Competing with Amazon’s and Google’s cloud services, Microsoft intends to increase its market share for Windows Azure cloud services in the cloud computing space. Microsoft has been eyeing on many new startup companies to use their services who previously have been using Amazon’s cloud technologies. There have been a shift in target segments between Microsoft and Amazon, as now Amazon targets corporate customers, which previously have been the core of Microsoft’s customer base.
It is hard to say if Amazon’s strategies can be effective, but apparently, with Microsoft investing billions of dollars to build a cloud computing business for themselves, they seem be doing quite well for a start.
Azure General Manager Steven Martin wrote on a blog post that Azure’s user base has grown to 250,000 businesses including which includes 50% of the Fortune 500 companies.
According to Martin, there are about 1000 new business users adopting their technology daily. However, it is unclear whether these new customers will continue using the service after the trial period.
The growth in usage of Azure services is also directly linked to a stronger market demand in the industry. Azure services now receive 270,000 instructions per second and peaks at about 800,000.
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