SAP Hybris Named as a Leader in B2C and B2B Commerce Suites According to Independent Research Firm

SAP Hybris Named as a Leader in B2C and
B2B Commerce Suites According to Independent Research Firm

According to Reports, “SAP Hybris is a
Best Fit For Companies Looking for an Industrial-Strength, Reliable, and Fully
Functional Commerce Platform”

SAP NEWSBYTE — HONG
KONG — March 29, 2017 — SAP Hybris today announced that it was named by
Forrester Research as a leader in two recent reports: “The Forrester
Wave™: B2C Commerce Suites, Q1 2017” and “The Forrester
Wave™: B2B Commerce Suites, Q1 2017.”

According to Forrester
Research*, much of the criteria across B2C and B2B reports was the same;
however, the B2C report focuses “more heavily on things like experience
management, digital store, and omnichannel and less on B2B-specific areas like
eProcurement, full-spectrum selling, and channel management.”

The reports cite SAP
Hybris as powering the company’s full-stack commerce solution offerings. The
report also notes that, “with customers now expecting deeper research
experiences and richer purchase journeys, vendors must deliver new capabilities
both on the back end around fulfillment and integration and on the front end
around seamless and innovative customer experiences.” 

Since the 2015
evaluation, SAP Hybris experienced substantial growth in revenue, customer
base, and its partner ecosystem and is now “a staple in most consideration sets
for commerce technology selections and owns the dominant commerce mindshare in
the enterprise commerce space.” SAP Hybris also “continues to be a favorite
because of its stability, large global implementation partner network, and
vertical industry solution focus.”

“Whether it is a B2C, B2B,
or even B2B2C, customer expectations today have become increasingly complex,
requiring agility for our clients to adapt to new channels, experiences, and to
do so in an integrated fashion that can power all channels,” said Brian Walker,
Chief Strategy Officer, SAP Hybris. “By building upon our rich commerce feature
set, platform agility, and doubling down on our investments in marketing and
experience management, we’re enabling our customers to deliver exceptional
omnichannel experiences and drive market-share across many different verticals
and use-cases. I believe that these reports illustrate the value our clients
find in our platform across many applications.”

To
download a copy of the Forrester B2B and B2C Commerce Suites Wave reports,
please visit our website.

For
SAP Hybris information, visit the News Center. For more information
on SAP, visit the SAP
News Center or follow on Twitter at @sapnews.

*Source: Forrester
Research, “Forrester Wave B2B Commerce Suite Q1 2017” and “Forrester Wave B2C
Commerce Suite Q1 2017”