Trend Micro Raises Bar with XGen™ Endpoint Security

First to add high-fidelity machine learning to a blend of cross-generational threat defense techniques

SINGAPORE, October 19, 2016 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today
announced the availability of XGen™ endpoint security.
This new offering is powered by the XGen™ blend of cross-generational
threat defense techniques that intelligently applies the right technology at
the right time, resulting in more effective and efficient protection against a
full range of threats. Trend Micro’s unique approach uses proven methods to
quickly identify benign data and known threats, freeing its advanced
techniques, such as application control, exploit prevention, behavioral
analysis and machine learning, to more quickly and accurately identify unknown
threats. Trend Micro is the first to infuse ‘high-fidelity’ machine learning
into its approach – uniquely analyzing files both before execution and at
runtime, using ‘noise cancellation’ features like census checking and
whitelisting to reduce false positives.

Endpoint security has evolved dramatically over the
past 25 years. In the early days, nuisance malware or spam was the only
concern. However, the booming underground hacker economy, ever-changing IT
landscape and risky user behavior have given rise to an exponential growth in
sophisticated threats like phishing, targeted attacks, mobile malware and now
ransomware. Recently, a single ransomware variant compromised an estimated
100,000 computers per day[1]. These dynamic
challenges, combined with the cumulative volume of attacks – made worse with
more than 500,000 new threats identified daily[2] – have made
it harder than ever for organizations to stay protected. Despite promises by
some security providers, time has shown that there is no silver bullet when it
comes to defeating the myriad of cyber threats – each new class of threat requires
purpose-built protection techniques.

“The name XGen was carefully chosen to indicate the
cross-generational technology fueling our approach, which is built on years of
experience and provides customers with better protection against the evolving
range of threats they face,” said Eva Chen, chief executive officer for Trend
Micro. “We’ve been using machine learning for years as part of our global
threat intelligence, the Trend Micro™ Smart Protection Network™.
Now, we’re raising the bar by infusing ‘high-fidelity’ machine learning into
our blend of protection techniques to specifically tackle more advanced threats
like ransomware, while other vendors, including relatively new ‘next-gen’
endpoint security companies, only offer one or two ‘one-size-fits-all’
protection techniques.”

“The use of Trend Micro XGen endpoint security has
redefined our security posture, allowing for both complete protection and
ease-of-use in securing our most valuable enterprise data,” said William Crank,
chief information security officer for MEDHOST. “When evaluating solutions from
other security providers, it became apparent they did not provide the breadth
of protection we need. To achieve the best security posture, we require
seamless integration of capabilities, not a bolt-on endpoint product that
doesn’t share threat intelligence and only addresses part of the problem.”

XGen™ endpoint security is available today as part
of the Trend Micro Smart Protection Suites.
The suites include a range of integrated endpoint, email and web gateway
security capabilities designed to protect users in their daily activities, with
centralized visibility and control to speed time to response for IT. With 28
years of experience and more than 155 million endpoints protected, Trend Micro
continues to demonstrate its unwavering commitment to innovation in the area of
endpoint security.

“New threats are appearing as rapidly as technology
changes, but old threats continue to circulate and plague enterprises,” said
Doug Cahill, Senior Analyst for ESG. “What comes next should embody a design
that is multi-generational, based on an architecture that can transcend
technology, threats and end-user computing behaviors. It’s exciting to see that
Trend Micro is addressing this challenge with the introduction of XGen endpoint
security.”

Trend Micro has been named a leader in Gartner’s
Magic Quadrant for Endpoint Protection Platforms since 2002[3]. In 2016, Trend
Micro placed furthest to the right in the quadrant for Completeness of Vision.

For more information on the Trend Micro XGen™
endpoint security, please visit: www.trendmicro.com/xgen.

[1] Ransomware Victims Urged To Report Infections To Federal Law Enforcement, September 15, 2016 https://www.ic3.gov/media/2016/160915.aspx