Glispa Announces A Full Service Native Monetization Platform: Avocarrot

SINGAPORE – July 14, 2017 – Following the
announcement of its fourth strategic acquisition, Glispa Global Group, the mobile ad tech company,
unveils its newest product offering, Avocarrot, the full-service monetization
platform which serves all types of mobile in-app advertising, both programmatic
and performance-based. The new platform offers full transparency, control, and
ease of use to boost and achieve monetization goals.

Over the last two years, Glispa, the leading independent
player in the mobile ad tech industry, has invested its tech product resources
in this project, which aims to change the way app owners and developers
monetize their assets. The new platform rolls out added functionality from
Ampiri, Glispa’s mediation platform that empowers app developers to gain
transparency and control over mobile app inventory, and Glispa’s Audience Platform (GAP), the user data profiling platform built
from the ground up by the company’s team of data scientists and big-data
engineers.

This powerful
all-in-one solution enables app developers to maximize their monetization
potential by allowing them to mediate between brand and performance sources.
This means they no longer need to choose between CPM and CPI models. The new
Avocarrot SSP is connected with more than 50 DSPs for RTB brand demand, and has
access to all leading ad networks for CPI campaigns. Everything, including ad
network mediation and programmatic exchange, is interconnected under one roof,
providing tools to achieve the best monetization potential possible.

This increased ad
revenue is paired with an improved user experience. GAP’s
advanced data analysis is core to enhanced targeting and allows Avocarrot to
provide actionable data to better match ads. This sophisticated approach to
audience segmentation for marketers allows behavioral targeting for Glispa’s
global advertisers, in addition to demographic targeting, which ensures a
better user experience and engagement rates by utilizing native ads.

Glispa has a global
reach of over 1 billion users and, using big data, GAP crunches over 450
billion ad events per month in real time. The telco grade, fully-stacked
platform analyzes and normalizes data for dynamic targeting as the machine
learning algorithm turns raw data into automatic user insights.

The Avocarrot product
can be used by anyone with its simple-to-use UI accompanied by slice and dice
analytics. It removes the complexity and lengthy process of native ad
integration so developers of any level of expertise can have native ads
tailored to their app in minutes. Experienced monetization experts can drill
into low level granular segmentation to find relevant native and video
inventory, while others can receive a more high level overview. The powerful
platform allows advertisers the option to automate selections to have the
desired level of control.

“With this launch, we now have the leading
native monetization platform for app developers,” said Itamar Benedy, CRO at
Glispa. “The combination of programmatic brand budgets with CPI performance
budgets in a fully transparent environment is a true game changer. When
connecting that to our global reach and presence, this will allow app
developers and owners to aim much higher.”

“The concept that superior user experience
and effective monetization goals cannot coexist is a thing of the past. With
our unified new SSP, one of the app world’s biggest pain points has taken a
huge step towards being resolved,” said Freddy Friedman, Chief Product Officer
at Glispa.

The product launch follows two years of
development and strategic acquisitions. Current brand advertisers with Glispa
include Twitter, Amazon, Gilt, Lazada, Deezer, Wish, Big Fish, and many more.

-END-

Glispa Global Group is a mobile ad tech
pioneer empowering clients to activate global audiences and move markets.
Providing a full suite of technology-based services, Glispa partners with
global advertisers, app developers and publishers, enabling them to reach their
user acquisition and monetization goals.

The Glispa Performance Network (GPN) helps
advertisers acquire high value users at scale, across thousands of publishers
on a performance basis and enable advertisers to acquire users and maximize
lifetime value.

Avocarrot,
Glispa’s native monetization platform for app developers, combines a
programmatic exchange and a mediation solution in a single platform, making it
a one-stop solution to boost ad revenue. Avocarrot covers high-impact formats
such as native and video, while seamless integration with Glispa’s proprietary
DMP, the Glispa Audience Platform, allows
developers to better analyze and target their audiences with actionable
user profiles. Through its lightweight SDK, Avocarrot gives app developers
transparency, customization, and complete control of their monetization
strategy.

Headquartered in Berlin with offices in
Beijing, San Francisco, Tel Aviv, Athens and São Paulo, Glispa employs over 260
people in a multinational team representing 50 nationalities speaking 44
languages. To get started with Glispa, connect with us:
http://www.glispa.com.