ASUS Announces ProArt PA27AC

ASUS
Announces ProArt PA27AC

Professional 27-inch WQHD frameless HDR monitor delivers
excellent color accuracy, and features exclusive calibration technology and
Thunderbolt 3 support

KEY POINTS

Singapore, February 12,
2018 — ASUS today
announced the launch of ProArt™ PA27AC,
the world’s first 27-inch HDR400 professional monitor with Thunderbolt™ 3. It
features a 27-inch WQHD IPS display with a frameless design, and it delivers 100%
of the sRGB color gamut, up to 400cd/m2 of brightness and HDR10 for extremely
lifelike viewing experiences.
ProArt PA27AC also features advanced calibration technology that includes a
14-bit lookup table for color accuracy and 5 x 5 grid uniformity testing. Pre-calibrated
to ensure color accuracy (∆E < 2), ProArt PA27AC is ideal for graphic
designers, photographers, or anyone who appreciates exceptional color accuracy.

Superior picture quality and brighter, more
lifelike colors

With 77%
more pixels than conventional Full HD monitors, ProArt PA27AC offers WQHD (2560
x 1440) resolution for superior picture quality and sharp imagery. It also
provides extra screen space to ensure optimal viewing, with less scrolling and
zooming.

Covering
100% of the sRGB color gamut, ProArt PA27AC offers 8-bit color graphics to
display more than 16.7 million colors, creating richer and more lifelike
results. It uses a 14-bit internal lookup table and supports Gamma values of 2.6,
2.4, 2.2, 2.0 and 1.8 to deliver natural-looking images, and smoother
transitions between hues.

Each ProArt
PA27AC monitor is pre-calibrated to guarantee industry-leading color accuracy
(∆E < 2). In addition to white scale, advanced ASUS gray-scale tracking
technology ensures smoother color gradation, allowing for extremely accurate
onscreen color reproduction. PA27AC also comes with 95% uniformity compensation
to guard against brightness and chroma (color) fluctuations across the screen.

HDR functionality for more dynamic, realistic
imagery

ProArt
PA27AC features up to 400cd/m2 of brightness and HDR10 high-dynamic-range
technology for brighter whites and darker blacks, resulting in an unparalleled viewing
experience. HDR monitors offer a wider color spectrum than traditional
monitors, with a luminance range that comes closer to what the human eye is
capable of perceiving.

ASUS ProArt Calibration Technology

Whether on a
desktop or laptop, PC or Mac, ASUS ProArt Calibration Technology offers color
accuracy tuning and uniformity compensation to make things easy when it’s time
to recalibrate the display’s brightness and color consistency. Users can select
from a variety of advanced setups to achieve optimum color accuracy; get 3 x 3
and 5 x 5 uniformity compensation matrices to ensure consistent brightness; and
save all color parameter profiles on the monitor’s internal scaler integrated
circuit chip. ASUS ProArt Calibration Technology is also compatible with major
hardware calibrators such as X-rite i1 Display Pro and Datacolor Spyder 5
series.

Thunderbolt 3: The USB-C that does it all

For
unrivaled expandability and versatile, ultrafast connections, ProArt PA27AC offers two Thunderbolt 3 ports
for data transfer speeds of up to 40Gbps, DisplayPort and USB 3.1 with Power
Delivery for providing up to 45W of power to external devices.

“We are incredibly proud to launch the first
Thunderbolt 3 monitor with ASUS-exclusive ProArt Calibration Technology,” said
Vincent Chiou, Associate Vice President of the ASUS Display Business Division.
“The PA27AC delivers beauty through elegant design while providing powerful
features that are designed especially for designers and video producers.”