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As FIFA World Cup 2018 approaches, official smartphone sponsor Vivo has just announced the Vivo X21 FIFA World Cup Russia Extraordinaire Edition smartphone at an event held in Beijing last night.
The Vivo X21 FIFA World Cup Russia Extraordinaire Edition is identical to the standard Vivo X21 in terms of specifications. It also features the first of its kind on-screen fingerprint sensor, and is equipped with the latest Snapdragon 660 chipset. For your information, the Vivo X21 is a device with a 6.28″ Super AMOLED display. It is packed with 6GB of RAM and 128GB of internal storage. It also has a dual rear 12MP camera setup.
If you’re interested, here’s our take on the Vivo X21 which we tested last week.
The Vivo X21 FIFA World Cup Russia Extraordinaire Edition smartphone differs from the standard edition in its general design and user interface. The limited edition smartphone will also come in a gift packaging, which includes uniquely designed protective case that bears the official FIFA logo. Right out of the box, this phone will be also be installed with the FIFA World Cup UI theme.
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| FIFA World Cup Russia 2018 Protective Case for the X21 |
However, all the premiums do come at an extra cost, as the Vivo X21 FIFA World Cup Russia Extraordinaire Edition smartphone is 500RMB (S$105) more expensive than the standard edition. The X21 Extraordinaire Edition will be available in both blue and red, where the former will be on sale from 26th of May, and the latter from 1st of June.
Let’s take a closer look at these devices!
Special thanks to keke for the news.
CAMPAIGN,
Russia, has launched a new global campaign titled “My Time, My FIFA
World Cup”, at Beijing’s Olympic Forest Park today. The
campaign comprises of advertising spots, and special music and
photography-led marketing activations. These include the Vivo Super Fan
Photographer programme, providing fans with unprecedented pitch-side, stadium
and warm up session access, as well as the Vivo Super Time project, which will
elevate the fan experience during the FIFA World Cup performance segment.
Cup
advocates the belief that everyone can be extraordinary and calls upon people
of the world to seize moments of opportunity to be extraordinary in their
lives. Through its products and technology, Vivo hopes to empower people to go
beyond being just being an audience at the FIFA World Cup, but to become a
participant, a creator, and to enable extraordinary moments to be seen, shared
and remembered.
Deng Li, Vivo Brand Vice President, said, “’Camera & Music’ are
not only a part of Vivo’s brand DNA, but also the two key ways by which people
can fully experience, capture and share extraordinary moments around them
through their smartphones. For this year’s FIFA World Cup, Vivo will leverage
these two elements and our innovative technologies to help fans bring to
life “My Time, My FIFA World Cup”.
Vivo Super Fan Photographers
announced the Vivo Super Fan Photographers’ programme, which will recruit
football fans, consumers and special guests who are passionate about
photography to participate in the 2018, 2022 FIFA World Cup, and document
extraordinary moments through unprecedented close-up access.
winner and Brazilian footballing legend Bebeto; and former Dutch National and
1987 Ballon d’Or winner, Ruud Gullit, made a special appearance to accept
FIFA’s certificate of endorsement with Vivo Super Fan Photographers’ representatives. Bebeto said, “The goal celebration dance for my
newborn son at the 1994 World Cup was my most extraordinary moment. I look
forward to Vivo Super Fans capturing and sharing the extraordinary moments of
this World Cup with the world”. Gullit added, “Scoring a goal during the
tournament in 1990 was my most extraordinary moment from the World Cup and with
some of the best players in world participating, this World Cup, like all
others, will undoubtedly have some truly spectacular and memorable moments.”
World Cup Russia contingent of Vivo Super Fan Photographers will be a
star-studded one, comprising of not just football fans and consumers, but also
celebrities, leading social media influencers, media partners and key opinion
leaders from around the world. Ahead of each match, Vivo Super Fan
Photographers will be provided a Vivo smartphone, granted special pitch-side
and stadium access to capture exclusive content such as the pre-match warm ups,
and share them with the world.
Deng added, “We are excited to launch this programme ahead of the FIFA World
Cup. We look forward to share our latest and innovative products with Vivo
Super Fan Photographers, empowering them with better ways to capture
extraordinary moments and share them with the world. We want to bring fan
involvement to the next level – to fully engage and participate – as part of
Vivo’s sponsorship of the FIFA World Cup.”
Vivo Super Time
Time project, where there will be a series of unique music-themed activities
throughout the tournament, including the Vivo Super DJ show at all 64 matches,
to unite football fans and music lovers around the world.
FIFA World Cup™ Final Match show on 15 July where Vivo will create a
special Vivo Super Time moment during the Official Song Performance. This is
the first time that FIFA invites a sponsor to participate in presenting the
Official Song Performance during the Final Match show.
Time project aims to involve all participants in creating a historic moment at
this year’s FIFA World Cup,” Deng added.
2018
FIFA World Cup Russia™ V9
Blue limited edition
celebrate the partnership, Vivo has also launched a 2018 FIFA World Cup Russia™
V9 Blue limited edition. Powered by a Qualcomm Snapdragon 626 octa-core
processor, with 4GB RAM, 2018 FIFA World Cup Russia™ V9 Blue limited edition
runs the latest Android 8.1 OS. It is equipped with a FullView™ Display,
offering a 90% screen-to-body ratio – providing users with an immense
multi-screen viewership experience.
commemorate Vivo’s sponsorship of the FIFA World Cup, a Vivo limited edition
smartphone will be immortalised at the Home of FIFA in Zurich, Switzerland.
This will be the first-ever limited edition smartphone to join a prestigious
collection of significant artefacts and memorabilia, which chronicle the growth
of football into a global culture.
Sales at FIFA added, “Besides helping to make the World Cup extraordinary for
fans in creative ways, Vivo brings to life the spirit of youth, like FIFA’s
burning passion. Now that the 2018 World Cup is coming, we look forward to
creating more unforgettable memories for people all over the world together”.
introducing perfect sound quality and ultimate photography with cutting-edge
technology, vivo develops innovative and stylish products for young people. We
now have over two hundred million users and are one of the preferred brands of
young people around the world. As an Official Sponsor of the FIFA World Cup™,
vivo believes in the importance of encouraging young people to embrace
self-expression and an energetic lifestyle.
our innovative smartphones can be found at www.vivo.com.
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