CALLUP Announces New Version of Its SMS Center (SMSC) that Uses Apache™ Cassandra™ NoSQL Distributed Database

CALLUP Announces New Version
of Its SMS Center (SMSC) that Uses Apache™ Cassandra™ NoSQL Distributed DatabaseRosh Ha’ayin Israel, August 7,
2017. CALLUP, a global provider of Value Added Services (VAS) and Mobile
Device Management (MDM) solutions for the telecom industry, today
announced a new version of the company’s Short Message Service Center (SMSC), a critical element in carriers’ networks
that stores, forwards, converts and
delivers SMS messages. The new version – CALLUP SMSC 5.0 – uses Apache™ Cassandra™, a highly-performant Big Data
distributed database. Apache Cassandra powers at CALLUP SMSC 5.0 an integral data warehouse for
SMS logs, capable of storing tens of thousands of records per second and
allowing the search of SMS records in milliseconds, even if there are hundreds
of millions of records.

Apache Cassandra is an Open Source,
“NoSQL” distributed database management system designed to handle
large amounts of data across many servers quickly and reliably, whether running
in the Cloud or in a hybrid data store.

“We are very pleased to join numerous
companies, in many industries, that power demanding applications with Apache Cassandra,” said Alon Roth, CALLUP’s
CEO.  “The combination of CALLUP SMSC and Apache Cassandra results in a
most advanced SMS center, with unparalleled performance which can help carriers
enter a new era in SMS management.”

CALLUP SMSC is a feature-rich, high-performance
and high quality SMSC platform. Utilizing state-of-the-art technology, it
offers high capacity traffic and supports all network messaging technologies –
including GSM MAP, SIP/IMS and IS-41. CALLUP SMSC is protected from overload, by constantly measuring the
success rates, response times from other elements (STPs, HLRs etc.), and other
algorithms, to maintain the best service level possible even under high loads.

SMSC 5.0 includes an advanced dashboard providing quick insights on the
status and performance of the SMSC. Other improvements implemented in the
messaging gateways provide higher throughput per node, making the system
capable of managing tens of thousands of transactions per seconds (TPS) with
minimal hardware requirements.

CALLUP SMSC enhances SMS security, including anti-spam and anti-spoof modules. SMSC prevents hackers from spamming subscribers, by checking the
validity of their originating address with the VLR (Visitor Location Register)
records in the HLR (Home Location Register). VLR/MSC (Mobile Switching Center) blacklists for override can be
configured, as well as IMSI (International Mobile
Subscriber Identity) ranges and target addresses.

About
CALLUP

Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile
Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group,
headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE).
CALLUP’s customer base spans the globe and includes fixed, mobile, VoIP telecom
operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP
serves as an OEM. For more information, visit www.callup.net

“Apache”, “Cassandra”, and “Apache
Cassandra” are registered trademarks or trademarks of the Apache Software
Foundation in the United States and/or other countries.