Sony
Unveils Its New Products at IFA 2016
Unveils Its New Products at IFA 2016
in the
Realms of Mobile and Audio
Realms of Mobile and Audio
(SINGAPORE, 1
September 2016)
– At the IFA consumer electronics show in Berlin, Germany, scheduled to begin
on Friday, September 2, Sony Corporation will unveil its new lineup of products
that represent the very best of its creativity and technological ingenuity.
Underpinning the development and design of these products is Sony’s philosophy
of “inspiring and fulfilling your curiosity and moving you emotionally,”
which will be on full display at IFA 2016.
September 2016)
– At the IFA consumer electronics show in Berlin, Germany, scheduled to begin
on Friday, September 2, Sony Corporation will unveil its new lineup of products
that represent the very best of its creativity and technological ingenuity.
Underpinning the development and design of these products is Sony’s philosophy
of “inspiring and fulfilling your curiosity and moving you emotionally,”
which will be on full display at IFA 2016.
In advance of IFA’s official opening,
Sony held a press conference on 1 September 2016, (local time). There, Sony
President and CEO, Kazuo Hirai introduced the company’s newest audio lineup as
an example of its dedication to creating more compelling and differentiated
products. He touched on the PlayStation®VR virtual reality (VR) system, and
went on to elaborate on various initiatives as Sony continues to identify
opportunities for innovation within consumer electronics, such as the Seed
Acceleration Program, Life Space UX, Artificial Intelligence (AI) and robotics.
He remarked, “We want our products to be at the ‘last one inch,’ at the closest
point to you. Our relevance to you lies in continuing to offer emotional value
through a wide range of products, which are intimately involved in enhancing
what you see, hear, experience and enjoy.” Hideyuki Furumi, Sony Mobile
Communications Inc. EVP in charge of Global Sales & Marketing – then took
the stage to unveil the new flagship smartphone in the Xperia™ X series and
discussed the advances made in Xperia Smart Products, which proposed new ways
of communicating.
Sony held a press conference on 1 September 2016, (local time). There, Sony
President and CEO, Kazuo Hirai introduced the company’s newest audio lineup as
an example of its dedication to creating more compelling and differentiated
products. He touched on the PlayStation®VR virtual reality (VR) system, and
went on to elaborate on various initiatives as Sony continues to identify
opportunities for innovation within consumer electronics, such as the Seed
Acceleration Program, Life Space UX, Artificial Intelligence (AI) and robotics.
He remarked, “We want our products to be at the ‘last one inch,’ at the closest
point to you. Our relevance to you lies in continuing to offer emotional value
through a wide range of products, which are intimately involved in enhancing
what you see, hear, experience and enjoy.” Hideyuki Furumi, Sony Mobile
Communications Inc. EVP in charge of Global Sales & Marketing – then took
the stage to unveil the new flagship smartphone in the Xperia™ X series and
discussed the advances made in Xperia Smart Products, which proposed new ways
of communicating.
A video of the press conference can be
streamed at the following URL:
streamed at the following URL:
Main
Products and Prototypes Being Showcased
Products and Prototypes Being Showcased
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Xperia
XZ |
Xperia
X Compact |
Xperia
Smartphones and Xperia Smart Products
Smartphones and Xperia Smart Products
Sony announced two new models in the
Xperia X series of smartphones: the new flagship Xperia XZ, and Xperia X
Compact, both of which boast an enhanced camera experience thanks to our new
Triple image sensing technology. Xperia XZ will launch globally from October,
while Xperia X Compact will launch globally from September.
Xperia X series of smartphones: the new flagship Xperia XZ, and Xperia X
Compact, both of which boast an enhanced camera experience thanks to our new
Triple image sensing technology. Xperia XZ will launch globally from October,
while Xperia X Compact will launch globally from September.
Triple image sensing technology, our
unique camera development that allows you to faithfully capture split-second
moments in any environment, works by fusing the following three technologies:
unique camera development that allows you to faithfully capture split-second
moments in any environment, works by fusing the following three technologies:
- Image sensing that
boasts fast and accurate autofocus (“AF”) with exceptional object
tracking, thanks to our superior image sensor which is powered by
Predictive Hybrid AF to track and predict the subject’s next move - Distance sensing with
the Laser AF sensor which enables fast and accurate AF even in low light - Colour sensing with the
RGBC-IR sensor which captures colours the way you see them, regardless of
the lighting environment
The two models also deliver significant
advancements in video shooting as the first smartphones with 5-axis image
stabilisation, enabling you to capture smoother videos, even in close-up zoom.
Furthermore, they are packed with intelligent features to optimise your Xperia
user experience based on how it’s used, such as Adaptive Charging technology
developed with Qnovo Inc. to extend the battery lifespan. Xperia XZ features a
5.2-inch Full HD display and metal casing for a perfect fit in your hand.
Xperia X Compact features a 4.6-inch HD display.
advancements in video shooting as the first smartphones with 5-axis image
stabilisation, enabling you to capture smoother videos, even in close-up zoom.
Furthermore, they are packed with intelligent features to optimise your Xperia
user experience based on how it’s used, such as Adaptive Charging technology
developed with Qnovo Inc. to extend the battery lifespan. Xperia XZ features a
5.2-inch Full HD display and metal casing for a perfect fit in your hand.
Xperia X Compact features a 4.6-inch HD display.
Xperia Ear
Sony also announced that Xperia Ear, its
in-ear and hands-free Smart Product that brings a new way of communicating,
will be available from November in selected markets. Xperia Ear responds to
verbal commands with intuitive operations, and through a wireless connection to
your smartphone, it gives you information and assistance in a natural,
authentic voice interaction. Equipped with Sony Agent Technology and a
proximity sensor, Xperia Ear provides you with useful information such as your
schedule and other personalised updates when you just place it in your ear,
enabling you to stay connected while enjoying the world around you. Sony will
also display Xperia Projector and Xperia Agent as concepts, combined with
services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user
experiences offered by Smart Products.
in-ear and hands-free Smart Product that brings a new way of communicating,
will be available from November in selected markets. Xperia Ear responds to
verbal commands with intuitive operations, and through a wireless connection to
your smartphone, it gives you information and assistance in a natural,
authentic voice interaction. Equipped with Sony Agent Technology and a
proximity sensor, Xperia Ear provides you with useful information such as your
schedule and other personalised updates when you just place it in your ear,
enabling you to stay connected while enjoying the world around you. Sony will
also display Xperia Projector and Xperia Agent as concepts, combined with
services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user
experiences offered by Smart Products.
Audio
Sony introduced a new “Signature Series”
flagship line that represents the convergence of Sony’s superior analog and
digital technologies that it has cultivated over many years. This series of
High-Resolution Audio (“Hi-Res”) products is made up of the MDR-Z1R stereo
headphones, two new WM1 series Walkman® models (the NW-WM1Z and NW-WM1A), and
the TA-ZH1ES headphone amplifier. Sony has continued its pursuit of the
ultimate materials and structures for reproducing the best sound possible,
taking an unconventional approach to designing the Signature Series. The
Signature Series faithfully conveys the heart and soul that artists pour into
their music – from the sublime resonance of an orchestra to the overflowing
passion of a live concert. The new series pushes sound to an entirely new realm,
taking the headphone experience from “listening” to “feeling” it.
flagship line that represents the convergence of Sony’s superior analog and
digital technologies that it has cultivated over many years. This series of
High-Resolution Audio (“Hi-Res”) products is made up of the MDR-Z1R stereo
headphones, two new WM1 series Walkman® models (the NW-WM1Z and NW-WM1A), and
the TA-ZH1ES headphone amplifier. Sony has continued its pursuit of the
ultimate materials and structures for reproducing the best sound possible,
taking an unconventional approach to designing the Signature Series. The
Signature Series faithfully conveys the heart and soul that artists pour into
their music – from the sublime resonance of an orchestra to the overflowing
passion of a live concert. The new series pushes sound to an entirely new realm,
taking the headphone experience from “listening” to “feeling” it.
Signature Series: (from the left) MDR-Z1R
stereo headphones, TA-ZH1 ES headphone amplifier, and NW-WM1Z Walkman®.
stereo headphones, TA-ZH1 ES headphone amplifier, and NW-WM1Z Walkman®.
Sony also unveiled the MDR-1000X Hi-Res
wireless noise canceling stereo headphones, which boast industry-leading[1]
noise cancellation and allow you to enjoy high-quality music regardless of the
surrounding noise. The headphones also feature modes that enable you to hear
sound around you, from PA announcements at the airport to quick conversations,
without having to remove the headphones.
wireless noise canceling stereo headphones, which boast industry-leading[1]
noise cancellation and allow you to enjoy high-quality music regardless of the
surrounding noise. The headphones also feature modes that enable you to hear
sound around you, from PA announcements at the airport to quick conversations,
without having to remove the headphones.
MDR-1000X
Hi-Res wireless noise canceling stereo headphones: “Ambient Sound Mode” for
enjoying music while letting in surrounding sounds (left) and “Quick Attention”
for quick conversations (right)
Hi-Res wireless noise canceling stereo headphones: “Ambient Sound Mode” for
enjoying music while letting in surrounding sounds (left) and “Quick Attention”
for quick conversations (right)
Additionally, Sony will display an array
of other new audio products at its IFA booth. This includes Hi-Res high power
home audio system (model MHC-GT7DW), two wireless Extra Bass™ headphones for
sports use (models MDR-XB80BS and MDR-XB50BS), and a NW-A30 series Hi-Res
Walkman® that boasts improved ease of use with its 3.1-inch touch screen. Sony
seeks to expand its lineup of audio products and propose new ways of
experiencing music, in order to meet the demands of modern consumers’ ever
diversifying musical tastes and listening styles.
of other new audio products at its IFA booth. This includes Hi-Res high power
home audio system (model MHC-GT7DW), two wireless Extra Bass™ headphones for
sports use (models MDR-XB80BS and MDR-XB50BS), and a NW-A30 series Hi-Res
Walkman® that boasts improved ease of use with its 3.1-inch touch screen. Sony
seeks to expand its lineup of audio products and propose new ways of
experiencing music, in order to meet the demands of modern consumers’ ever
diversifying musical tastes and listening styles.
4K BRAVIA®
Sony’s Z series, the new flagship range
of BRAVIA 4K HDR TVs (previously announced and available in 100/75/65-inch
models) features a newly developed 4K image processor, 4K HDR Processor X1™
Extreme. This series is also the first to be equipped with Sony’s unique
Backlight Master Drive™ backlighting technology, whose dense, direct full-array
LED structure realises deeper blacks and brighter lights, bringing the real
world right into your living room.
of BRAVIA 4K HDR TVs (previously announced and available in 100/75/65-inch
models) features a newly developed 4K image processor, 4K HDR Processor X1™
Extreme. This series is also the first to be equipped with Sony’s unique
Backlight Master Drive™ backlighting technology, whose dense, direct full-array
LED structure realises deeper blacks and brighter lights, bringing the real
world right into your living room.
With 40 per cent more powerful real-time
processing than Sony’s renowned 4K Processor X1, X1 Extreme incorporates three
new technologies: object-based HDR remaster technology which up-scales standard
dynamic range (SDR) content to near 4K HDR quality; dual database processing
which removes unwanted digital noise for brilliant picture; and Super Bit
Mapping™ 4K HDR which creates smoother color gradations. These technologies, in
combination with Backlight Master Drive, deliver the ultimate 4K HDR visual
experience across a variety of content, with extraordinary brightness,
contrast, and vibrant color.
processing than Sony’s renowned 4K Processor X1, X1 Extreme incorporates three
new technologies: object-based HDR remaster technology which up-scales standard
dynamic range (SDR) content to near 4K HDR quality; dual database processing
which removes unwanted digital noise for brilliant picture; and Super Bit
Mapping™ 4K HDR which creates smoother color gradations. These technologies, in
combination with Backlight Master Drive, deliver the ultimate 4K HDR visual
experience across a variety of content, with extraordinary brightness,
contrast, and vibrant color.
Sony will also showcase an Ultra HD
Blu-ray™ player prototype for the first time.
Blu-ray™ player prototype for the first time.
Life Space UX[2]
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Portable
Ultra Short Throw Projector |
Glass
Sound Speaker |
|
Sony announced that the Portable Ultra
Short Throw Projector and Glass Sound Speaker, already on sale in Japan and the
US, are available starting today in the UK. The 10cm cubic Portable Ultra Short
Throw Projector, in spite of its compact size, is capable of throwing up to an
80-inch image onto a table, wall, or any other surface you want to bring to
life. Meanwhile, the Glass Sound Speaker fills every corner of your living
space with warm LED and crystal clear sound made possible through its organic
glass.
Short Throw Projector and Glass Sound Speaker, already on sale in Japan and the
US, are available starting today in the UK. The 10cm cubic Portable Ultra Short
Throw Projector, in spite of its compact size, is capable of throwing up to an
80-inch image onto a table, wall, or any other surface you want to bring to
life. Meanwhile, the Glass Sound Speaker fills every corner of your living
space with warm LED and crystal clear sound made possible through its organic
glass.
Digital Imaging
Sony’s new FDR-X3000R 4K[3]
Action Cam is its first ever Action Cam to be equipped with the innovative
Balanced Optical SteadyShot™ image stabilisation technology, made possible by a
newly developed lens unit. This ensures that captured video footage is smooth
and stable even in 4K or high speed recording modes. A new wide-angle ZEISS®
Tessar lens delivers more natural images with significantly less lens
distortion. And with its array of accessories including the bundled Live-View
Remote which gives you full control of shooting and on/off power settings at
your fingertips, this Action Cam will serve your needs in various shooting
scenes.
Action Cam is its first ever Action Cam to be equipped with the innovative
Balanced Optical SteadyShot™ image stabilisation technology, made possible by a
newly developed lens unit. This ensures that captured video footage is smooth
and stable even in 4K or high speed recording modes. A new wide-angle ZEISS®
Tessar lens delivers more natural images with significantly less lens
distortion. And with its array of accessories including the bundled Live-View
Remote which gives you full control of shooting and on/off power settings at
your fingertips, this Action Cam will serve your needs in various shooting
scenes.
Sony will showcase
its latest digital imaging products including α7R II[4],
α7S II4, α63004, RX1R II4 and G Master™ brand
FE 85mm F1.4 GM telephoto prime lens4, each of which was honored at
the 2016 TIPA Awards and / or EISA Awards 2016-2017.
its latest digital imaging products including α7R II[4],
α7S II4, α63004, RX1R II4 and G Master™ brand
FE 85mm F1.4 GM telephoto prime lens4, each of which was honored at
the 2016 TIPA Awards and / or EISA Awards 2016-2017.
Game &
Networks
Networks
PlayStation VR (“PS VR”) virtual reality
system expands the world of PlayStation®4 (PS4TM), enabling you to
become enveloped in a fully realised 360-degree virtual world. By putting on
the VR headset, you can enjoy an experience just like stepping inside the very
game itself. Your head orientation and movement are accurately tracked, so that
as you turn your head, the image of the virtual world moves along naturally and
intuitively in real-time. At the Sony booth, a variety of VR content will be
available for visitors to play, including the PS VR game “THE PLAYROOM VR,”
which can be played in groups of up to 5 players, with 1 using the VR headset
and 4 others using DUALSHOCK®4 Wireless Controllers.
system expands the world of PlayStation®4 (PS4TM), enabling you to
become enveloped in a fully realised 360-degree virtual world. By putting on
the VR headset, you can enjoy an experience just like stepping inside the very
game itself. Your head orientation and movement are accurately tracked, so that
as you turn your head, the image of the virtual world moves along naturally and
intuitively in real-time. At the Sony booth, a variety of VR content will be
available for visitors to play, including the PS VR game “THE PLAYROOM VR,”
which can be played in groups of up to 5 players, with 1 using the VR headset
and 4 others using DUALSHOCK®4 Wireless Controllers.
Future Lab
Program™
Program™
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Concept
Prototype T |
Touch
Input Rendering |
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Sony will also exhibit “T,” the second
concept prototype from its Future Lab Program™ research and development
initiative which aims to co-create future lifestyles with users. “T” is built
around the idea of making accessing information a more natural experience. It
turns a tabletop or any other surface into an interactive display, projecting
images responsive to touch input. The Future Lab Program will also begin
accepting participants in the US for an early adopter program for its first
concept prototype “N”, from 1 September 2016. Please access the following
website for detailed application guidelines: http://www.futurelab.sony.net/N/
concept prototype from its Future Lab Program™ research and development
initiative which aims to co-create future lifestyles with users. “T” is built
around the idea of making accessing information a more natural experience. It
turns a tabletop or any other surface into an interactive display, projecting
images responsive to touch input. The Future Lab Program will also begin
accepting participants in the US for an early adopter program for its first
concept prototype “N”, from 1 September 2016. Please access the following
website for detailed application guidelines: http://www.futurelab.sony.net/N/
Sony will also feature the diverse
products born out of the start-up projects from our internal new business
incubation initiative, the Seed Acceleration Program; the autonomous drones and
cloud-based data processing services for measurement and inspection that are
offered by the joint venture, Aerosense Inc.; and Sony’s new educational kit
called “KOOV,” which takes a fresh approach to teaching robotics and
programming.
products born out of the start-up projects from our internal new business
incubation initiative, the Seed Acceleration Program; the autonomous drones and
cloud-based data processing services for measurement and inspection that are
offered by the joint venture, Aerosense Inc.; and Sony’s new educational kit
called “KOOV,” which takes a fresh approach to teaching robotics and
programming.
[1]
As of September 1st 2016. According to
research by Sony Corporation, measured using JEITA-compliant guidelines. In
noise cancelling headphones market. (JEITA: Japan Electronics and Information
Technology Industries Association).
As of September 1st 2016. According to
research by Sony Corporation, measured using JEITA-compliant guidelines. In
noise cancelling headphones market. (JEITA: Japan Electronics and Information
Technology Industries Association).
[2]
Life Space UX is a concept defined by
delivering unique experiences and facilitating new ways to transform your
living space.
Life Space UX is a concept defined by
delivering unique experiences and facilitating new ways to transform your
living space.
[3] 3840 x
2160 pixels.
2160 pixels.
[4] Already
on sale.
on sale.
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