Qlik Rated #1 in Dresner Market Study for Location Intelligence Capabilities

Qlik Rated #1 in Dresner Market Study for Location Intelligence Capabilities

 

Fueled by recent acquisition of Idevio, Qlik GeoAnalytics provides powerful map visualizations and location-based analytics

Singapore, March 2 2017, – Qlik®, a
leader in visual analytics, today announced that it has been rated the top
Location Intelligence offering in the 2017 Location Intelligence Market
Study, part of the Wisdom of Crowds® series of research from Dresner
Advisory Services.  The Market Study examines the nature of location
intelligence, exploring user sentiment and perceptions, the nature of current
implementations, and plans for the future.  The report is available for
download from http://www.qlik.com/resource-library/dresner-2017-market-study.

According to the report, “With the growth in visualization and the
emergence of Internet of Things (IoT), location as a key dimension and maps as
a means of displaying and navigating insights have become increasingly
important.”  In addition, the majority of respondents have a high
estimation of the importance of location intelligence in 2017, with more than
half (63 percent) considering the topic to be “critically important” or “very
important.”  Among 30 topics evaluated in the study, location intelligence
is rated above big data and IoT as “hot” by survey respondents.

   

“We’re in the midst of a profound shift,” said Howard Dresner, founder
and Chief Research Officer, Dresner Advisory Services.  “The impact of
location intelligence is clear and organizations should be thinking about how
it can be exploited or expanded to improve customer relationships, markets,
assets, and more.  We congratulate Qlik on its leadership position.”

“Location intelligence is becoming mainstream and there’s a powerful
opportunity to take what’s unique and compelling about it and bring it to life
in an easy, fast, and flexible visual analytics platform,” said Anthony
Deighton, Qlik CTO and SVP of Products.  “Independent analysts and our
customers agree that the Qlik GeoAnalytics offering is unmatched in terms of
customer experience and overall capabilities.  We see ourselves as the
leader in this space and will continue to make bold moves in building a modern,
cloud-ready platform that can grow with customers on their analytics journey.”

Qlik GeoAnalytics: Answering the “Where” Question

Qlik GeoAnalytics™ not
only extends Qlik’s current mapping capabilities, but also moves its offerings
beyond visualization with support for a broad range of advanced geoanalytic use
cases.  Using technology that compresses and streams mapping data, both Qlik Sense® and QlikView® customers now have the ability
to expose hidden geographic relationships, offering greater insight, better
decisions, and higher ROI. 

Users can easily add maps to their apps with automatic geo-data lookup
to reveal crucial spatial information and then overlay them with different
visualizations in order to see the whole story in their data.  Users not
only can seamlessly drill down into information dense maps that contain
millions of points, but also use Qlik GeoAnalytics cloud-based service to
analyze geo-data in combination with non-geo data for use cases such as
determining potential store locations, understanding customer distribution of
sales by zip code, or calculating supply chain delivery times. 

With Qlik’s unique associative model, users can probe all of the
possible associations that exist in all of their data, including geospatial
context.  In addition, customers can:

·         Make better
location-related decisions. Many important organizational
decisions such as site selection, resource allocations, or delivery times
depend on location information.  Maps provide visual context that help
Qlik customers make correct, informed decisions involving location.

·         Improve
understanding.  With the ability to quickly show cartographic information, users
can gain insight into patterns not easily interpreted through tables or
charts.  Qlik can now also increase data relatability as the map paradigm
is a familiar environment to most users.

·         Increase
productivity. With the ability to instantly supplement location data such as
cities and countries with the necessary geo information, any Qlik user can now
add rich, interactive geo visualizations to their Qlik apps.  

Wisdom of Crowds® research is based on data collected on usage and
deployment trends, products, and vendors. Users in all roles and throughout all
industries contributed to provide a complete view of realities, plans, and
perceptions of the market.

About Dresner Advisory Services

Dresner Advisory Services
was formed by Howard Dresner, an independent analyst, author, lecturer, and
business adviser. Dresner Advisory Services, LLC focuses on creating and sharing
thought leadership for Business Intelligence (BI) and related areas.