Samsung Electronics Launches The Frame – Lifestyle TV in Singapore

Samsung
Electronics Co., Ltd. today launched The Frame, a spectacularly designed
television with an artful approach to elevate the viewing environment. First
teased at the Consumer Electronics Show 2017 where it won the Best Innovation
Award, The Frame was designed to be incorporated into a user’s lifestyle. More
importantly, it promises to give living spaces a breath of fresh air, with new
design concepts allowing consumers to personalise their own homes. Or simply,
it is for anyone who wants to be different with a bold statement piece that’s
both functional and beautiful.

The Frame
is more than just a TV – not only does it deliver the ultimate viewing
experience, it has been beautifully and thoughtfully designed to seamlessly
blend in with living spaces as a state-of-the-art masterpiece fresh out of an
art gallery.

To give
consumers the opportunity to personalise The Frame, Samsung will be running a
campaign from 17 July – 3 September to provide a free set of
customisable frames with every purchase of The Frame, which will be available
in colours to the consumers’ preference. The Frame is now available at all
major consumer electronics stores.

Samsung
will also be holding a special session in collaboration with the launch of
Canon’s EOS 6D Mark II DSLR. Happening on 5th and 6th Aug
2017 at Courts Megastore, 50 Tampines North Drive 2, Singapore 528766, where
consumers will enjoy a weekend of excitement as they experience Framing
Stories through Pictures by established photographers.

Singapore – July 28, 2017 – Samsung Electronics Co., Ltd. today launched The
Frame, a spectacularly designed
television with an artful approach to elevate the viewing environment. First
teased at the Consumer Electronics Show 2017 where it won the Best Innovation
Award, The Frame was designed to be incorporated into a user’s lifestyle. More
importantly, it promises to give living spaces a breath of fresh air, with new
design concepts allowing consumers to personalise their own homes. Or simply,
it is for anyone who wants to be different with a bold statement piece that’s
both functional and beautiful.

“Consumers evaluate how a
product adds value to their lifestyle by weighing out the form and function of
a product, with aesthetics holding more sway in recent years,” said Steven Koh,
Director, Consumer Electronics Business, Samsung Electronics Singapore. “We
understand the importance of providing more than just function and with The
Frame, we have redefined how a TV can beautify living spaces as a central
masterpiece for our consumers.”

The Frame is more than just a
TV – not only does it deliver the ultimate viewing experience, it has been
beautifully and thoughtfully designed to seamlessly blend in with living spaces
as a state-of-the-art masterpiece fresh out of an art gallery.

Announced at the global
launch in Paris, France earlier this year, The Frame’s line-up is set to
include 55-inch and 65-inch models. Conceived through the vision that a TV
could be beautiful even when it was powered off, The Frame will complement any
living space by becoming a customisable work of art.

Based on a new innovative
technology, The Frame looks like a picture frame hanging on a wall when the TV’s
Art Mode feature is on. Instead of
fading to black like a conventional TV when it is powered off, the Frame’s 4K
UHD picture quality display transforms into a work of art, letting consumers
select custom-designed digital art pieces or images from their personal photo
libraries.

With a breath-taking
collection of more than a hundred1 professionally-curated art pieces that span
various genres by some of the world’s most outstanding talents, consumers can
personalise their living space or simply update their view from the large pool
of illustrations, photographs or paintings. Consumers can also conveniently
access other curated works of world renowned artists through the online art
store.

The Frame also carries
various UX designs that help consumers customise their own photographs2 or artwork. They can choose
the background colour and utilise six different layouts to position their
images in any way they prefer, presenting consumers with a platform to showcase
and house their cherished memories, be they wedding photos or family portraits,
in a more customised and stylised fashion.

Utilising a Brightness Sensor, The Frame seamlessly
adjusts to ambient lighting and blends into the interior of any home. With a
motion sensor that detects human’s movement, The Frame goes into power-saving
mode when there is no one in the room and turns back on when someone enters.

The Frame is
designed to be undistinguishable in every way from an actual picture frame, and
to blend seamlessly with any interior design themes. Paired with numerous
options for art layouts and colours, The Frame was made to truly complement and
brighten the consumer’s living space. The Frame offers a variety of accessory3 options including 3
different coloured bezels and an optional Studio Stand.

Its Customisable Frame can easily attach and detach itself from the
body, allowing consumers to enhance the ambience and décor of any room with
multiple frame options including Walnut, Beige Wood and White.

Similar to the Samsung QLED
TV Series that was launched earlier this year, The Frame also features Samsung’s
No Gap Wall-mount and Invisible Connection, which are included in-box, allowing
the lifestyle TV to be mounted on the wall just like a picture frame. The Frame
also comes with the One Connect Box, which acts as a hub for all connecting
wires to ensure that consumers will not need to deal with messy cables,
ensuring that The Frame becomes an aesthetically pleasing fit for any living
space.

To give consumers the
opportunity to personalise The Frame, Samsung will be running a campaign from
17 July – 3 September to provide a free set of customisable frames with every
purchase of The Frame, which will be available in colours to the consumers’
preference. The Frame is now available at all major consumer electronics store

For the full price list of The Frame and its
accessories, please refer to table appended below:

Samsung will also be holding
a special session in collaboration with the launch of Canon’s EOS 6D Mark II
DSLR. Happening on 5th
and 6th Aug 2017 at Courts
Megastore, 50 Tampines North Drive 2, Singapore 528766, consumers will enjoy a
weekend of excitement as they experience Framing
Stories through Pictures by
established photographers.

***

1  The Frame comes with 100 pre-installed
artworks. Additional artworks are available for purchase through the Samsung
Art Store. Internet connection required.

2 Personal photos uploaded to
The Frame will be displayed at the original resolution. Images under 800*800
pixels cannot be uploaded.

3  Accessories sold separately.

All functionality, features,
specifications and other product information provided in this document
including but not limited to, the benefits, design, pricing, components,
performance, availability, and capabilities of the product, are subject to
change without notice.

Samsung Electronics Co., Ltd.
inspires the world and shapes the future with transformative ideas and
technologies. The company is redefining the worlds of TVs, smartphones,
wearable devices, tablets, cameras, digital appliances, medical equipment,
network systems, and semiconductor and LED solutions. For the latest news,
please visit Samsung Newsroom at http://news.samsung.com.