Airtel Leverages Cloudera Enterprise to Improve Customer Experience and Product Personalization

SINGAPORE, 27 June,
2016 – Cloudera,
the global provider of the fastest, easiest, and most secure data management
and analytics platform built on Apache Hadoop and the latest open source
technologies, announced today that Bharti Airtel Limited (Airtel), India’s
largest telecommunications services provider, has adopted Cloudera Enterprise
to build a 360-degree view of their customers in India, enabling them to better
leverage customer data to execute successful omni-channel campaigns and
influence buyers in a highly competitive market.

Communications service providers (CSPs) are amongst the world’s
biggest aggregators of consumer information and have to keep pace in order to
gain insights into their customers’ preferences and networks. Many CSPs, like
Airtel, are utilizing Cloudera Enterprise to securely bring together user,
network, device, business and social data to drive customer intimacy, improve
network performance and drive new revenue streams.

Airtel’s product offerings in India include wireless and fixed
services, mobile commerce, high speed DSL broadband, IPTV, DTH, and national
and international long distance services to carriers. With over 265 million
customers across its India operations, Airtel faces the immense task of making
sense of and leveraging huge volumes of customer and network data they collect
on a daily basis, which was previously stored in multiple traditional systems
built over a period of time.

“As part of our digital journey at Airtel, our main focus is on
providing the best customer experience with our new Business Intelligence (BI)
and analytics platform, powered by Cloudera. Now, we are able to gain an even
greater technical edge, empowering our marketers with intelligent data and
analytics to make better decisions and improve the entire customer lifecycle
with customized offerings.” said Harmeen Mehta, Group CIO for Bharti Airtel
Limited.

With Cloudera Enterprise now at the core of Airtel’s information
architecture, the massive volumes of data are in a centralized location, across
formats, and available to all business users and groups, with full fidelity and
security, but at a lower capital expenditure per terabyte compared to
traditional data management mechanisms.

“CSPs, like Airtel, have access to massive volumes of data from
a variety of sources,” said Vishal Rao, Senior Vice President, Field
Operations, Cloudera. “Cloudera’s goal is to provide a fast, easy and secure
platform, built on Apache Hadoop, that enables our customers to easily build
predictive models for smarter decision making. These models can then be
leveraged to indicate customer churn, develop insight-driven marketing
campaigns, and ultimately lead to a higher wallet share by delivering better
products and services for end-customers.”