Half of Singapore consumers can only last one day without mobile data

Singapore, 1 August 2017 –
Circles.Life, Singapore’s fourth mobile operator recently commissioned a survey
of over 900 Singapore consumers to study the mobile data usage habits of
Singapore consumers. Half of the respondents said they would only be able to
only last one day without using mobile data.

The survey also discovered that many Singapore
consumers are data deprived, with 2 in 3 saying that they need at least 6GB of
mobile data per month to not worry about busting their mobile data limits. The
industry average is between 3.5GB to 4GB of mobile data usage a month.

Mr Rameez Ansar, co-founder and director of Circles.Life said:
“Findings of the survey are consistent with our internal market research, where
we have discovered that consumers in Singapore needed more data, but did not
have affordable access to it. After we launched our 20GB for $20 data Data Plus
option in March, we saw a huge spike in the data usage of our subscribers to
the current average of 8GB per month, more than double of the current industry
usage. Singapore consumers are hungry for more mobile data and we expect that
demand to grow as a nation.”

The Circles.Life Annual Mobile Data Usage
Survey 2017 was conducted by survey research firm, Survey Sampling
International (SSI) of Singaporeans between 16 to 54 years old.

The survey also revealed that many users were
frustrated with their current mobile data limits and 9 in 10 felt frustrated
when they reached their month data limits.

In addition, 1 in 2 Singapore consumers have
exceeded their monthly mobile data limits at least once in the last six months
and of this number, 24 per cent exceeded their mobile data limits by at least
3GB.

Survey respondents indicated that their most
frequently used mobile app used each day was Whatsapp, followed by Facebook and
YouTube. Dating apps were the least frequently used mobile apps.

In conjunction with National Day 2017,
Circles.Life is offering a free upgrade to its no-contract mobile plan for new
subscribers. New subscribers joining in August will enjoy the 20GB for $20 Data
Plus option for free for the month of August.

“We want consumers to
experience what it really feels like to stop budgeting data. When you have so
much data, you can live your digital life to the fullest – without constantly
worrying about busting monthly data caps, and incurring excess fees” added Mr
Ansar.

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