Citi Launches First Facebook Messenger Banking Chatbot in Singapore that
Provides Customer Account Information
Some 600 Citi employees and customers will test the bank’s new chatbot which has
been designed to engage customers in a real-time banking experience
Singapore – Citi Singapore today announced the launch of Citi Bot – the bank’s new
natural language chatbot on Facebook Messenger. Singapore is the first market for
the launch of the chatbot which will be introduced progressively in the Asia Pacific
region over the next few months.
This landmark initiative furthers Citi’s open architecture approach to digital banking
as the bank taps on its global network to form strategic partnerships and to co-create
with leading players in digital ecosystems globally and locally.
Han Kwee Juan, Chief Executive Officer of Citibank Singapore, said, “To be the best
bank for our customers, we need to keep ourselves at the forefront of innovation and
constantly find ways to exceed their evolving expectations. As our customers
become increasingly mobile, we are embracing a strategy that makes banking
relevant, convenient and remarkable, integrating ourselves into key ecosystems in
order to engage them where they are most digitally active. The Citi Bot is part of our
continuous efforts to enhance the digital experience we provide to our customers, by
making it simple, fast and delightful for them.”
“Our strategy is to be present where our customers live, work, and play. By
connecting with them on Facebook Messenger, one of the most popular social
platforms in Asia, we are doing just that. Leveraging Natural Language Processing,
the Citi chatbot will offer customers an intuitive and convenient new way to address
everyday questions, including real-time account and transaction information, rewards
balances and more. Facebook Messenger is an exciting new way to access Citi and
will greatly enhance our overall customer experience” said Felimy Greene, Customer
Franchise Head for Citi Asia.
“We’re pleased to welcome Citi Bot to Messenger,” said Kahina Van Dyke, Director
and Head of Financial Services Partnerships for Facebook. “Banks, financial service
and fintech firms are increasingly finding value in reaching their customers where
they are already – with the 1.2 billion people who use Messenger every month.”
Citi Bot will offer an extremely comprehensive set of features, and will operate in a
manner that is personable, easy to understand and intuitive; similar to how a human
conversation is conducted.
As part of its initial launch, Citi Bot will be able to address a range of common
customer needs including account-specific enquiries such as checking of account
balances and transactions, providing credit card bill summaries, rewards and points
balances and answering frequently asked questions.
Citi Bot will first be made available to some 600 Citi customers and employees who
will form Citi Singapore’s Beta Testing Community, referred to as the Citi Beta
Community.
Citi plans to make progressive and incremental enhancements to its chatbot
following real-time feedback from the Citi Beta Community before its commercial
launch which is planned for the fourth quarter of the year.
The second phase of the Citi Bot will introduce more new features such as card
activation, ability to lock and unlock credit cards and transaction alerts for cards
among others.
In addition to Citi Bot, the Citi Beta Community will be invited to co-create and
collaborate with Citi in crafting the future of digital experiences and solutions, further
affirming the bank’s commitment to supporting Singapore’s Smart Nation ambition.
To join the Citi Beta Community, customers can register their interest by sending a
Short Text Message (SMS) with the message “BETA” to 72484. More information
about the Citi Beta Community can be found on http://www.citibank.com.sg/beta.
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does
business in more than 160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube:
www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
© 2017 Citigroup Inc. Citi, Citi and Arc Design, Citibank and Arc Design are registered
service marks of Citigroup Inc.
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