Ampiri Announces
Major Updates to Maximize Mobile App Revenue
Major Updates to Maximize Mobile App Revenue
Ad mediation
platform helps app developers regain full control over native ad monetization,
leveraging Glispa’s optimization capabilities, user data and audience insights
platform helps app developers regain full control over native ad monetization,
leveraging Glispa’s optimization capabilities, user data and audience insights
SINGAPORE,
Aug 23, 2016 — Ampiri the native ad
mediation platform from Glispa, designed to grant mobile app developers and
publishers full control and transparency over their entire mobile app inventory
announces SDK v3.2, an improved new dashboard and audience insights.
Aug 23, 2016 — Ampiri the native ad
mediation platform from Glispa, designed to grant mobile app developers and
publishers full control and transparency over their entire mobile app inventory
announces SDK v3.2, an improved new dashboard and audience insights.
Get
more information and download the SDK at www.Ampiri.com
more information and download the SDK at www.Ampiri.com
Highlights of Ampiri (also in our
video)
video)
●
Single SDK connecting apps to major Ad-Networks and DSPs
Single SDK connecting apps to major Ad-Networks and DSPs
●
Both self-serve and managed service over inventory
Both self-serve and managed service over inventory
●
Seamless mediation between ad networks and programmatic demand
(DSP),
Seamless mediation between ad networks and programmatic demand
(DSP),
●
Optimized monetization selects the best
buyer on each adrequest in every one of over 190 countries
Optimized monetization selects the best
buyer on each adrequest in every one of over 190 countries
●
Range of ad formats including
native, banners, interstitials, rewarded and non-rewarded video, and
high-impact, immersive video ads for user acquisition and monetization.
Range of ad formats including
native, banners, interstitials, rewarded and non-rewarded video, and
high-impact, immersive video ads for user acquisition and monetization.
The new SDK
v3.2 offers:
v3.2 offers:
●
Android Platform – Android launchers have no Activity dependency on
native ads, which allows developers to load ads without Activity, using only
Context.
Android Platform – Android launchers have no Activity dependency on
native ads, which allows developers to load ads without Activity, using only
Context.
●
iOS Platform – Enhances the user experience by enabling non-app ads
from an application to display without opening a separate browser view.
iOS Platform – Enhances the user experience by enabling non-app ads
from an application to display without opening a separate browser view.
●
Both platforms – Seamlessly supports the latest Facebook native ads,
such as the carousel and video, in addition to standard native ads.
Both platforms – Seamlessly supports the latest Facebook native ads,
such as the carousel and video, in addition to standard native ads.
●
Both platforms – Preloading of native ads in the location control
(in-feed), improving user experience and functionality.
Both platforms – Preloading of native ads in the location control
(in-feed), improving user experience and functionality.
App
developers are invited to download the latest SDKs to ensure full integration
and compatibility.
developers are invited to download the latest SDKs to ensure full integration
and compatibility.
The
user interface has some additional
features including:
user interface has some additional
features including:
●
Immediate Support – the ability to quickly seek support where
inquiries will go straight to the Ampiri service desk
Immediate Support – the ability to quickly seek support where
inquiries will go straight to the Ampiri service desk
●
Transparent Waterfall View – developers have a clear view of their
waterfall and the opportunity to utilize audience insights which clearly
explain the waterfall optimization and visualize how your revenue and fill
rates and impressions are being allocated across the different ad networks.
Transparent Waterfall View – developers have a clear view of their
waterfall and the opportunity to utilize audience insights which clearly
explain the waterfall optimization and visualize how your revenue and fill
rates and impressions are being allocated across the different ad networks.
○
Select between countries or ad
networks for visualization
Select between countries or ad
networks for visualization
○
Simple filtering of performance
metrics and ad placements for any time period
Simple filtering of performance
metrics and ad placements for any time period
○
eCPM and fill rates are shown for
easy comparison
eCPM and fill rates are shown for
easy comparison
○
Minimalistic color coding to
visually display different ad networks
Minimalistic color coding to
visually display different ad networks
According
to Freddy Friedman, Chief Product Officer at glispa, “We’ve been listening to
the developer communities for a long time. The Ampiri SDK update and advanced
user interface are all focused on meeting their high-level needs for the
greatest possible transparency and control. We’re focused on constantly
innovating to assure that SDK integration is seamless and to quickly get
developers to a point where they are driving ad revenue.”
to Freddy Friedman, Chief Product Officer at glispa, “We’ve been listening to
the developer communities for a long time. The Ampiri SDK update and advanced
user interface are all focused on meeting their high-level needs for the
greatest possible transparency and control. We’re focused on constantly
innovating to assure that SDK integration is seamless and to quickly get
developers to a point where they are driving ad revenue.”
Ampiri
enables advanced monetization while keeping publishers’ eCPM goals in focus at
all times. Ampiri blends the major demand sources into a single campaign
selection algorithm, which optimizes in real time, as the platform
automatically chooses the best performing campaign out of direct demand,
cross-promotion, ad-networks and DSPs. App developers can make fully informed
decisions using detailed visualizations that show which networks are performing
better at any given time. The level of transparency and control in Ampiri goes
far beyond what is currently offered in the market.
enables advanced monetization while keeping publishers’ eCPM goals in focus at
all times. Ampiri blends the major demand sources into a single campaign
selection algorithm, which optimizes in real time, as the platform
automatically chooses the best performing campaign out of direct demand,
cross-promotion, ad-networks and DSPs. App developers can make fully informed
decisions using detailed visualizations that show which networks are performing
better at any given time. The level of transparency and control in Ampiri goes
far beyond what is currently offered in the market.
About
Ampiri and Glispa Global Group
Ampiri and Glispa Global Group
Ampiri comes from Glispa Global Group,
which has been focused on native monetization and the supply-side of the mobile
business for the past few years. Native monetization has constituted over 50%
of the Glispa business and the company has been working with some of the
world’s largest publishers.
which has been focused on native monetization and the supply-side of the mobile
business for the past few years. Native monetization has constituted over 50%
of the Glispa business and the company has been working with some of the
world’s largest publishers.
Glispa Global Group is a mobile marketing
ad tech company empowering clients to activate global audiences and move
markets. Providing a full suite of technology-based services, Glispa partners
with global advertisers, app developers and publishers, enabling them to reach
their user acquisition and monetization goals.
ad tech company empowering clients to activate global audiences and move
markets. Providing a full suite of technology-based services, Glispa partners
with global advertisers, app developers and publishers, enabling them to reach
their user acquisition and monetization goals.
Headquartered in Berlin, with offices in
Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo, glispa employs a
multinational team representing 45 nationalities speaking 32 languages.
Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo, glispa employs a
multinational team representing 45 nationalities speaking 32 languages.
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