HTC will not launch a Big Screen smartphone anytime soon

CEO of HTC China, Ren Weiguang said in a media interview that HTC will not launch a large screen smartphone anytime soon as they have not found a good positioning of this product in the market.

Samsung, ASUS and other manufacturers have been pushing out large screen smartphones in the market. Samsung Galaxy Note’s series of smartphone has seen considerable success in the market and it is clearly seen that these oversized equipment does has a certain user group. However, HTC will not launch a large screen smartphone just simply because of competition.

As for HTC’s strategy for the year, Ren said that there would not be much difference compared to last year. They will still continue to focus on their premium line of products. However, they also stated that they will not follow Apple’s footstep to only create premium products and that they will also manufacture products for the different market segments.

Additionally, Ren also revealed that HTC One will reach China mainland in April and that HTC One comes will revolutionary features like the Ultrapixel and Blinkfeed. (which we all already know) He also reiterated that it is because of these new features that they decided to continue naming the product line “One” and he stresses that HTC One is not a 2nd generation HTC One X.