Salesforce Empowers Customer Trailblazers With the Next Generation of the Salesforce Customer Success Platform

SINGAPORE—DREAMFORCE 2016—October 5, 2016— Salesforce (NYSE: CRM), the Customer Success
Platform and world’s #1 CRM company, today kicked off Dreamforce 2016 and
introduced the next generation of its Customer Success Platform. With eight
clouds that span sales, service, marketing, commerce, communities, analytics,
IoT and app development, all on a single trusted cloud platform, Salesforce is
transforming the relationships companies have with their customers. And today,
the company is creating a new path forward for customers with breakthrough
innovations such as Quip to supercharge productivity; Salesforce Einstein to
make every customer interaction smarter; and advancements in the Salesforce1
Mobile App, Salesforce Platform and IoT Cloud.

“At Dreamforce, Salesforce is unveiling
unprecedented innovation that is paving the path forward for our Customer
Trailblazers,” said Alex Dayon, President and Chief Product Officer,
Salesforce. “By delivering new levels of intelligence, speed, mobility,
productivity and connectivity across the Salesforce Customer Success Platform,
we’re empowering companies to get closer to their customers and achieve
entirely new levels of success.”

Quip extends the power of Salesforce with a
next-generation productivity solution designed for teams, empowering everyone
to collaborate more effectively, work smarter and supercharge their
productivity, all without email. Quip combines documents, spreadsheets, task
lists and team chat in one seamless experience known as a “living document.”
Built with a mobile-first strategy, teams can collaborate around customers from
anywhere using capabilities such as live editing, notifications, comments and
chat. Today, Salesforce is announcing:

·         Sign-In with Salesforce allows Salesforce users to sign-up and
log into Quip with their existing Salesforce credentials.

·         Quip Lightning Component will enable teams to link, access and
create Quip documents, spreadsheets and task lists directly from within
Salesforce, allowing users to find and collaborate on living documents within
the context of their businesses. For example, a sales rep will be able to
quickly create a task list within an opportunity record to make sure the team
is aligned on the final steps necessary to close the deal. In addition, because
Lightning Components can be used within any custom app, admins and developers
will be able to extend Quip’s productivity benefits directly into the heart of
any app.

·         Salesforce Rich Mentions will empower users to display Salesforce
data and account records as rich mentions in Quip documents. Because mentions
will automatically update as they change in Salesforce, sales, service and
marketing teams can improve collaboration and boost productivity. For example,
a Quip living document that serves as the weekly meeting agenda for a regional
sales team can include the latest Salesforce data on closed deals and open
opportunities.

With more than 1.5 million mobile monthly
active users, Salesforce puts the power of CRM right in the palm of
every customer’s hands, enabling everyone to run their businesses
from their phones. Salesforce1 brings together all the functionality of Salesforce—CRM
data and business processes, Chatter, custom apps, partner apps and
more—into a unified modern mobile experience. No matter where they are, Salesforce
users can instantly access and update Salesforce, collaborate with colleagues,
get real-time updates, manage calendars and deliver dynamic dashboards and
reports. New innovations in the Salesforce1 Mobile App announced today include:

·         My Salesforce1 will make it easy for Salesforce
customers to brand their Salesforce1 apps, and list them
independently in mobile app stores. By bringing their unique
look-and-feel into the mobile app experience, customers will be able to
accelerate adoption and extend the power of Salesforce1 to more employees and
use cases, making it the go-to mobile business app for any company.

·         Salesforce1 Forecasting will give sales leaders a top-down view
of their businesses, making it easy for them to manage their forecasts
on-the-go. Executives and sales managers will be able to view and sort by forecast
category to see how their teams are performing against quotas in real time,
from any device.

Salesforce Einstein will embed artificial
intelligence in the Salesforce Platform, making Salesforce the
world’s smartest CRM. Einstein will empower every Salesforce user to get
closer to their customers, automatically discovering relevant insights,
predicting future behaviour, proactively recommending best next
actions and even automating tasks. With advanced AI capabilities
for sales, service, marketing, commerce and more,Einstein will act as
everyone’s very own data scientist.

·         Einstein can leverage the data in Salesforce—customer data; activity data from Chatter,
email, calendar and ecommerce; social data streams such as tweets and images;
and even IoT signals—from participating customers to train predictive models.

·         AI predictive models can be customized automatically for
individual customers. These models learn, self-tune and get smarter based on
every relevant interaction and additional piece of data.

·         Everyone will be able to build AI-powered apps with the tools that millions of
developers already use every day. With a few clicks, admins will be able to
include Einstein-powered fields in any object, page layout or workflow, making
every business process smarter. And data scientists and coders will be able to
leverage Predictive Vision and Sentiment Services to train deep learning models
to recognize and classify images and sentiment in text.

The Salesforce Platform is the world’s most
trusted cloud platform for building enterprise apps—powering Salesforce’s own
CRM apps, 3,000+ partner-built apps and more than 5.5 million custom apps built
by customers. By combining customer data and business logic with modern tools
and frameworks, companies can leverage the Salesforce Platform and Lightning Design System to build apps
quickly. And with the introduction of Salesforce Lightning—a modern framework
that combines an intuitive user experience, component-based builder and
thriving ecosystem—companies can move even faster. More than 100,000 customers
have already deployed Lightning and are using the1,000+ Lightning Components
from the Salesforce ecosystem to customize their experiences. New innovations
in Salesforce Lightning will include:

·         Lightning Bolt, a new framework within the Salesforce
Platform, accelerates any company’s ability to turbocharge the creation of a
new community, next generation portal or customer-facing website that
seamlessly integrates with Salesforce CRM in a fraction of the time and with
far less investment than previously required. More than 10 partners, including
Cognizant, Deloitte and PwC, have already built new Lightning Bolt solutions
for industry specific communities, portals and more, including B2B e-commerce for
manufacturing, PRM for high tech and franchise management for retail.

·         Enhanced Productivity Features, including a new horizontal navigation bar
and redesigned App Launcher make it easier to toggle between apps; and
adaptive, live search makes Salesforce more intuitive.

IoT Cloud empowers businesses to connect data
from the Internet of Things to records in Salesforce, enriching it with context
and making customer data actionable. Today, companies such as Emerson and KUKA
are using Salesforce IoT Cloud, powered by Thunder—a massively scalable, modern
data processing engine—to ingest billions of events from connected devices and
trigger personalized engagements with customers. New innovations in IoT Cloud
will include:

·         New IoT Profiles will bring together critical data
sources in real-time, including streaming event data from connected devices and
contextual data from Salesforce, such as service history or open opportunities.
When combined, companies can create rules that trigger meaningful customer
experiences. For example, streaming data from a robot on a factory floor will
be able to send an alert indicating a robot’s arm is out of position. Combining
this data with service level agreement information in Salesforce, the robot
manufacturer can decide whether to dispatch an agent immediately or schedule
maintenance at a later date.

·         New IoT Traffic Monitor will provide a real-time dashboard that
empowers businesses to visualize the state of connected devices in relation to
the customer experience. For example, a solar company will be able to visualize
the various states of solar panels—from unregistered to installed to wattage
generated—to validate that panels have been installed correctly or fix issues
before a customer even knows there is a problem.

“We believe that all products should be
connectable and that the information generated by every one of our
products can be leveraged to serve our customers better,” said Hervé
Coureil, CIO at Schneider Electric. “With the convergence of IoT, big data, analytics
and artificial intelligence, there’s a huge opportunity for us to close the
loop between products, the information they’re generating and
customer processes—and we see the Salesforce Customer Success
Platform as a fundamental piece that will allow us to bring this
all together. This data-driven customer experience fuels our vision for everyone
on our planet to have access to safe, reliable, efficient and sustainable energy.”

·         Pricing for each feature in the next
generation of the Customer Success Platform will be announced as it
is made generally available.

·         Quip Sign In with Salesforce is available
today at no extra cost to users. The Quip Lightning Component and Integration
will be available in the first half of 2017.

·         New Einstein features are being developed for
every Salesforce Cloud. Many new Salesforce Einstein features will be available
at an additional charge. Others will be included as part of existing licenses
and editions.

·         My Salesforce1 is currently in pilot with
select customers and expected to be generally available in the second half of
2017 at an additional charge.

·         Salesforce1 Forecasting will be generally
available for iOS in the October 2016 release for all Professional Edition and
above customers. Support for Android will be added in mid-2017.

·         The Lightning Bolt framework will be generally
available in October 2016 as part of the Community Cloud license.

·         New navigation menu, search innovations and
app launcher will be generally available in October 2016 in Salesforce
Lightning editions at no additional cost.

·         IoT Profiles and IoT Traffic Monitor are
expected to be generally available in 2017.

·         Learn more about the next generation of
Salesforce at Dreamforce 2016. Watch live athttp://dreamforce.com

·         Start exploring the Customer Success Platform
via Trailhead today: https://trailhead.salesforce.com/

·         Like Salesforce on Facebook.

·         Follow @salesforce on Twitter.