LG LAUNCHES ASIA BUSINESS INNOVATION CENTRE IN SINGAPORE

LG LAUNCHES ASIA BUSINESS
INNOVATION CENTRE IN SINGAPORE

A comprehensive showcase of industry-leading

business-to-business digital signage solutions under
one roof

SINGAPORE, March
23, 2017 — LG Electronics (LG) is proud to announce the launch of its Asia Business
Innovation Centre which showcases a comprehensive range of digital signage
solutions. Business clients can now view LG’s vast array of cutting-edge
solutions and experience their salient features in person. With digital displays
permeating every sector, from hospitality to retail, transportation to government
and more, the centre aims to help businesses understand how they can use
innovative technologies to transform their information delivery strategies and
supercharge their customer engagement.

The following are
some of the key solutions that will be showcased at the centre.    

OLED Displays: The Future of
Digital Signage is Here

OLED
display technology is the market’s best-in-class solution right now. And LG is
the leader in this field. The OLED’s self-lighting pixels switch off completely
to reproduce absolute blacks with no light bleed, thus offering infinite
contrast. They promise accurate color reproduction to offer vivid display. With
just two layers and no backlight, OLED displays are incredibly lightweight and
thin. Their wide-viewing angles also deliver an awe-inspiring picture quality
across the entire screen.

OLED
Dual-View Signage for Seamless Playback

Featuring a slim design and versatility, LG’s 65-inch
one by four Dual-View Curved Tiling OLED
signage consists of eight connected double-sided, flexible OLED panels for
superior image rendering viewed from any angle. Each panel offers 4K Ultra High
Definition (UHD) image quality with 3,840 x 2,160 individual pixels while its
system on a chip and 128GB of internal memory work together to deliver perfect
UHD playback without the need for a separate computer or media player.

The Dual-View Flat OLED Signage (55EH5C) blends
pencil-thin design, artistic value and display functionality into one. It
boasts Full HD resolution, a brightness level of 400 cd/square meters as well
as an impressive bezel of 2mm. Thanks to its innovative slim design, it offers a
dual-view display which saves on space while optimally screening the contents.
It can also be suspended from the ceiling, deployed as a floor stand or mounted
on the wall.

Scalable
Video Walls for Creative Installations

With LG’s OLED Video Wall, businesses and
organizations can think of new ways to create spellbinding and interactive
experiences. At the centre, guests will get to see LG’s 65-inch OLED Video Wall
solutions. In particular, the 1×3 OLED Video Wall unit can be connected with
other units to create signs of various configurations. It is easy to install
and can be customized to create creative solutions that deliver impactful
experiences. Also, they are equipped with an image adjustment algorithm that
can adjust to objects located within the bezel boundary for a seamless viewing
experience.

OLED Signage Case Studies: A Myriad of Creative Display
Possibilities

South Korea’s Incheon International
Airport has tapped on LG’s OLED displays to redesign its passenger experience. Its
main terminal is adorned with massive structure walls that leave passengers in
awe. Each of the two displays composes of 140 55-inch curved OLED panels,
resulting in displays that stand at 13 meters in length and 8 meters in width.
The two curved displays feature a variety of content, such as brilliant
fireworks set against a night sky. And because every pixel in an OLED display
emits its own light, there is no need for heavy LED backlighting, making the
airport displays incredibly light and flexible that it allows them to hang from
the ceiling with minimal support.

Tourist destination N Seoul Tower has also set
the gold standard of visitor experience by utilizing LG’s digital signage
solutions. The beautiful entrance is a curved OLED tunnel, on which images of
Seoul are projected. Visitors then move on to the 14-meter OLED panorama, which
showcases the exquisite Gyeongbokgung Palace in different seasons. Another OLED
display in N Seoul Tower is the OLED Wave that is set on the ceiling, it comprises
of 120 curved OLED panels, achieving picture quality that is 30 times better
than UHD TV. Visitors also get to view artist Kathy Klein’s Danmala series via
the OLED Circle, which promises real blacks, life-like colors and uncompromised
image clarity that does justice to the artist’s beautiful mandala-inspired
motifs.  

With LG’s new OLED Video Walls, the newly constructed Lotte World Tower has managed to
elevate the visitor experience skyward. The highest building in Korea, the
venue recently installed 55-inch OLED Signage Wall in its two Sky Shuttles with
double layers, a total of 60 units installed. The walls and ceilings are all
fitted with the solutions, thus creating a thrilling and immersive virtual
reality environment. The videos depict the many tourist attractions in Seoul,
from Kyung Bok palace to the National Assembly of the
Republic of Korea and Jamsil Baseball Stadium. The surreal experience almost
feels as if one is journeying through all these places in just a matter of a
few minutes.   

LCD
Video Walls Push the Boundaries of Interactive Engagement  

LG’s 55-inch LCD screens with the world’s narrowest
even bezel will also be on display at the LG Asia Business Innovation Centre.
The solutions have a narrow bezel, which enables the overall video wall image
to resemble a single, complete display.

The Social Tree at Changi Airport is one
example of how LG’s LCD video walls can bring the fun to everyday customers. Towering
at 8.7-meter-high, 11.1-meter-wide larger-than-life installation sits at the
heart of Terminal One at the Central Piazza. Symbolizing the global connections
offered by the airport, the hi-tech installation composes of 64 47-inch digital
displays in the form of a cylindrical video wall and eight kiosks where
travelers can post images and also share photographs and videos via Facebook
and email. The design furthermore incorporates 100 bars that stretch up and
flex outwards, a tribute to Changi Airport’s international reach.

Suntec Singapore Convention and Exhibition
Centre has also left a lasting impression on its visitors with its mega LCD digital
wall. Affectionately called The Big Picture, the installation is touted by
Guinness World Records as the world’s largest high-definition video wall. Part
of the modern facade of the building, the video wall combines 664 LCD screens
and stands at more than three stories high and 60 meters wide, The Big Picture
serves as an iconic feature that showcases contents of Suntec Singapore’s
Convention and Exhibition Centre’s facilities, partners, events and
advertisers.

Other world-class
organizations have also tapped onto the concept of video walls to wow their
customers. The world’s leading brand in gaming, Razer, was the first global
deployment carried out by LG B2B Solutions in Asia. Display and experience
stores were installed with LG displays and SuperSignTM content
management software across Asia and North America to display marketing and
promotional contents – the biggest display being a 3 by 5 video wall at their
San Francisco branch outlet amongst other standalone screens.

LG’s
Ultra Stretch Digital Signage Enhances Return of Investment

Another brand that has managed to elevate the
customer experience is Lagardère’s The Fashion Gallery, Changi Airport. At the
entrance of the gallery sit expansive and unique displays that command the
attention of passersby: LG’s 86-inch Ultra Stretch digital solution (86BH5C).
This ultra-wide 58:9 bar-type widescreen signage delivers an immersive UHD
viewing experience in an extraordinary 3,840 x 600 format. Thanks to its
Picture-by-Picture feature, it can divide a screen into four parts, displaying
up to four separate types of video content simultaneously. The solution
utilizes LG Ultra Stretch Content Manager software for fast
and convenient customization of images and video content. With this software,
updating advertising messages and content is no longer a hassle, a feature that
is especially convenient in a fast-paced industry such as fashion.

Other than the Ultra Stretch, LG has in its arsenal
digital retail signage solutions that can enliven the customer experience while
improving return on investment. They boast the ability to screen
high-definition content such as dynamic Point of Purchase advertising, branding
videos, and interactive graphic interfaces. This instantly grabs customers’
attention to increase footfall, achieve impact, strengthen customer loyalty
with consistent branding messages and push conversion rates with engaging
product information and expanded assortment offerings.

Ultra HD, Ultra Impressive

Other industry-leading LCD digital signage
technologies will also be featured at LG Asia Business Innovation Centre. Think
big with the 98LS95A, an UHD Premium Large Display that is an alternative to
the traditional 2×2 video wall. It shares the same salient features as other
models, such as 86UH5C, 75UH5C, 65UH5C and 55UH5C. Expect flawless content
delivery on a large screen as well as nifty features such as Picture-by-Picture
or Picture-in-Picture which offers four divided split screens in landscape or
portrait formats. 

Unique LED Transparent Film: A First in the Market

Another unique technology at the centre
incorporates LED diodes in a transparent film that can be installed over
windows to expand installation options. Converting ordinary glass into stunning
digital signage, this LED film can offer eye-catching digital content and
information while interacting seamlessly with the surrounding environment.

Turn Visitors into Customers

Effective advertising messages deserve a
platform where they can shine, and LG’s standard signage is that platform. The
signage solutions’ high-performance System-on-Chips can execute several tasks
at the same time and guarantee smooth content playback. They boast
Picture-by-Picture and Picture-in-Picture features so brand owners can decide
the best layouts for their advertisements. The webOS platform also makes
content creation a cinch while LG’s software development kit makes content
development and management easy. Best of all, the content can be created,
distributed and controlled without a need for a dedicated computer or server,
so there is no need to hire a tech personnel just to maintain it. 

Reach
an Even Larger Audience with Outdoor Displays

Only the most durable installations are suited to
brave the outdoors. LG’s outdoor display solutions, from Open Frame Displays to
Window Facing and Enclosure solutions, check the criteria of superb
performance, 24/7 reliability and stunning visual image quality. Buoyed by
their anti-reflection coating, the solutions will encounter less interference
between reflected external light and back light. The conformal coating also
enhances circuit board reliability by safeguarding it against dust, iron
shavings, humidity and weather conditions.

LG’s Open Frame Displays can be deployed in
airports as billboards to pique the interest of incoming tourists. Features
such as smart brightness control help to save power whenever necessary, and
real-time remote monitoring allows businesses to rectify any error quickly
without losing engagement. LG’s Window Facing solutions are also a perfect
choice for in-window environments. Its noise level is under 25dB, making it
even quieter than a recording studio. It is able to operate even in high
temperatures, and also offers excellent energy-efficiency and cost
savings.       

Achieve
that Personal Touch with LG’s Touch Screen Displays 

Customer and guest engagement can also be improved
by directly involving them in the experience. LG’s wide range of touch screen
display solutions is designed to bring brand messages to audiences in a variety
of creative ways. The 84TR3B and KT-T751, for example, boast a 10-point
multi-touch experience: they can recognize up to 10 simultaneous touches
without needing a separate pen. This means more customers, family members or
friends can get in on the action at any one time. Equipped with a no-ghosting
technology, the solutions allow audiences to write, draw and express their
ideas in a seamless manner. This tactile experience is personal, and a surefire
way for audiences to better remember a business’s branding message and
products.

Redefining Hospitality

Buoyed by LG’s holistic hospitality solution
comprising of commercial-grade LCD, touch screens, and stretch screens, hotels
can now make a strong first impression and design a five-star guest experience.
These solutions can be used for digital way-finding, information dissemination,
menu boards and dynamic advertising purposes.

Charlotte Marriott City Center, United States
of America, is an example of a hotel that has reaped benefits by tapping on
LG’s solutions. Understanding that hotel guests not only utilize TVs for
entertainment but also at times for communication purposes, the TV was
recognised as a key communication tool to provide hotel-related information and
amenities. By installing LG OLED TVs and monitors in its M Club Lounge, the
hotel has created a collaborative space where guests can work and seek
entertainment.

Its unique communal guest space also boasts innovative
video walls with ultra-slim bezels that transform the typical hotel gym into an
interactive center.