ASUS Announces AREZ Graphics Card Brand

ASUS
Announces AREZ Graphics Card Brand

Introducing a bold
new brand identity for AMD Radeon RX graphics cards

KEY POINTS

Singapore, April 18, 2018
— ASUS today
announced AREZ, a new brand identity for ASUS Radeon™ RX graphics
cards. Derived from Ares, the Greek god of war, AREZ-branded graphics cards are
built using industry-leading automated manufacturing to provide AMD gamers and
enthusiasts with superior cooling technology and a robust software ecosystem.

The new AREZ
brand underlines the strong working partnership between ASUS and AMD that spans
decades. Gamers and enthusiasts will enjoy a combination of exclusive ASUS
innovations and technologies and AMD’s Radeon graphics processors and software.
 

“Gamers
around the world rally behind AMD Radeon because of what the Radeon name stands
for: a dedication to open innovation such as our contributions to the DirectX
and Vulkan APIs, a commitment to true transparency through industry standards
like Radeon FreeSync™ technology, and a desire to expand the PC
gaming ecosystem by enabling developers to take advantage of all graphics
hardware, including AMD Radeon graphics. We invite gamers everywhere who
believe in these values and the value of the exceptional gaming experience
Radeon graphics delivers to join the Red team,” said Scott Herkelman, Vice President
and General Manager, AMD Radeon Technologies Group.

Extreme durability: Auto-Extreme technology and
Super Alloy Power II components

AREZ graphics
cards are produced using Auto-Extreme technology, an industry-exclusive,
100%-automated production process that incorporates premium materials to set a
new standard of quality, performance and longevity. Since the introduction of
Auto-Extreme technology in ASUS graphics cards, reliability has improved by
30%. This manufacturing process is also environmentally friendly, eliminating
harsh chemicals and reducing power consumption by 50%.

Super Alloy
Power II components deliver enhanced efficiency, reduce power loss, reduce component
buzzing by 50% under full load and achieve thermal levels that are
approximately 50% cooler than previous designs for enhanced quality and
reliability.

Hi-tech cooling: MaxContact, patented Wing-Blade
IP5X-certified fans and FanConnect II

MaxContact
is an industry-first GPU cooling technology featuring an enhanced copper
heat-spreader that directly contacts the GPU. MaxContact utilizes precision
machining to provide a 10X-flatter surface for up to 2X more contact area with
the GPU than traditional heat spreaders, resulting in improved thermal
transfer. Select AREZ graphics cards are also constructed with up to 40% more
heatsink surface area than previous dual-slot designs, further improving heat
dissipation for dramatically cooler and quieter performance.

A patented
Wing-Blade fan design delivers 105%-greater static pressure over the heatsink
for more efficient cooling and up to 3X-quieter operation compared to other fan
designs. The fans are certified under the International Protection Marking (IP
code) as IP5X dust resistant for improved reliability and a longer lifespan.
This stringent certification process ensures AREZ graphics cards provide
optimal fan performance, even under severe operating conditions. Additionally,
0dB technology stops the fan completely when the GPU temperature is below a set
level, letting players enjoy light gaming sessions in complete silence.

ASUS
FanConnect II features two four-pin hybrid-controlled headers that can be
connected to both PWM and DC system fans for optimal system cooling. The
connected fans reference both the GPU and CPU, and operate automatically based
on the one with the higher temperature. A comprehensive set of tuning options
allow gamers to tune fan speeds for efficient cooling.

Software ecosystem: GPU Tweak II, plus Radeon
Software Adrenalin Edition

Redesigned
with an intuitive user interface, GPU Tweak II makes gaming and overclocking
easier than ever, while retaining advanced options for seasoned overclockers.
With one click, the Gaming Booster function maximizes system performance by
removing redundant processes and allocating all available resources
automatically.

AREZ
graphics cards also support the latest AMD Radeon Software Adrenalin Edition drivers
for comprehensive control over AMD GPUs. Core features include power-saving Radeon
Chill technology; Radeon WattMan for profile-based custom control of voltages,
engine clocks and fan speeds[i];
and Radeon ReLive for easy capture and sharing of in-game action.

AVAILABILITY
& PRICING

ASUS AREZ-branded graphics
cards will be available from May 2018 in selected markets. Pricing and
availability will be announced at a later date.