Philippines in Manila happening on 15 September 2017. Stay tuned for more
updates by following Sony on Facebookhttps://www.facebook.com/SonyPhilippines/, Instagram https://www.instagram.com/sonyphinc and Twitter https://twitter.com/SonyPHinc.

VIETNAM

From 19 May to 3 June 2017, there
will be online promotions where customers will stand a chance to win General
Admission Tickets to ULTRA Singapore on 10 and 11 June 2017.

TAIWAN

From 6 June to 13 August 2017,
there will be in-stores promotions where customers will stand a chance win
General Admission Tickets to Road to ULTRA Taiwan at Da Jia Riverside Park in
Taipei City on the 10 September 2017 by purchasing selected EXTRA
BASS™ products. Plus, consumer can also get special giveaway during this
promotion.

Sony EXTRA BASS™ at ULTRA Singapore

ULTRA Singapore partygoers will be invited to try out Sony’s latest
EXTRA BASS™ range of audio products at
the Sony booth, designed to enhance the listening experience with deep bass
notes for today’s most popular music genres. These include the:

·         MDR-XB950N1 –Wireless
headphones with noise cancelling technology that eliminates ambient sounds so
you can focus on the music.

·         MDR–XB510AS – In-ear
wireless sports headphones with arc supporters to provide a perfect, stable fit
for active users with a IPX5/IPX7[2] water
resistant design.

·         SRS-XB40, SRS-XB30 and SRS-XB20 – Made for
today’s heavy-hitting bass lines and dropping beats, EXTRA BASS™ technology
delivers powerful, clear bass sound where it’s hard to find – in a compact,
portable speaker. The result is a full, deep, resonating sound with
synchronised flashing lights that’s perfect for a night of electronic, hip-hop or
your favourite music genre. All speakers feature easy, one-touch connectivity
and music streaming with NFC and Bluetooth® compatibility so
you can bring your party anywhere. Thanks to the compact size and long battery
life of these speakers, they can be easily picked up and moved to where the
action is. The perfect combination of style and portability, this newly
expanded EXTRA BASS™ wireless speaker series looks and sounds great wherever
you put them, indoors or out. Take them to a pool party with peace of mind,
knowing that the IPX5 rated water-resistant design will protect them against
splashes.

·         GTK-XB7 – A high-powered portable home audio system
with bombastic bass, featuring vibrant speaker lights to create a club-style
atmosphere that’s perfect for house parties.

All products are currently available at all Sony Stores, Sony Centre and
selected Sony authorised dealers.