“TOKUJIN YOSHIOKA
x LG: S.F_SENSES OF THE FUTURE”
x LG: S.F_SENSES OF THE FUTURE”
LIGHTS UP MILANO DESIGN WEEK
Large-Scale Light
Installation Highlights LG’s Human-Centric
Installation Highlights LG’s Human-Centric
Design Philosophy
at World’s Largest Design Show
at World’s Largest Design Show
MILAN, April 4, 2017 — Milano Design Week, the largest and
most famous event celebrating design around the world, is the setting for a
collaborative, large-scale light installation by LG and Japanese designer
Tokujin Yoshioka. Entitled TOKUJIN
YOSHIOKA x LG: S.F_Senses of the Future, the impressive work seeks to
illustrate humanity’s relationship with the natural world and to illuminate
LG’s human-centric design philosophy. The installation is on exhibit from 4-9
April at Superstudio Più in Milan.
most famous event celebrating design around the world, is the setting for a
collaborative, large-scale light installation by LG and Japanese designer
Tokujin Yoshioka. Entitled TOKUJIN
YOSHIOKA x LG: S.F_Senses of the Future, the impressive work seeks to
illustrate humanity’s relationship with the natural world and to illuminate
LG’s human-centric design philosophy. The installation is on exhibit from 4-9
April at Superstudio Più in Milan.
TOKUJIN YOSHIOKA x LG: S.F_Senses of the
Future offers visitors
a feast for their senses and a taste of what the future holds by combining LG’s
cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design
techniques. One part of the exhibition conveys the story of hope for the future
through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of
science fiction. A total of seventeen S.F chairs
have been artfully ensconced with LG’s advanced organic light-emitting diode (OLED) displays. The
chairs are both static and dynamic because of the brilliant flashes emitted
from the double-sided panels and portray a meditation on the blindingly fast
speed of modern day life. Visitors will be able to sit in the S.F chairs, experiencing at
the same time the
next-generation of display technology.
Future offers visitors
a feast for their senses and a taste of what the future holds by combining LG’s
cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design
techniques. One part of the exhibition conveys the story of hope for the future
through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of
science fiction. A total of seventeen S.F chairs
have been artfully ensconced with LG’s advanced organic light-emitting diode (OLED) displays. The
chairs are both static and dynamic because of the brilliant flashes emitted
from the double-sided panels and portray a meditation on the blindingly fast
speed of modern day life. Visitors will be able to sit in the S.F chairs, experiencing at
the same time the
next-generation of display technology.
Another
feature of the exhibition, Wall of the
Sun, is represented by a 16-meter-wide and 5-meter-tall structure, comprised
of nearly 30,000 individual OLED light modules, radically different from
traditional bulbs. The wall undulates gently, flashing inviting rays of light
and simulating the comfort and warmth felt on bright, sunny days. This
extraordinary installation offers a unique glimpse of how human-centric lighting
can transform space in the near future.
feature of the exhibition, Wall of the
Sun, is represented by a 16-meter-wide and 5-meter-tall structure, comprised
of nearly 30,000 individual OLED light modules, radically different from
traditional bulbs. The wall undulates gently, flashing inviting rays of light
and simulating the comfort and warmth felt on bright, sunny days. This
extraordinary installation offers a unique glimpse of how human-centric lighting
can transform space in the near future.
“This
collaboration was a great experience for me as well as a challenging
opportunity to create a work of art that has never been seen before,” said Tokujin
Yoshioka. “Through this large-scale installation and LG’s advanced technology,
I believe that people can rediscover their relationship with the natural world
in a more sensual way.”
collaboration was a great experience for me as well as a challenging
opportunity to create a work of art that has never been seen before,” said Tokujin
Yoshioka. “Through this large-scale installation and LG’s advanced technology,
I believe that people can rediscover their relationship with the natural world
in a more sensual way.”
“It
was a great experience working with Tokujin Yoshioka and witnessing the artistic
way he wove in LG’s technology into his ideas,” said Noh Chang-ho, head of
corporate design at LG Electronics. “LG’s design philosophy is to push the
boundaries of innovation while simultaneously empathizing and identifying with
the needs of individuals. This exhibition collaboration was a unique
opportunity to see a different interpretation of LG’s pursuit of innovation for
a better life.”
was a great experience working with Tokujin Yoshioka and witnessing the artistic
way he wove in LG’s technology into his ideas,” said Noh Chang-ho, head of
corporate design at LG Electronics. “LG’s design philosophy is to push the
boundaries of innovation while simultaneously empathizing and identifying with
the needs of individuals. This exhibition collaboration was a unique
opportunity to see a different interpretation of LG’s pursuit of innovation for
a better life.”
More
information is available at www.LGnewsroom.com/SF.
information is available at www.LGnewsroom.com/SF.
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