Ultimate Ears Brings Music to Life

SINGAPORE — 6 June, 2017 —Today, Ultimate Ears launched “Bring
Music To Life,” a new global brand
campaign that celebrates the transformative power of music. In collaboration
with internationally renowned graffiti duo Bicicleta Sem Freio, the campaign
brings together music and art to showcase the technology that Ultimate Ears
fans love about their award-winning, wireless BluetoothⓇspeakers: 360-degree immersive sound, seriously
waterproof and virtually indestructible. With a pinstripe suit-wearing octopus
drummer, a rad sea monster and a boxing panther, Bicicleta Sem Freio brings
each innovative feature to life in three original illustrations that are as irreverent, bold and creative as
the Ultimate Ears brand.

“Music has the power to
enhance, energize and connect people, and you feel this whenever you turn the
speaker on,” said Moninder Jain, Managing Director, ASEAN & India Region
and Vice President at Logitech. “The belief that you can spontaneously transform
any moment with music – anytime, anywhere – is at the heart of every experience
from Ultimate Ears. We don’t just make speakers, we bring music to life.”

This global
campaign kicks off with three videos and digital advertising featuring artwork
by Bicicleta Sem Freio, followed by a phased rollout of a new logo and more
eco-friendly packaging.

Since 2013,
Ultimate Ears has collaborated with artists and musicians to bring music to
life with our limited-edition speakers. Our newest limited-edition Second
Street Collection joins a gallery of more than 50 designs from creative minds
such as the GRAMMY Award® winning electronic dance music producer Skrillex,
contemporary paper sculptor Jen Stark and legendary street artist Kenny Scharf,
as well as other limited editions inspired by music, art and design trends.

The Second Street Collection will launch globally with
eight new patterns and colours for Ultimate Ears BOOM 2 and Ultimate Ears
MEGABOOM.

●     Cityscape and Urban Zebra
showcase bold geometrics and stark, graphic patterns in neutral tones inspired
by the monolithic structures in the urban landscape.

●     After Hours and Marina embody
a classic palette of red and blue turned up to an electrifying intensity.

●
Midnight
Garden, Stone, Cashmere and Lilac feature soft, warm and vaguely luminous tones
inspired by the hazy light of spring.

The Second Street Collection
from Ultimate Ears is expected to be available in select countries globally
beginning in June 2017 for suggested retail prices of SGD $249.00 for BOOM 2
and SGD $399.00 for MEGABOOM. Pattern and color availability will vary by
country. For more information, please visit www.ultimateears.com or connect with us on Facebook and Instagram.

Ultimate Ears is
transforming the way people experience music together, wherever life takes
them. Ultimate Ears first revolutionized the way artists interact with their
concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted
earphone. Today, Ultimate Ears, a brand of Logitech International, continues to
bring music to life with its award-winning family of wireless speakers. Founded
in 1981, Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more
at www.ultimateears.comor connect with us on Facebook and Instagram.

Bicicleta Sem Freio (“Bicycle Without Brakes”) is internationally
famed illustrator and muralist

Brazilian duo,
Douglas de Castro and Renato Perreira. Inspired by rock posters, Bicicleta Sem
Freio was founded in Brazil in 2005 and became internationally famous for their
hand drawn illustrations and large-scale public artworks around the world with
the collective

Justkids. Bicicleta Sem Freio’s work can be seen in major cities around
the globe, including

London, Berlin,
Miami, Las Vegas, Montreal and Los Angeles. Their sophistication is revealed by
the layers of ideas they picture and references they suggest, showcasing pop
iconography and an unexpected juxtaposition of tropical rock ‘n’ roll and
provocative imagery.

# # #

Ultimate Ears,
the Ultimate Ears logo, and other marks are registered in Switzerland and other
countries. All other trademarks are the property of their respective owners.
For more information about Ultimate Ears and its products, visit the company’s
website at www.ultimateears.com.

(LOGIIR)