Fitbit Introduces Alta HR, the World’s Slimmest
Fitness Wristband with Continuous Heart Rate, to Reach Your Health Goals in
Style
Fitness Wristband with Continuous Heart Rate, to Reach Your Health Goals in
Style
Fitbit announces
Sleep Stages, powered by PurePulse heart rate technology, to analyse light,
deep and REM sleep, and Sleep Insights to provide guidance to help improve your
sleep; developed with a panel of leading sleep experts from Johns Hopkins
University, Stanford University and the University of Arizona
Sleep Stages, powered by PurePulse heart rate technology, to analyse light,
deep and REM sleep, and Sleep Insights to provide guidance to help improve your
sleep; developed with a panel of leading sleep experts from Johns Hopkins
University, Stanford University and the University of Arizona
SINGAPORE
– March 7, 2017 – Fitbit (NYSE: FIT), the leader in
the connected health and fitness market, today introduced Fitbit Alta HR™ and new advances in sleep tracking,
giving you actionable insights and guidance in the Fitbit® app to make more
informed decisions about your health and stay motivated to reach your wellness
goals in style.
– March 7, 2017 – Fitbit (NYSE: FIT), the leader in
the connected health and fitness market, today introduced Fitbit Alta HR™ and new advances in sleep tracking,
giving you actionable insights and guidance in the Fitbit® app to make more
informed decisions about your health and stay motivated to reach your wellness
goals in style.
• Fitbit
Alta HR is the world’s slimmest wrist-based, continuous heart rate
tracking device combining the benefits of PurePulse® heart rate technology,
automatic exercise recognition, sleep tracking, battery life of up to seven
days and smart notifications in a slim, versatile design that is easily customised
to fit your style. Alta HR is available today for presale, with retail
availability in April.
Alta HR is the world’s slimmest wrist-based, continuous heart rate
tracking device combining the benefits of PurePulse® heart rate technology,
automatic exercise recognition, sleep tracking, battery life of up to seven
days and smart notifications in a slim, versatile design that is easily customised
to fit your style. Alta HR is available today for presale, with retail
availability in April.
• Sleep
Stages utilises heart rate variability to estimate the amount of
time you spend in light, deep and REM sleep, as well as time awake each night,
to better understand your sleep quality.
Stages utilises heart rate variability to estimate the amount of
time you spend in light, deep and REM sleep, as well as time awake each night,
to better understand your sleep quality.
• Sleep
Insights uses the whole of your Fitbit data to provide personalised
guidance on how to improve your sleep for better overall health.
Insights uses the whole of your Fitbit data to provide personalised
guidance on how to improve your sleep for better overall health.
“Alta
HR and these powerful new sleep features demonstrate our continued focus on
evolving our innovative technology to deliver deeper, more actionable insights
to help our users improve their health,” said James Park, co-founder and CEO of
Fitbit. “The miniaturisation of our PurePulse heart rate technology opens up
exciting opportunities for future generations of devices and new form factors.
Our advances in sleep will provide millions of users around the globe
accessibility to invaluable insights that previously could be obtained only
through expensive lab tests.”
HR and these powerful new sleep features demonstrate our continued focus on
evolving our innovative technology to deliver deeper, more actionable insights
to help our users improve their health,” said James Park, co-founder and CEO of
Fitbit. “The miniaturisation of our PurePulse heart rate technology opens up
exciting opportunities for future generations of devices and new form factors.
Our advances in sleep will provide millions of users around the globe
accessibility to invaluable insights that previously could be obtained only
through expensive lab tests.”
Heart
Rate and Style in a Sleek Design
Rate and Style in a Sleek Design
Fitbit
was able to bring PurePulse, the feature requested most by
Fitbit Alta™ users, to Alta HR by developing a one-of-a-kind chip that reduced
the size and number of components needed, achieving a 25% slimmer design than
Fitbit Charge 2™. The result is a stylish device that offers all-day,
continuous heart rate tracking, making it easier for you to make more informed
decisions about your health:
was able to bring PurePulse, the feature requested most by
Fitbit Alta™ users, to Alta HR by developing a one-of-a-kind chip that reduced
the size and number of components needed, achieving a 25% slimmer design than
Fitbit Charge 2™. The result is a stylish device that offers all-day,
continuous heart rate tracking, making it easier for you to make more informed
decisions about your health:
• Better
measure calorie burn all day, including during non-step based
exercise like yoga and spinning, to help you stay on track toward your health
and weight goals by tracking calories in versus burned.
measure calorie burn all day, including during non-step based
exercise like yoga and spinning, to help you stay on track toward your health
and weight goals by tracking calories in versus burned.
• See real-time
heart zones on your wrist and exercise summaries in the Fitbit app to
work out at the right intensity for your health and fitness goals.
heart zones on your wrist and exercise summaries in the Fitbit app to
work out at the right intensity for your health and fitness goals.
• View
resting heart rate on-device and trends in the Fitbit app, and
compare it to your activity to see how consistent exercise can improve your
heart health over time.[i] A decrease in
resting heart rate is a key indicator of cardiovascular health; changes up or
down may indicate illness or other issues.[ii]
resting heart rate on-device and trends in the Fitbit app, and
compare it to your activity to see how consistent exercise can improve your
heart health over time.[i] A decrease in
resting heart rate is a key indicator of cardiovascular health; changes up or
down may indicate illness or other issues.[ii]
Smart,
Insightful, Automatic Sleep Tracking to Help You Sleep Better
Insightful, Automatic Sleep Tracking to Help You Sleep Better
Fitbit
is also introducing two dynamic sleep tools – Sleep Stages and Sleep
Insights – that provide deeper insight into your sleep quality and
guidance on how to improve, building on its popular sleep features that have
empowered millions of people to track their sleep since 2012. Along with diet
and exercise, sleep is a key factor in overall health, but most people have
very little insight into it. Good sleep plays a critical role in your health
and overall wellbeing, from protecting against cardiovascular disease, diabetes
and obesity, to boosting neurocognitive functions, mental health and longevity.[iii]
is also introducing two dynamic sleep tools – Sleep Stages and Sleep
Insights – that provide deeper insight into your sleep quality and
guidance on how to improve, building on its popular sleep features that have
empowered millions of people to track their sleep since 2012. Along with diet
and exercise, sleep is a key factor in overall health, but most people have
very little insight into it. Good sleep plays a critical role in your health
and overall wellbeing, from protecting against cardiovascular disease, diabetes
and obesity, to boosting neurocognitive functions, mental health and longevity.[iii]
Sleep
Stages, powered by PurePulse, uses accelerometer data and heart rate
variability (the changes in time between beats), plus Fitbit’s proven algorithms
to more accurately estimate how long you spend in light, deep and REM sleep
stages, as well as time awake, each night:
Stages, powered by PurePulse, uses accelerometer data and heart rate
variability (the changes in time between beats), plus Fitbit’s proven algorithms
to more accurately estimate how long you spend in light, deep and REM sleep
stages, as well as time awake, each night:
• Light
Sleep (including sleep stages N1 and N2) occurs throughout the night
and is important for memory, learning and letting your body recover from the
day; for most people that’s 50-60% of your night.[iv]
Sleep (including sleep stages N1 and N2) occurs throughout the night
and is important for memory, learning and letting your body recover from the
day; for most people that’s 50-60% of your night.[iv]
• Deep
Sleep (sleep stage N3) promotes a healthy immune system and
muscle growth and repair; for most people that’s 10-25% of your night
(depending on your age).[v]
Sleep (sleep stage N3) promotes a healthy immune system and
muscle growth and repair; for most people that’s 10-25% of your night
(depending on your age).[v]
• REM
Sleep is when most dreaming occurs and is important for mental
recovery and memory formation; for most people that’s 20-25% of your night.[vi] Most REM sleep
comes at the end of the night, and is often the stage to be cut short when your
sleep duration decreases.
Sleep is when most dreaming occurs and is important for mental
recovery and memory formation; for most people that’s 20-25% of your night.[vi] Most REM sleep
comes at the end of the night, and is often the stage to be cut short when your
sleep duration decreases.
Everyone’s
sleep cycle is different, but by better knowing your sleep quality and
patterns, and realising the impact they have on your day, you can make
lifestyle changes that can help improve your sleep over time – such as diet,
exercise, winding down before bed and keeping a consistent sleep schedule. For
example, if you wake up feeling exhausted each morning, despite seemingly
getting enough sleep, you may not be getting sufficient deep sleep.
sleep cycle is different, but by better knowing your sleep quality and
patterns, and realising the impact they have on your day, you can make
lifestyle changes that can help improve your sleep over time – such as diet,
exercise, winding down before bed and keeping a consistent sleep schedule. For
example, if you wake up feeling exhausted each morning, despite seemingly
getting enough sleep, you may not be getting sufficient deep sleep.
Tracking
sleep patterns could also help identify variations that can be indicative of
other issues. For example, it has been shown that irregularities in sleep
patterns could be a sign of a sleep condition that should be discussed with a
doctor.[viii]
sleep patterns could also help identify variations that can be indicative of
other issues. For example, it has been shown that irregularities in sleep
patterns could be a sign of a sleep condition that should be discussed with a
doctor.[viii]
“From
helping maintain a healthy immune system, to preserving your cognitive
functions and managing a healthy weight, your sleep – or lack of – plays a
critical role,” said Dr. Allison Siebern, Stanford University and Fitbit Advisory
Panel Sleep Expert. “Fitbit’s new sleep features use a scientific-based
approach to show your sleep patterns over time, and provide you with validated,
actionable guidance to help you make changes in your daily routine to achieve
greater quality sleep – and in turn improve your overall health. Given the
comfort and accessibility of this product, it’s one of the most valuable and
useful sleep tracking solutions available to consumers outside of a sleep lab.”
helping maintain a healthy immune system, to preserving your cognitive
functions and managing a healthy weight, your sleep – or lack of – plays a
critical role,” said Dr. Allison Siebern, Stanford University and Fitbit Advisory
Panel Sleep Expert. “Fitbit’s new sleep features use a scientific-based
approach to show your sleep patterns over time, and provide you with validated,
actionable guidance to help you make changes in your daily routine to achieve
greater quality sleep – and in turn improve your overall health. Given the
comfort and accessibility of this product, it’s one of the most valuable and
useful sleep tracking solutions available to consumers outside of a sleep lab.”
Developed
with Fitbit’s panel of sleep experts over the last two years, Sleep Stages
makes information previously only accessible through a sleep lab accessible to
millions of consumers, while Sleep Insights offers personalised guidance to
help improve your sleep. The panel brings a wealth of academic expertise across
a variety of sleep-related areas, including health, chronic disease and
insomnia:
with Fitbit’s panel of sleep experts over the last two years, Sleep Stages
makes information previously only accessible through a sleep lab accessible to
millions of consumers, while Sleep Insights offers personalised guidance to
help improve your sleep. The panel brings a wealth of academic expertise across
a variety of sleep-related areas, including health, chronic disease and
insomnia:
• Dr. Michael Grandner,
director, Sleep and Health Research Program at the University of Arizona;
director, Sleep and Health Research Program at the University of Arizona;
• Dr. Allison Siebern,
Standford University and Fitbit Advisory Panel Sleep Expert; and
Standford University and Fitbit Advisory Panel Sleep Expert; and
• Dr. Michael T. Smith, Jr.,
professor of Psychiatry, Neurology and Nursing, Johns Hopkins
University School of Medicine.
professor of Psychiatry, Neurology and Nursing, Johns Hopkins
University School of Medicine.
Fitbit
conducted rigorous testing of the ability of its devices, including Alta
HR, to estimate sleep stages in adults. These results validating Fitbit’s new
Sleep Stages feature have been accepted for presentation at SLEEP 2017,
the leading meeting for sleep scientists and clinicians.
conducted rigorous testing of the ability of its devices, including Alta
HR, to estimate sleep stages in adults. These results validating Fitbit’s new
Sleep Stages feature have been accepted for presentation at SLEEP 2017,
the leading meeting for sleep scientists and clinicians.
Sleep
Insights – using Fitbit data gained from over 3 billion nights of logged
sleep,[ix] which is
equivalent to 2.5 million years, Fitbit is uniquely positioned to deliver
powerful sleep insights that provide actionable guidance and coaching to help
you improve the quality of your sleep and, in turn, your overall health. Some
examples include:
Insights – using Fitbit data gained from over 3 billion nights of logged
sleep,[ix] which is
equivalent to 2.5 million years, Fitbit is uniquely positioned to deliver
powerful sleep insights that provide actionable guidance and coaching to help
you improve the quality of your sleep and, in turn, your overall health. Some
examples include:
• Understand
the connections between your sleep, exercise, diet, weight and heart rate:
the connections between your sleep, exercise, diet, weight and heart rate:
o “There
seems to be a strong correlation between your sleep and your runs. The last 10
weeknight logs show that you had 20 mins more restful sleep on days you ran vs.
days you didn’t.”
seems to be a strong correlation between your sleep and your runs. The last 10
weeknight logs show that you had 20 mins more restful sleep on days you ran vs.
days you didn’t.”
o “A
lack of sleep can increase your hunger hormones. So if you’re looking to lose
weight, make sure you’re logging enough ZZZs.”[x]
lack of sleep can increase your hunger hormones. So if you’re looking to lose
weight, make sure you’re logging enough ZZZs.”[x]
• Receive
personalised guidance and insights based on your Fitbit data to
help you stick to an ideal schedule and get the best sleep quality:
personalised guidance and insights based on your Fitbit data to
help you stick to an ideal schedule and get the best sleep quality:
o “You
slept an average of 9hrs 30min this weekend, which is substantially higher than
your weekday sleep duration of 5hrs 40min. That swing may be a sign that you’re
not getting enough sleep during the week.”
slept an average of 9hrs 30min this weekend, which is substantially higher than
your weekday sleep duration of 5hrs 40min. That swing may be a sign that you’re
not getting enough sleep during the week.”
o “Great
job going to bed at a consistent time during the week. Being consistent means
going to bed within a 30-minute time window every day of the week. People with
a consistent bedtime like yourself get up to 40 minutes more sleep per night
than those with low sleep consistency.”
job going to bed at a consistent time during the week. Being consistent means
going to bed within a 30-minute time window every day of the week. People with
a consistent bedtime like yourself get up to 40 minutes more sleep per night
than those with low sleep consistency.”
Stay
Motivated, On Track and Connected
Motivated, On Track and Connected
In
addition to the advanced health and fitness tracking experience PurePulse
brings to Alta HR, popular features and notifications keep you connected and
motivated to reach your goals:
addition to the advanced health and fitness tracking experience PurePulse
brings to Alta HR, popular features and notifications keep you connected and
motivated to reach your goals:
• All
day, automatic tracking of your most important stats
(heart rate, steps, distance, calorie burn, active minutes) day and night,
powered by battery life of up to seven days.[xi]
day, automatic tracking of your most important stats
(heart rate, steps, distance, calorie burn, active minutes) day and night,
powered by battery life of up to seven days.[xi]
• SmartTrack™
automatic exercise tracking records activities
like walking, running, cycling, elliptical, sports and aerobic workouts in
the Fitbit app, giving you credit toward your weekly exercise goals.
automatic exercise tracking records activities
like walking, running, cycling, elliptical, sports and aerobic workouts in
the Fitbit app, giving you credit toward your weekly exercise goals.
• Reminders
to Move help you stay active throughout the day, and reducing
sedentary time can play a significant role
in the prevention of diabetes, obesity and cardiovascular disease.[xii]
to Move help you stay active throughout the day, and reducing
sedentary time can play a significant role
in the prevention of diabetes, obesity and cardiovascular disease.[xii]
• Connect
with one of the largest social fitness networks in the world through
the new Community tab in the Fitbit app to find support and inspiration on your
path to better health and fitness.
with one of the largest social fitness networks in the world through
the new Community tab in the Fitbit app to find support and inspiration on your
path to better health and fitness.
“For
me, a big part of staying healthy and active is understanding how the things I
do every day – like hiking with my dogs, hitting a dance class and how well I
sleep – impact my overall health and fitness goals,” said Julianne Hough,
Fitbit Ambassador, actress and dancer. “I love that Alta HR is so stylish, I
can wear it with any outfit no matter what I’m doing so I stay motivated and on
track.”
me, a big part of staying healthy and active is understanding how the things I
do every day – like hiking with my dogs, hitting a dance class and how well I
sleep – impact my overall health and fitness goals,” said Julianne Hough,
Fitbit Ambassador, actress and dancer. “I love that Alta HR is so stylish, I
can wear it with any outfit no matter what I’m doing so I stay motivated and on
track.”
Reflect
Your Personal Style
Your Personal Style
Whether
you’re going to a workout or a night out, the slim design and distinctive Alta
HR tracker will give you the information you need while transforming to fit your look with
a variety of accessories that fit Alta and Alta HR devices.[xiv]
you’re going to a workout or a night out, the slim design and distinctive Alta
HR tracker will give you the information you need while transforming to fit your look with
a variety of accessories that fit Alta and Alta HR devices.[xiv]
• Classic
trackers with black, blue gray, fuchsia or coral classic fitness
wristbands and matching aluminum buckle.
trackers with black, blue gray, fuchsia or coral classic fitness
wristbands and matching aluminum buckle.
• Special
Edition trackers in soft pink classic band
with 22k rose gold plated tracker and black classic band with matte gunmetal
tracker.
Edition trackers in soft pink classic band
with 22k rose gold plated tracker and black classic band with matte gunmetal
tracker.
• Luxe
leather collection in brown, indigo and lavender
with matching buckle.
leather collection in brown, indigo and lavender
with matching buckle.
Pricing
& Availability
& Availability
In
early April 2017, Alta HR will be available for S$248 in Singapore’s stores,
including major retailers such as Best Denki, Challenger, Courts, Harvey
Norman, Metro, Robinsons and Tangs.
early April 2017, Alta HR will be available for S$248 in Singapore’s stores,
including major retailers such as Best Denki, Challenger, Courts, Harvey
Norman, Metro, Robinsons and Tangs.
• Special
Edition Alta HR in Gun Metal or Rose Gold, S$298.
Edition Alta HR in Gun Metal or Rose Gold, S$298.
• Classic
fitness bands, S$49.90; Luxe Leather bands, S$99.90; and Luxe Metal Bracelet,
S$149.[xvii]
fitness bands, S$49.90; Luxe Leather bands, S$99.90; and Luxe Metal Bracelet,
S$149.[xvii]
Sleep
Stages and Sleep Insights will be available globally in
Spring 2017:
Stages and Sleep Insights will be available globally in
Spring 2017:
• Sleep
Stages will work with Alta HR, Blaze and Charge 2 devices via the Fitbit app on
Android, iOS and Windows, and on Fitbit.com in the online dashboard.
Stages will work with Alta HR, Blaze and Charge 2 devices via the Fitbit app on
Android, iOS and Windows, and on Fitbit.com in the online dashboard.
• Sleep
Insights will be available with all Fitbit devices that track sleep via the
Fitbit app.
Insights will be available with all Fitbit devices that track sleep via the
Fitbit app.
[i] To view resting heart rate on-device, you can customise the display settings in the Fitbit app.
[ii] American Heart Association, http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx and The Canadian Journal of Cardiology, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/.
[iii] Institute of Medicine, Committee on Sleep Medicine and Research. Sleep disorders and sleep deprivation: An unmet public health problem. Washington: National Academies Press, 2006, http://www.ncbi.nlm.nih.gov/pubmed/20669438.
[iv] Sleep, November 2004, https://www.ncbi.nlm.nih.gov/pubmed/15586779; and Sleep, December 1996. https://www.ncbi.nlm.nih.gov/pubmed/9085516.
[v] Sleep, November 2004, https://www.ncbi.nlm.nih.gov/pubmed/15586779; and Medicine & Science in Sports & Exercise, May 1997, https://www.ncbi.nlm.nih.gov/pubmed/9140908.
[vi] Sleep, November 2004, https://www.ncbi.nlm.nih.gov/pubmed/15586779; Physiological Reviews, April 2013, https://www.ncbi.nlm.nih.gov/pubmed/23589831; and Cerebral Cortex, January 2011, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3000566/.
[vii] Journal of Clinical Sleep Medicine, April 2007, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2564772/.
[viii] Journal of Clinical Sleep Medicine, February 2014, https://www.ncbi.nlm.nih.gov/pubmed/24533001.
[ix] Based on Fitbit data using automatic sleep tracking on Fitbit devices since January 1, 2015.
[x] Endocrine Development. March 2011, https://www.ncbi.nlm.nih.gov/pubmed/19955752.
[xi] Battery life on one charge varies based on usage.
[xii] Diabetologia, April 2013, https://www.ncbi.nlm.nih.gov/pubmed/22890825.
[xiii] When your phone is nearby.
[xiv] All Alta HR accessories are compatible with Fitbit Alta, and Fitbit Alta accessories are compatible with Fitbit Alta HR. However, Alta HR classic bands are designed specifically for heart rate tracking. Loose-fitting accessories like the metal bracelet may cause variations in your activity and heart rate stats.
[xv] Loose-fitting accessories like the metal bracelet may cause variations in your activity and heart rate stats.
[xvi] Loose-fitting accessories may cause variations in your activity and heart rate stats.
[xvii] Tracker sold separately.
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