SAP Hybris LIVE: Global Summit to Explore How a Galaxy of Data Can Advance the Customer Experience

Singapore — September 12, 2017 — SAP SE (NYSE: SAP) today announced that it will host the SAP
Hybris LIVE: Global Summit October 17-19, 2017 at the Fira Barcelona
Gran Via. Previously known as SAP Hybris Global Summit, the
event will bring together SAP Hybris executives, customers,
partners and industry experts to explore the current galaxy
of data available and its role in advancing the customer experience.

“Amidst all the
change with digitalization, one thing has remained consistent –
customer demands are outpacing current technology,” Carsten
Thoma, SAP Hybris president and co-founder, said. “This gap creates
windows of opportunity, ripe with innovation and disruption. The goal of this
year’s SAP Hybris LIVE: Global Summit is to discuss this gap and how
we will close it by embracing new technologies that deliver unparalleled
experiences for customer engagement and success.”

This year marks
the 20th anniversary of SAP Hybris and is an opportunity to
reflect on past experiences and look ahead to what’s next. To
commemorate this milestone, Carsten Thoma, president and co-founder of
SAP Hybris, will keynote on the event’s first day and
describe the transformative power of turning insights into
action. On day two, Rob Enslin, president of SAP Cloud Business Group
and member of the SAP Executive Board, will weigh in on SAP’s transition
to the cloud and outline what it means for customers. Baroness Lane-Fox of
Soho, CBE, futurist, digital entrepreneur, and activist, will also join the
keynote stage to touch on the evolving relationship between customers and
artificial intelligence (AI), and the implications for what it means to create
a truly digital society.

The event will offer interactive showcases that allow attendees to see, touch and hear how SAP
Hybris Labs, the research arm of
SAP Hybris, is changing the future of customer engagement. The Labs team
will introduce, Galaxy, an immersive virtual reality experience which processes
customers’ information in real time to provide insight into customer
activity that makes it easy for businesses to respond to customers accordingly.
Using SAP Hybris technology, Galaxy will capture each attendee’s customer
journey on-site, build a unique customer profile and compare the data with
that of other attendees.  The use case will demonstrate how, with the
application of machine learning algorithms, VR can change the way businesses use
real-time data.

In all, SAP Hybris Labs
will demo four interactive experiences:   Charly
the Chatbot, Pepper Instore Assistance, Smarter Cities, and Next Generation
Retail Execution.

Additionally,
attendees can expect to hear expert-led sessions related
to applying AI, machine learning, Internet of Things,
and microservices to advance the customer experience. Upcoming General Data Protection Regulation (GDPR) also will be explored.

To
learn more about SAP Hybris LIVE: Global Summit, visit the
website and follow the
conversation on social via#SAPHybrisLIVE.

SAP
Hybris solutions provide omnichannel customer engagement and commerce software
that allows organizations to build up a contextual understanding of their
customers in real time, deliver a more impactful, relevant customer experience,
and sell more goods, services and digital content across every touch point,
channel and device. Through customer data management, context driven marketing
tools and unified commerce processes, SAP Hybris solutions have helped some of
the world’s leading organizations to attract, retain and grow a profitable
customer base. SAP Hybris software for customer engagement and commerce
provides organizations with the foundation, framework and business tools to
create a holistic customer view across channels, simplify customer engagement
and solve complex business problems. For more information, visit www.hybris.com.

As
market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications and
services enable more than 355,000 business and public sector customers to
operate profitably, adapt continuously, and grow sustainably. For more
information, visit www.sap.com.