Unified Inbox launches its first product, Outbox Pro – the social media publishing tool that simplifies
content creation and approval
content creation and approval
Singapore, 13 January — Unified Inbox, the global Unified
Communications as a Service (UCaaS) company, today announced the launch of its
first product, cloud-based Outbox Pro, which improves the quality of
organizations’ social media posts by
making it faster and easier for teams to create and publish engaging posts on
multiple social networks. This revolutionary web browser extension, currently
available for Chrome, enables users to more easily create, share, review, edit,
approve, schedule, publish, and track both original and curated web content
from one or more authors on the most popular social networks, including
Facebook, Twitter, and LinkedIn.
Communications as a Service (UCaaS) company, today announced the launch of its
first product, cloud-based Outbox Pro, which improves the quality of
organizations’ social media posts by
making it faster and easier for teams to create and publish engaging posts on
multiple social networks. This revolutionary web browser extension, currently
available for Chrome, enables users to more easily create, share, review, edit,
approve, schedule, publish, and track both original and curated web content
from one or more authors on the most popular social networks, including
Facebook, Twitter, and LinkedIn.
Social media spending is expected to grow to 21.4% of
marketing budgets by 2019. As companies require
greater ROI from their increased investment in social media, it is crucial for
them to increase the quality of and reduce the time needed for their content
marketing creation and management processes. Outbox Pro
introduces a smart new workflow that enables in-house and/or agency marketing,
communications, and PR teams to:
marketing budgets by 2019. As companies require
greater ROI from their increased investment in social media, it is crucial for
them to increase the quality of and reduce the time needed for their content
marketing creation and management processes. Outbox Pro
introduces a smart new workflow that enables in-house and/or agency marketing,
communications, and PR teams to:
•
Manage one or more “Authors” by centrally assigning and managing permissions-based
roles
Manage one or more “Authors” by centrally assigning and managing permissions-based
roles
•
Create secure access to live social networks without sharing
social media passwords
Create secure access to live social networks without sharing
social media passwords
•
Create original and curated web content, customized for each
social network
Create original and curated web content, customized for each
social network
•
Designate an “Admin” for social media content review and approval
Designate an “Admin” for social media content review and approval
•
Receive and review approval requests via email from any
mobile device
Receive and review approval requests via email from any
mobile device
•
Edit declined posts and resubmit them for approval
Edit declined posts and resubmit them for approval
“Organizations
no longer ask ‘Should we do social media?’ Instead they ask, ‘What tools will help us do it better and faster?’ We are excited to launch Outbox Pro to help companies
increase the quality of their posts by simplifying their social media creation,
approval, and posting processes,”
said Toby Ruckert, Founder and Chief Executive Officer of Unified Inbox. “Companies can now improve their social media ROI by
having full visibility and control of their real-time and scheduled social marketing
content.”
no longer ask ‘Should we do social media?’ Instead they ask, ‘What tools will help us do it better and faster?’ We are excited to launch Outbox Pro to help companies
increase the quality of their posts by simplifying their social media creation,
approval, and posting processes,”
said Toby Ruckert, Founder and Chief Executive Officer of Unified Inbox. “Companies can now improve their social media ROI by
having full visibility and control of their real-time and scheduled social marketing
content.”
Another way Outbox Pro increases the effectiveness of social
content is by giving companies the ability to include authors outside of
traditional digital marketing roles. For example, restaurants’ marketing departments can publish content created by
their produce buyers to show fresh and unique ingredients “live from the market,” in the most appropriate formats on each of their
different social media platforms.
content is by giving companies the ability to include authors outside of
traditional digital marketing roles. For example, restaurants’ marketing departments can publish content created by
their produce buyers to show fresh and unique ingredients “live from the market,” in the most appropriate formats on each of their
different social media platforms.
The Singapore Days and Ramada Hotels have already implemented
Outbox Pro to leverage customer-facing team members’ ability to capture real-time content to create a
pipeline of compelling social media content for their different social
networks. Tony Cousens, General Manager of the Wyndham Hotel Group Singapore,
shared, “To communicate these
achievements and better engage with our customers, we’ve been actively
leveraging social media and recently with Outbox Pro. With at least four brands
to cover on multiple social media sites at any point, an effective and
productive strategy, but at the same time secure way of making social media
work for us is key. The ability to schedule posts cross channel with one click
is an important and productive marketing element for us. Furthermore, we can
now draw good content from a wide variety of sources – our own staff of course, but eventually even our
partners, visitors and customers themselves. This has only been made possible
by the quick and easy workflow and approval function Outbox Pro provides. We’ve
already been discussing the opportunity to widen its use for other properties
in Asia-Pacific for Wyndham Hotel Group.”
Outbox Pro to leverage customer-facing team members’ ability to capture real-time content to create a
pipeline of compelling social media content for their different social
networks. Tony Cousens, General Manager of the Wyndham Hotel Group Singapore,
shared, “To communicate these
achievements and better engage with our customers, we’ve been actively
leveraging social media and recently with Outbox Pro. With at least four brands
to cover on multiple social media sites at any point, an effective and
productive strategy, but at the same time secure way of making social media
work for us is key. The ability to schedule posts cross channel with one click
is an important and productive marketing element for us. Furthermore, we can
now draw good content from a wide variety of sources – our own staff of course, but eventually even our
partners, visitors and customers themselves. This has only been made possible
by the quick and easy workflow and approval function Outbox Pro provides. We’ve
already been discussing the opportunity to widen its use for other properties
in Asia-Pacific for Wyndham Hotel Group.”
Outbox Pro is available now for download on the Google Chrome
Web Store, and at launch, supports social networks Facebook, Twitter, and
LinkedIn, with more social networks to be announced. To incentivize new users,
Outbox Pro’s first 100 posts are
free, with additional posts costing 25 cents (U.S.) per post.
Web Store, and at launch, supports social networks Facebook, Twitter, and
LinkedIn, with more social networks to be announced. To incentivize new users,
Outbox Pro’s first 100 posts are
free, with additional posts costing 25 cents (U.S.) per post.
About Unified Inbox
Unified Inbox is a global Unified Communications as a Service
(UCaaS) company with three major product lines for enterprise communications,
collaboration, and social media posting.
(UCaaS) company with three major product lines for enterprise communications,
collaboration, and social media posting.
Unified Inbox’s
cloud-based unified communication and social collaboration platform centralizes
external conversations, social engagement, and internal team collaboration into
one single experience across all desktop and mobile devices.
cloud-based unified communication and social collaboration platform centralizes
external conversations, social engagement, and internal team collaboration into
one single experience across all desktop and mobile devices.
Unified Inbox enables employees to respond faster and more
efficiently, and to build business relationships — improving your ability to
connect with prospects, customers, and other internal departments across
multiple channels and devices — all from a single screen.
efficiently, and to build business relationships — improving your ability to
connect with prospects, customers, and other internal departments across
multiple channels and devices — all from a single screen.
Unified Inbox has team members in Singapore, New Zealand,
India, Germany, and the United States.
India, Germany, and the United States.
Learn more about Unified Inbox now at unifiedinbox.com.
[1] “CMO Report: Highlights
and Insights” http://cmosurvey.org/files/2014/09/The_CMO_Survey-Highlights_and_Insights-Aug-2014.pdf
and Insights” http://cmosurvey.org/files/2014/09/The_CMO_Survey-Highlights_and_Insights-Aug-2014.pdf
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