EA SPORTS CELEBRATES THE START OF A NEW SEASON WITH ALL NEW GAMEPLAY TRAILER FEATURING CLUBS FROM ACROSS EUROPE

Singapore – August 17, 2016 – Electronic Arts Inc. (NASDAQ: EA) today released an all-new
gameplay trailer showcasing many of the new kits,
transfers, celebrations, skill moves, newly-modeled players, and innovative
gameplay features in EA SPORTS™ FIFA 17,powered by Frostbite™* on Xbox One, PlayStation 4, and PC. Celebrating the
real-world return of several licensed football leagues fromFIFA 17, the
trailer, captured in-game, highlights true-to-life action powered by the
industry-leading new game engine, putting fans in control of every moment on
the pitch when it launches on September 27 in Asia and September
29 worldwide.

Watch Football, Powered by Frostbite: here.

See Gameplay Features: here.

“This is a revolutionary season for EA
SPORTS FIFA,” said David Rutter, GM and Executive Producer. “In June we
revealed a new game engine, a deep set of gameplay features and mechanics, and
the introduction of an immersive, narrative-driven mode in FIFA 17 The
Journey. The response from fans was amazing, and now to announce what
will be the biggest season yet in FIFA Ultimate Team and
introduce innovation in the most popular modes across the game – we can’t wait
for people to play.”  

Part of the biggest season yet in Ultimate
Team™, FIFA 17 introduces two new ways to play within the
franchise’s most popular mode with Squad Building Challenges and FUT
Champions. Squad Building Challenges gives fans the
opportunity to test their management skills on console or in the FUT 17
companion app, and earn in-game rewards by fulfilling squad requirements with
players from their Club. Once the requirements are met, fans can exchange
squads in each challenge to redeem rewards. FUT Champions* is
a new way for all fans to compete in daily knockout tournaments for in-game
rewards and the chance to play in the Weekend League. Once fans make the
Weekend League, they will compete to win matches and rank up for rewards. Each
Weekend League performance counts, as combined wins help fans rank up the
Monthly Leaderboard for the chance to earn the biggest in-game rewards in FUT.
Reaching the top spots on the Leaderboard could result in an opportunity to
compete in the EA SPORTS FIFA 17 Ultimate Team Championship
Series** – part of a new competitive gaming platform in FIFA 17 which
gives eligible fans a chance to compete*** at the highest level and their share
of a $1.3 million USD prize pool.

“The popularity of Ultimate Team,
combined with the global nature of the most popular sports franchise on the
planet, makes FIFA 17 a very exciting title for a season of
competitive gaming like the one we are announcing today,” said Peter Moore,
Chief Competition Officer, Electronic Arts. “From qualifying via FUT
Champions to competing in the Ultimate Team Championship
Series and FIFA Interactive World Cup, we want all players to
experience the thrill of competition, and we have a great season ahead for all
our fans.”

FIFA Ultimate Team Dynamic
Live Service means fans can expect compelling content throughout the season,
like fresh new kits and items, chances for big in-game rewards, and more
reasons to play than ever before. That starts just after launch with Ones to
Watch – a new event in FUT 17 featuring some of this summer’s
most notable transfers as season-long, dynamic items. Attributes of Ones to
Watch player items increase if the real-world player is named to the Team of
the Week, so FUT fans will want to find players who they expect to make an
impact at their new club. More on FIFA Ultimate Team: here.

“We know fans of Ultimate Team want
more ways to play, more items, more content, and exciting events that deliver
big in-game rewards,” said Nick Wlodyka, Senior Producer of FIFA Ultimate
Team. “We are excited to show fans some of the new content, kits, and
events in plan that will make this season the biggest yet.”

Career Mode* ups its authenticity by innovating on the Financial
System to reflect the structure of teams around the world by including
your Club Worth, and a detailed breakdown of income and expenses. The stakes
are higher in FIFA 17 Career Mode because fans are now
expected to meet objectives of their board in Total Club Management,
a system based on the team’s personality which sets expectations in five
categories: Domestic Success, Continental Success, Brand Exposure, Financial,
Youth Development. More on Career Mode: here.

Pro Clubs* introduces a new Player Growth System which
delivers a comprehensive new way to develop your player by rewarding teamwork
and co-operation based on your match rating. The mode also brings a new level
of customization to fans’ Clubs with 24 kit and crest templates that fans can
design into their own identity. More on Pro Clubs: here.

Launching this Fall on iOS, Android, and
Windows 10, FIFA Mobile is an all-new football experience
built with features for players who love playing on-the-go and interacting with
other fans. Features like Attack Mode give fans quick and
exciting turn-based matches focused on attacking chances one half per turn. Leagues allow
fans to join people around the world to compete in inter-league championships,
earn cooperative achievements, or compete against other leagues online. More on FIFA
Mobile: here.

For FIFA 17 assets visit: info.ea.com.

Fans who pre-order FIFA 17 Super
Deluxe Edition can get up to 40 FIFA Ultimate Team Jumbo
Premium Gold Packs, Team of the Week loan players, and other FUT content. Click here to read about all our available
pre-order offers.

EA Access**** members on Xbox One and Origin
Access**** members on PC can try FIFA 17 before it’s
released with a Play First Trial starting September 22. EA Access members
receive a 10 percent discount when they purchase a digital version of the game
on Xbox Live, and Origin Access members get a 10 percent discount when they
purchase the game through Origin.

FIFA 17 is developed by EA
Vancouver and EA Romania and will be available in Asia on September 27 and
worldwide on September 29on Origin™ for PC, Xbox One the all-in-one
games and entertainment system from Microsoft, PlayStation®4 computer
entertainment system, Xbox 360® games and entertainment system and
PlayStation®3 entertainment system.

*FROSTBITE GAME ENGINE
TECHNOLOGY, PRO CLUBS, THE JOURNEY, FUT CHAMPIONS, AND SOME FEATURES IN CAREER
MODE, ARE AVAILABLE ON XBOX ONE, PLAYSTATION 4 AND PC PLATFORM VERSIONS
ONLY.

**QUALIFICATION FOR
THE EA SPORTS1 FIFA 17 ULTIMATE TEAM CHAMPIONSHIP SERIES AND THE FIFA
INTERACTIVE WORLD CUP IS ONLY AVAILABLE TO ELIGIBLE PLAYERS ON XBOX ONE AND
PLAYSTATION 4. NO OTHER PLATFORMS AND CONSOLES ARE SUPPORTED FOR
QUALIFICATION.

***RESIDENCE IN
ELIGIBLE COUNTRIES REQUIRED.  FINAL TERMS AND STRUCTURE SUBJECT TO CHANGE.

****CONDITIONS,
LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND HTTP://WWW.ORIGIN.COM/STORE/ORIGIN-ACCESS FOR DETAILS.

Join
the EA SPORTS FIFA community at Facebook and on Instagram.
Follow us on Twitter @easportsfifa and use the hashtag #FIFA17. The game is
rated General by the Media Development Authority of Singapore.

EA SPORTS™ is one of
the leading sports entertainment brands in the world, with top-selling
videogame franchises, award-winning interactive technology, fan programs and
cross-platform digital experiences. EA SPORTS creates connected experiences
that ignite the emotion of sports through videogames, including Madden
NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA
LIVE basketball, Rory McIlroy PGA TOUR® golf,
and EA SPORTS UFC®.