MediaMath Recognized as “Visionary” in Gartner’s Magic Quadrant for Digital Marketing Hubs
Evaluation Based on Completeness of Vision and Ability to Execute
Singapore, Jan 8, 2016– MediaMath, the global advertising technology provider behind the TerminalOne Marketing Operating SystemTM, today announced it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the “Magic Quadrant for Digital Marketing Hubs.”
“We consider our positioning in the Visionaries Quadrant by Gartner confirmation of our mission to enable advertisers to achieve goal-based marketing at scale,” said Joe Zawadzki, CEO of MediaMath. “Through our open, extensible platform and deep partnerships with other technology providers, we invite marketers around the globe to build a technology stack that helps them achieve the outcomes that matter to their specific business, in a transparent way. We have a number of pending product launches coming in 2016 that we expect to further enhance our market position.”
The Magic Quadrant is a market research report prepared by Gartner analysts that evaluates companies in different industries to provide an overview of a market and its trajectory and maturity. Providers are assessed on their ability to execute and for completeness of vision. The quadrants include “Challengers,” Leaders,” “Niche Players” and “Visionaries.”
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