AdAsia powers up in two more markets
Offices in Indonesia and Vietnam to grow AdAsia’s
footprint in the region
footprint in the region
SINGAPORE
– 19 October 2016 – AdAsia Holdings, an advertising
technology company and creator of the AdAsia Digital Platform, has announced
today the launch of offices in Jakarta and Ho Chi Minh City, further expanding
the company’s Southeast Asian presence.
– 19 October 2016 – AdAsia Holdings, an advertising
technology company and creator of the AdAsia Digital Platform, has announced
today the launch of offices in Jakarta and Ho Chi Minh City, further expanding
the company’s Southeast Asian presence.
“The majority of Southeast Asia is still an
emerging market for programmatic advertising and modern marketing solutions,
and we’re looking to empower marketers with AdAsia’s brand of solutions,” said
Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
emerging market for programmatic advertising and modern marketing solutions,
and we’re looking to empower marketers with AdAsia’s brand of solutions,” said
Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Clients in Indonesia and Vietnam now have
access to the AdAsia Digital Platform, an easy-to-use, self-service integrated
platform capable of managing and executing multiple marketing functions. AdAsia
also looks to grow its CastingAsia database with influencer partnerships from
these two markets.
access to the AdAsia Digital Platform, an easy-to-use, self-service integrated
platform capable of managing and executing multiple marketing functions. AdAsia
also looks to grow its CastingAsia database with influencer partnerships from
these two markets.
“Mobile and social media in both Indonesia
and Vietnam have high usage rates, with video being another high-demand area. AdAsia’s
integrated solutions would enable marketers in this region to streamline all
their marketing efforts onto one platform.” said Sogo.
and Vietnam have high usage rates, with video being another high-demand area. AdAsia’s
integrated solutions would enable marketers in this region to streamline all
their marketing efforts onto one platform.” said Sogo.
“In addition, native advertising is a
growing space for these two markets, and we’re looking to bring our suite of
native solutions, including out-stream video for both desktop and mobile, to
advertisers and publishers,” said Sogo.
growing space for these two markets, and we’re looking to bring our suite of
native solutions, including out-stream video for both desktop and mobile, to
advertisers and publishers,” said Sogo.
“One of our key business pillars is
localization, and we’re looking to tailor each solution according to the
specific needs of each market. Bringing locals on board will allow us to build
teams that understand the particular advertising market’s needs, communicate
with clients, and know what works best,” said Sogo.
localization, and we’re looking to tailor each solution according to the
specific needs of each market. Bringing locals on board will allow us to build
teams that understand the particular advertising market’s needs, communicate
with clients, and know what works best,” said Sogo.
“We also want to be easily accessible to
our local clients, which is why we situate our offices in the heart of each
business district,” said Sogo.
our local clients, which is why we situate our offices in the heart of each
business district,” said Sogo.
AdAsia’s offices are located at UOB Plaza
in Jakarta, Indonesia, and Saigon Trade Center in Ho Chi Minh City, Vietnam.
in Jakarta, Indonesia, and Saigon Trade Center in Ho Chi Minh City, Vietnam.
The 7-month old company currently has four offices
in Southeast Asia, with plans to enter the Greater China market within the next
quarter.
in Southeast Asia, with plans to enter the Greater China market within the next
quarter.
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