LG BREAKS NEW GROUND WITH 2017 SUPER UHD TV LINEUP FEATURING NANO CELL TECHNOLOGY

LG BREAKS NEW GROUND WITH 2017 SUPER UHD TV

LINEUP FEATURING NANO CELL TECHNOLOGY

Combining Stunning Color, Active HDR with Dolby Vision and Minimalistic
Design, LG’s 2017 Offerings Set New
Standards for High-End UHD TVs

LAS VEGAS, January 2, 2017 — Employing the most advanced
color-enhancing LCD panel technology to date, LG Electronics’ SUPER UHD TVs
(models SJ9500, SJ8500 and SJ8000) featuring Nano Cell technology are expected
to take LCD TV viewing to a whole new level at CES 2017 opening this week in
Las Vegas.

The
third generation LG SUPER UHD TV lineup featuring Nano Cell technology will
render the most realistic images possible, creating highly nuanced, accurate
colors while enabling wider viewing angles. All of LG’s SUPER UHD TV models
offer Active HDR with Dolby Vision allowing for multiple HDR formats, granting
users access to the full spectrum of high-quality HDR content. And with the
latest version of LG’s intuitive webOS smart TV platform, powerful audio
capabilities coupled with the thin, aesthetically pleasing design of every LG
SUPER UHD TV model, customers will have no trouble finding the perfect TV model
to fit their needs and expectations.

Nano Cell LCD displays offer a technological
advantage by employing uniformly-sized particles approximately one nanometer in
diameter to create more subtle, accurate colors that can be viewed from wider
angles than other TVs, including Quantum Dot displays. Ideal for large,
high-resolution TVs, LG SUPER UHD TVs with Nano Cell deliver consistent colors
at wider viewing angles with virtually no color difference for viewers seated
directly in front of the screen and those watching from a 60 degree angle.

Nano Cell achieves such impressive results by
absorbing surplus light wavelengths, enhancing the purity of the colors
displayed on the screen. These light absorbing capabilities allow LG’s new LCD
displays to filter distinct colors with much greater precision, rendering each
color exactly as it was intended by the original content producer. For example,
the color green on conventional TVs can blend with other color wavelengths –
such as yellow or blue – causing the color to fade and take on yellowish or cyan
hues. LG Nano Cell dramatically reduces instances of color fading, image
instability and other color degradation issues. Nano Cell technology also reduces
on-screen light glow to maintain high picture quality even when the screen is
surrounded by intense ambient lighting.

Recognizing the excellent picture quality of
LG’s Nano Cell SUPER UHD TVs, Technicolor, Hollywood’s expert in image and color, is partnering with LG to deliver TV image
quality that conveys the artistic intentions of cinematic producers. Home movie lovers will benefit from
Technicolor’s 100 years of experience in developing and implementing advanced
color technologies through Technicolor Expert Mode, designed to deliver the
most accurate colors possible in LG’s SUPER UHD TVs. The partnership
builds upon the already impressive color reproduction technologies of LG’s 4K TVs
to deliver the most vivid colors consistent with Technicolor’s high standards
which have been adopted by the majority of Hollywood studios.

Furthermore,
LG’s new Nano Cell TVs use improved ULTRA Luminance technology to deliver
brighter, crisper image highlights. The new lineup also supports a variety of
HDR formats, including Dolby Vision™, HDR10 and Hybrid Log Gamma, or HLG. This
versatility is compounded by the new HDR Effect feature which raises image
quality for SDR content. With the HDR Effect feature, SDR images are processed
frame-by-frame to improve brightness in specific areas, enhance contrast ratios
and render more precise images.

With
support for BT.2020 and the ability to render over one billion possible colors,
every new LG SUPER UHD TV is equipped with Active HDR and Dolby Vision, allowing
for display of next generation HDR content that has been designed to render
brighter scenes and greater shadow detail. Active HDR allows the TV to process
the HDR picture frame-by-frame and inserts dynamic data where needed. This
process allows the TV to offer the best picture to the viewers, whether the
original HDR content contains dynamic, static or no metadata at all.

The implementation of the latest webOS
Smart TV platform helps make LG’s entire lineup of premium TVs incredibly
user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when
using the improved Magic Remote and the
new Magic Link feature. Viewers
can instantly access their favorite services such as Netflix and Amazon by
pressing a single button on the remote, tapping into a wide variety of entertaining
4K programming. The new Magic Link button provides a quick
gateway for finding favorite
content and accessing information about
the actors and characters on screen. And with the enhanced Magic Zoom, viewers can
enlarge and record any part of the screen they wish to see close up. Connecting
the TV to a mobile phone or PC with a USB cable allows one to enjoy eye-popping
360-degree VR content. Using Magic Remote, viewers can move the scene in any
direction or zoom in and out using the scroll wheel to view more or less
details.

LG
SUPER UHD TVs feature the stunning Ultra Slim design with the unique
crescent-shaped stand, which gives the 55-inch SJ9500 – only 6.9mm at its
thinnest point – the illusion of floating in the air. Whether on top of a TV
stand, a part of an entertainment center or mounted on the wall, the beautiful
LG SUPER UHD TV will enhance just about any home.

“Our 2017 SUPER
UHD TV lineup with LG’s proprietary Nano Cell technology is a breakthrough in
display technology that advances the LCD TV viewing experience to a level
unlike any other,” said Brian Kwon, president of the LG Home Entertainment
Company. “Nano Cell is another example of how LG is innovating and pushing the
boundaries of display technology to meet the evolving needs of our customers..”