Gionee enhances distribution network by 30%, doubles national distributors in India

Gionee India has
grown its distribution network by 30%, and has doubled its national
distributors in the country in order to address the width and depth of the
Indian market. The company is continuing to expand its retail presence and
increase product availability in the country in order to better serve local
consumers.

Early in 2010,
Gionee has began to work with the largest handset brand in India and distributed
various resources all over the industry chain. As a result, Gionee has built up
a good relationship with the entire value chain, including suppliers, telecom
operators and retail channels in the India market. In 2013, Gionee finally
launched its own brand in the Indian market. The company’s preparation for the
market allow them to expand their product presence in a short time period. As
of today, Gionee stands 5th amongst the top smartphone brands in India, and is
the most preferred brand in 5 states.

According to IDC
research, although there is enthusiasm over online shopping, consumers still
seem to prefer brick and mortar stores, due to the comfort and experience of
touch and feel at these retail shops. Base on their own research team, Gionee
noticed the significance of offline distribution networks, in both urban and
rural markets.

Based on insights into the
local market, Gionee has developed its own branding and distribution strategies
for the market. Gionee has continued to build its sales and distribution
infrastructure, and strengthening offline sales with a focus on customer
service. In actual fact, Gionee sells only 1% of its stock online, the rest is
sold offline. Gionee’s devices are currently available across 40,000 stores and
12,000 in-store locations, and it has a presence in 42,000 retail outlets with
nearly 70% exclusive stores. Considering the urban market has begun to
saturate, Gionee is now gradually building distribution networks in 2nd and 3rd
tier cities in order to meet rural market demands.

Gionee does not
believe in flash sales and has steadfastly followed different approaches, such
as investing in branding and marketing campaigns to create brand awareness and
availability in smaller towns and cities. In addition their association with
Virat Kohli, Alia Bhatt and the popular IPL team Kolkata Knight Riders, Gionee
also signed up three additional celebrities as regional brand ambassadors —
Shruti Haasan, Diljit Dosanjh and Dulquer Salmaan. With a strong belief in an
integrated business approach, and strong distribution network, Gionee is
aggressively taking market share and creating a strong foothold in the India
market.

Established in September 2002,
Gionee Communication Equipment Co. Ltd. is devoted to developing innovative
cellular mobile devices for users who values global connection. The company is
now one of the world’s top 10 mobile manufacturers and its handsets ship to
over 50 countries. For more information about Gionee, please visit
global.gionee.com.