Adobe Unveils the Next Generation of Creative Cloud at MAX 2017

All-New Adobe XD, Adobe Dimension, Adobe
Lightroom CC Photo Service and Dozens of New Feature Updates Announced
Today        SINGAPORE — October 19, 2017 — Today at Adobe MAX, the
Creativity Conference, Adobe (Nasdaq:ADBE) unveiled the next generation of
Creative Cloud, including four brand new applications, Adobe XD CC for
experience design, Adobe Dimension CC for 2D to 3D compositing, Character
Animator CC for 2D animation, and an all-new cloud-based photography service,
Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to
its flagship applications including Photoshop CC, InDesign CC, Illustrator CC
and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

All of these updates include
capabilities powered by Adobe Sensei, Adobe’s artificial
intelligence and machine learning platform, and are the latest in a series of
innovations from Adobe that serve modern creative professionals and enthusiasts
wherever and however they work. From the rapidly expanding system of
mobile-first applications or the recent addition of branded, premium features
to Adobe Spark, Adobe is building out a range of fast, flexible solutions for
creative projects of all types.

“Adobe continues to lead the
creative revolution, driving modernization and innovation that will accelerate
the creative process across all platforms and devices,” said Bryan Lamkin,
executive vice president and general manager, Digital Media at Adobe. “Today,
we unveiled a new generation of Creative Cloud, with a wide spectrum of
capabilities—from new experience design, 2D animation and  3D rendering
apps to an all-new, cloud-based photography service. These tools enable
creative professionals and enthusiasts to express themselves and reach their
full creative potential anytime, anywhere, on any device.”

In addition to seeing Adobe’s
latest innovation, attendees will hear from the world’s best creative minds
including designer Jonathan Adler, actor and director Jon Favreau, photographer
Annie Griffiths and music producer and DJ Mark Ronson. MAX also brings together
major technology companies such as Microsoft, CDW, Dell, Google, HP and Intel,
as well as design-first, creative brands such as Coca- Cola, Airstream, Pantone
and Moleskine. A livestream of the keynotes can be viewed on Wednesday, October
18 starting at 9:00 a.m.  PT here.

As part of this Creative
Cloud release, Adobe continues to embed artificial intelligence capabilities
across the entire system of applications and services with Adobe Sensei. These
Sensei-powered features enable creators to go from concept to completion much
faster and bring the power of advanced technology and deep learning to
accelerate the creative process.

·        Adobe XD CC: Developed in open partnership with the design
community through a public beta, Adobe XD is the all-in-one cross-platform
solution for designing and prototyping mobile apps and websites. Created by
designers for designers, Adobe XD delivers the necessary speed, precision and
quality to go from static comps or wireframes to fully interactive prototypes
in minutes.

·        Adobe Dimension CC: Previously Project Felix, Dimension gives
graphic designers the power and flexibility of 3D with the ease and simplicity
of working with 2D. Dimension enables graphic designers to quickly create and
iterate on photorealistic 3D images to realize branding and packaging designs
in real-world settings.

·        Adobe Character
Animator CC: Previously in beta
and launching today, this 2D animation tool helps bring still image artwork
from Photoshop or Illustrator to life. Character Animator has been showcased on
primetime shows including “The Late  Show” with Stephen Colbert, “The
Simpsons” and Jim Cramer’s “Mad Money.” New features include pose-to-pose
blending, new physics behaviors and visual puppet controls. Adobe Sensei also
helps improve lip-sync capability by accurately matching mouth shapes with
spoken sounds.

All-New Lightroom CC
Photography Service       
Lightroom CC is Adobe’s all-new cloud-centric photo service
for editing, organizing, storing and sharing photos – from anywhere. Designed
for professionals and enthusiasts, Lightroom CC features a more intuitive user
interface, enables powerful editing in full resolution, and automatically
synchronizes changes across mobile, desktop and the web. Lightroom CC makes
organizing photography collections easier with features like searchable
keywords that are automatically applied without the hassle of tagging. And
Lightroom CC makes it simple to share photos on social media.

Adobe also announced
performance and editing updates to Photoshop Lightroom Classic CC, previously
known as Photoshop Lightroom CC, which continues to focus on a more traditional
desktop-first workflow. More information about Lightroom CC is available in
this press release.

·        Adobe Photoshop
Lightroom Classic CC: Previously
known as Photoshop Lightroom CC, Photoshop Lightroom Classic CC features
performance and editing improvements including an enhanced Embedded Preview
workflow that enables users to scroll through large sets of photos to select a
subset of images significantly faster than before.

·        Adobe Photoshop CC now offers significantly expanded photography
support, major improvements in learning and getting started, and enhanced
overall performance.

·        Adobe Illustrator
CC delivers multiple workflow,
user experience and performance improvements.

·        Adobe InDesign CC now offers designers more control over their
workflow with an improved user experience that allows them to complete common
tasks faster and more easily access the tools and assets they use frequently.

·        Adobe Premiere Pro
CC introduces deep collaboration
features, state-of-the-art immersive 360/VR workflows and Responsive motion
graphics controls.

·        Adobe After
Effects CC improves the
efficiency of motion graphics creation by streamlining your ability to create
data-driven graphics and deliver high-quality VR and 3D results. And it does it
all faster with GPU performance enhancements.

One-Click Access to Assets
and Inspiration         
New integrated assets, expanded services and education resources help customers
get started and realize their creative potential, including:

·        Adobe Stock expands its asset collection with the
introduction of hundreds of professionally-created motion graphics templates
for video users in Premiere CC and After Effects CC. The most comprehensive
creative marketplace now has over 100 million assets including photos,
illustrations, videos and vectors.

·        Adobe Typekit now leverages Adobe Sensei to provide a whole
new way to search for fonts. Users can submit their own photos of type and find
similar fonts available on Typekit. The new Typekit visual search technology is
also the first Adobe Sensei-powered service that will be available to
third-party developers.

·        Inspiration and Education: Adobe announces
additional investment and expanded resources to help customers get started and
realize their creative potential. This includes the launch of AdobeLIVE on Behance, a livestreaming channel where
10million Behance community members can learn from and inspire each other. The
channel now features 24 hours of weekly programming, and will expand to 24/7
programming starting in 2018.

Scaling Creativity and Design
for Business           
Adobe XD, Dimension and Adobe Stock are being adopted by global brands and agencies to deliver
engaging experiences at scale across devices and channels. Design is more
critical to businesses than ever before and companies like HP, Boosted Boards,
Vice Media, Viacom and Dentsu Aegis are leveraging Adobe XD and Adobe Stock in
Creative Cloud. New integrations between Creative Cloud and Adobe Marketing
Cloud, part of Experience Cloud, help businesses deliver content velocity
across creative-to-marketing workflows.

For a comprehensive view of
the latest Creative Cloud innovations, click here.

Adobe Sensei is a framework
and set of intelligent services built into the Adobe Cloud Platform which
dramatically improve the design and delivery of digital experiences. Adobe
Sensei leverages the company’s massive volume of content and data assets, as well
as its deep domain expertise in the creative, marketing and document segments,
within a unified artificial intelligence/machine learning framework. To learn
more, visit adobe.com/go/sensei.

About Adobe
Adobe is changing the
world through digital experiences. For more information, visit www.adobe.com/sea.
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