Fitbit Ace encourages kids and families to stay healthy and active together while allowing parents to safeguard their kids’ privacy and review activity in the new Fitbit family account
SINGAPORE – June 13, 2018 – Fitbit, Inc. (NYSE: FIT) the leading global wearables brand, announced today the availability of Fitbit Ace™ at major retailers for S$128 SGD. Designed for kids ages 8 and older, Ace motivates with customizable step, active minute and sleep goals, celebratory messages and badges, and challenges for the whole family. With an adjustable, showerproof wristband available in two vibrant colors and up to 5 days battery life,[i] Ace is designed to keep pace with kids’ busy lives. With Ace, parents are in control and can manage who their children connect with and what information they see in the Fitbit app that will motivate them most.
With childhood obesity rates continuing to rise[ii] and two in three kids inactive every day,[iii] parents are looking for ways to encourage a more healthy, active lifestyle. According to a Fitbit study, parents cite screen time as an ongoing challenge in getting their kids to be active (58%).[iv] Seventy-five percent of parents said they are interested in the use of fitness trackers to help them keep their kids active.iv
“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” said Dr. Ryan Rhodes, exercise psychologist, Director of the Behavioural Medicine Lab (BMED) at the University of Victoria, and member of the Fitbit Advisory Panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.”
When designing Fitbit Ace and the Fitbit family account, Fitbit considered privacy throughout the user experience for both parents and kids and built in safeguards and controls to help ensure a safe and positive experience. Parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with, and view activity and progress. Parents can help manage what stats their kid sees in the app to only include what motivates them most. Kids have access to appropriate stats for their age, including steps, active minutes and sleep; it won’t highlight calorie intake, weight and body fat/BMI, or public social features.
About Fitbit Ace:
● Tracks their activity and sleep: Helps develop healthy habits by tracking steps, active minutes and sleep; goals default to international health guidelines for activity (60 minutes)[v] and sleep (9 hours).[vi]
● Reminds them to move: Reduces sedentary time with personalized reminders to move each hour.
● Motivates and rewards them for moving: Encourages kids to build healthy habits with daily or weekend challenges and collectible badge rewards. Kids (and parents) can see their stats, badges earned, progress toward their goals, and more in the Fitbit app.[vii]
● Family account: Brings families together and keeps everyone engaged with added motivation and accountability; parents can view their kid’s activity, and manage what stats they see in the app.
● More information about Fitbit Ace can be found at www.fitbit.com/ace.
Pricing and availability
Fitbit Ace is available today across major retailers Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. The device is available for sale at S$128 SGD in power purple and electric blue.
[i] Battery life varies with use and other factors.
[ii] World Health Organization, http://www.who.int/dietphysicalactivity/childhood/en/.
[iii] World Health Organization, http://www.who.int/dietphysicalactivity/childhood/en/ and U.S. Department of Health and Human Services, President’s Council on Sports, Fitness & Nutrition, https://www.hhs.gov/fitness/resource-center/facts-and-statistics/index.html#footnote-1.
[iv] Fitbit Primary Research Study, February 2018
[v] World Health Organization, Physical activity and young people, http://www.who.int/dietphysicalactivity/factsheet_young_people/en/.
[vi] CDC, 2010, https://www.cdc.gov/healthyyouth/health_and_academics/pdf/pa-pe_paper.pdf and 24 Hour Movement Guidelines http://www.csep.ca/view.asp?x=696.
[vii] Compatible with most Android, iOS and Windows devices; see list of compatible devices at www.fitbit.com/devices.