CA Technologies
Launches New Global Marketing Campaign: “The Modern Software Factory”
Launches New Global Marketing Campaign: “The Modern Software Factory”
New Ads and Digital
Content Demonstrate How CA’s Software Helps Customers Build Their Modern
Software Factory to Create Competitive Advantage
Content Demonstrate How CA’s Software Helps Customers Build Their Modern
Software Factory to Create Competitive Advantage
Singapore, May 22, 2017 – CA Technologies (NASDAQ: CA) today launched a new global
marketing campaign, “The Modern Software Factory,” to showcase the full
spectrum of capability CA brings to customers navigating the challenges of
digital transformation.
marketing campaign, “The Modern Software Factory,” to showcase the full
spectrum of capability CA brings to customers navigating the challenges of
digital transformation.
Businesses today face near constant
digital disruption, affecting business decision makers at all levels from the
C-Suite to those deploying software across their organizations. The
Modern Software Factory campaign reflects their insights on the challenges to
‘build better apps, faster and securely’ and ‘gain insight from data,’ which
have become foundational to competing in today’s application economy. The
premise of the campaign is simple: as businesses across all industries
recognize that software is core to creating competitive advantage, CA shows how
they can start with a single CA Solution, or a combination of solutions across
the areas of Agile, DevOps and Security.
digital disruption, affecting business decision makers at all levels from the
C-Suite to those deploying software across their organizations. The
Modern Software Factory campaign reflects their insights on the challenges to
‘build better apps, faster and securely’ and ‘gain insight from data,’ which
have become foundational to competing in today’s application economy. The
premise of the campaign is simple: as businesses across all industries
recognize that software is core to creating competitive advantage, CA shows how
they can start with a single CA Solution, or a combination of solutions across
the areas of Agile, DevOps and Security.
In the book “Digitally Remastered: Building
Software into Your Business DNA” launched last fall, author Otto
Berkes, CTO of CA Technologies, outlines key insights that inform the tools and
techniques that companies are using on their digital transformation journeys.
The Modern Software Factory, a concept portrayed through a virtual environment,
brings these insights to life.
Software into Your Business DNA” launched last fall, author Otto
Berkes, CTO of CA Technologies, outlines key insights that inform the tools and
techniques that companies are using on their digital transformation journeys.
The Modern Software Factory, a concept portrayed through a virtual environment,
brings these insights to life.
“The competitive value of digital
transformation has become very real, and customers are looking for partners who
can help them navigate the journey successfully,” said Lauren Flaherty, chief
marketing officer, CA Technologies. “The Modern Software Factory is the
creative expression of CA’s business strategy. We’re laying out a
blueprint that’s designed to help guide customers as they leverage software to
win in the market.”
transformation has become very real, and customers are looking for partners who
can help them navigate the journey successfully,” said Lauren Flaherty, chief
marketing officer, CA Technologies. “The Modern Software Factory is the
creative expression of CA’s business strategy. We’re laying out a
blueprint that’s designed to help guide customers as they leverage software to
win in the market.”
The new campaign, running immediately across broadcast and digital
channels to reach executives as well as those who deploy software, brings The
Modern Software Factory to life as it follows a group of executives looking to
transform their business. They are guided through a dynamic, visionary space
and shown how CA’s capabilities across Agility, Insights, Automation and
Security come together to help them compete.
channels to reach executives as well as those who deploy software, brings The
Modern Software Factory to life as it follows a group of executives looking to
transform their business. They are guided through a dynamic, visionary space
and shown how CA’s capabilities across Agility, Insights, Automation and
Security come together to help them compete.
- The Tour: The guide introduces The Modern
Software Factory to a group of executives. They see the wonders of the
factory—a world where Agile, Automation, Insights and Security come
together to help businesses compete. - The Answer: The executives realize the power of the
software factory and yet have a hard time understanding its technical
aspects. The guide makes it simple: if you’re going to compete in the app
economy, the answer is CA Technologies.
The new broadcast spots and digital content, created and produced by
John McNeil Studio, demonstrate how CA’s portfolio comes together to create
advantage for customers, solve their most pressing needs, and become strategic
partners in their digital transformation journeys.
John McNeil Studio, demonstrate how CA’s portfolio comes together to create
advantage for customers, solve their most pressing needs, and become strategic
partners in their digital transformation journeys.
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