evian babies are back…
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…at Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads.
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Partners since 22 years, evian and BETC Paris, have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the eyes with a cover of the classic Beach Boys hit “Kokomo”, performed by Lilly Wood and The Prick.
Staying true to the “Live Young” signature, the film reaffirms evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.
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Rounding up the campaign is a virtual reality application designed by Versus Fully Tailored Creation in partnership with Quiksilver.
The app presents a fun and outlandish immersive 360° experience inside a wave.
Put yourself in the shoes – or rather the wetsuit – of a baby and perform some iconic surfing moves.
Google: http://babybay.evian.com/experience-android-en
Apple: http://babybay.evian.com/experience-ios-en #evianBabyBay
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