MullenLowe Profero grows rapidly internationally with Rackspace

Hong Kong – February 2, 2016 – Rackspace® (NYSE: RAX), the #1 managed cloud company, is providing dedicated and managed cloud solutions to help digital agency MullenLowe® Profero offer better and more reliable services to its clients.

MullenLowe Profero is a 360° digital solution provider that develops and manages creative brand and communication programs and e-commerce solutions for clients around the world. The company previously managed its IT infrastructure in-house through its Beijing-based technology arm, MullenLowe Profero Tech. As the agency grew globally, however, this China-based infrastructure proved too slow to allow MullenLowe Profero to collaborate effectively with clients outside Asia. The IT team also found it increasingly difficult and costly to keep servers up and running around the clock as the company hosted more live environments and live websites in support of client programs.

With help from Rackspace, MullenLowe Profero has eliminated these issues. “Rackspace managed cloud services are crucial to our business. With Rackspace taking care of hosting, managing and monitoring our infrastructure, we are free to focus on the bigger picture: delivering the best applications we can to our clients,” said Alessandro Grena, who leads the 90-strong MullenLowe Profero technology team as General Manager, MullenLowe Profero Tech.

Rackspace provides both cloud and physical hosting services to MullenLowe Profero, along with database hosting on dedicated hardware and a managed Microsoft Exchange Server test environment. MullenLowe Profero also uses Rackspace’s hardware-based Load Balancer, Firewall, Storage Area Network (SAN) and Distributed Denial of Service (DDoS) Mitigation services.

Grena credits Rackspace Fanatical Support®, the company’s passionate approach to customer service, with helping him and his team offer fast, secure and reliable access for clients around the world. “For us, using Rackspace means that we simply pick up the phone and the work gets done,” he said. “And I have less stress because I know someone is always monitoring our systems, ready to call me should any issue arise.”

One area in which the Rackspace solution has proven to be vital is in maintaining service standards when MullenLowe Profero has a spike in website traffic. When user numbers exceed the limits of MullenLowe Profero’s physical infrastructure, the cloud server is immediately deployed until user numbers drop again.

“Unlike the do-it-yourself models used by other cloud companies, this requires no monitoring from us as Rackspace oversees the auto-scaling process,” Grena said.

Teaming with Rackspace has made MullenLowe Profero’s job easier, Grena concluded. “Uptime is everything in our business. Knowing that we have dedicated Rackspace experts on the job every second, our clients can be more confident in our services and we can fully focus on making our applications work well.”